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New Technologies for a New

Generation: Targeting and

Engaging Millennial Hires

Commonly referred to as

Generation (Gen) Y or

Digital Natives

Looking for job opportunities

with strong brand and company

culture that speaks to their

ideals

Age Range: 18 to 29

Work, date, and socialize

digitally

25% living in a single

parent household

The average wage of a

millennial is $44,000

Gen-Y-infographic Understanding the misunderstood Generation Y State Gen Worker Study Gen Y workers represent ticking bomb potential

Born between 1984 - 1995

In 2012, 64 million skilled

workers were estimated to

retire, leaving a gaping hole

in the workforce.

An estimated 70 million

millennials live in the

United States alone.

As a result of the gap,

U.S. Bureau of Labor Statistics

estimate that millennials will

comprise more than 40%

of the U.S. workforce by 2020.

Gen-Y-infographic Online.wsj.com

64 million

70 million

40%

• With 81% of millennials using Facebook, 58% using Twitter and 72% owning smartphones, they want freedom to use social media in the workplace • Millennials prefer using the latest social technologies and innovative platforms to communicate and collaborate on-the-job • 23% of the unemployed millennials use social networks for their job search • Ideal job: Working for an organization with an environment that is flexible and where they are likely to be given additional responsibilities and feel like they are part of something in high-growth mode • 2012 ended with the millennial unemployment rate spiking to 11.5%

Millennialmindse Just how Underemployed is Gen Y Danschawbel.com Generation Y Leads the Way on Smartphones How Millennials are Transforming the Workplace Millennial Unemployment Spikes to 11.5

The Impact of Social Media

• 88% of all job seekers have at least one

social networking profile

• 64% have two profiles

• 44% have three profiles

• 1 in 6 job seekers credit social media with their

current job

• 29% of job seekers found favorite/best job from

social media (Twitter, Facebook, LinkedIn)

Social Media and the Effect on Recruitment How Job Seekers Use Social Media

The Power of Referrals • 41% of job seekers found their favorite/best job from friends or family

• 1 in 5 job seekers had a contact share a job on Facebook

• 19% had a contact share a job opportunity on LinkedIn

• 1 out of 7 people referred have been hired

• Only 1 out of 100 general candidates

not referred has been hired

Social Media and the Effect on Recruitment How Job Seekers Use Social Media

• 89% reported making hires through LinkedIn,

26% through Facebook, and 15% through

Twitter

• 92% of U.S companies have used or plan

to use social media networks to find talent

and potential employees

• 7 out of 10 employers have successfully hired a

candidate via social media

Social Media and the Effect on Recruitment How Job Seekers Use Social Media

• Companies are now advertising their jobs socially and virally • Make the online application process easy with social apply functionality • Users can literally import their existing social profile data (LinkedIn, Facebook or Google+) to apply for a job, completely eliminating the resume upload and field entry process • Since the launch of the Social Apply and Social Resume features in 2012, between 20 to 25% of candidates applying for jobs within the iCIMS Talent Platform have used their social media profiles to expedite the process - and that usage percentage is growing by about 2 points each month • Social Apply can even be utilized by Passive Candidates

• 74% of workers are either actively

searching for a new job or open to a

new opportunity

• 69% of workers said that searching for new

opportunities is part of their regular routine

whether they are employed or not

• Job candidates consult approximately

15 different resources per job search

Candidates Behavior 2012: Today’s Candidates Are Changing the Rules of Recruiting

• 64% of employers do not know how many

qualified candidates are in their own Applicant

Tracking System (ATS) database

• Only 8.7% of candidates are sourced from a

corporate ATS

• Recruiters spend an average of 3 hours per day

sourcing candidates

Infographic – State Recruiting Survey 2012 Is your ATS a black-hole or a Diamond mine

5 Strategic Trends in Recruiting

Organic

Pay-per-click (PPC)

• Optimize your career sites to be mobile-friendly

• Think about the mobile candidate experience – how easy is it to

apply for your jobs on mobile devices?

• How many steps does it take to apply?

• Do you offer the ability to apply using

LinkedIn, Facebook, or Google+?

• Improved Quality of Candidates

• More Passive Candidates

• Decreased Turnover Costs

• Fewer Recruiting Costs

• Happy Employees

• Brand Advocates

• Better Bottom Line

Retention

• Turnover of New Hires

• Turnover of Veteran Employees

• Employee Satisfaction and Engagement