New taxi project presentation
12
“Explore new audiences, take your brand to another height.” © BAME PLC 2016 “Explore new audiences, take your brand to another height.”
Transcript of New taxi project presentation
“Explore new audiences, take your brand to another height.”
© BAME PLC 2016
“Explore new audiences, take your brand to another height.”
l Currently the population of Addis Ababa has increased more than 3.4 million people
l Blue and white minibus taxis serve more than 100,000 people per day in Addis Ababa alone
l These taxis are assisted by city buses and the new light rail
l There are more than 6,000 registered blue and white mini bus taxis in Addis Ababa
l Classified into 5 major zones (Bole, Saris, Asko, Tor Hailoch and Megenagna)
l BAME has signed a three years working contract with 11 of the associations
l With registered number of 5,824 taxis serving 273 routes daily
Introduction and Background
“Explore new audiences, take your brand to another height.” BAME
“Explore new audiences, take your brand to another height.”
l Create brand awareness to ensure the advertiser's product gets the best visibility possible
l Build the brand by defining the business and creating value to consumers by encompassing all things that
consumers know, feel, and experience about the business in its entirety.
l Increase sales by creating strong relationship and knowledge between the brand and the consumer
l Building brand loyalty
Objectives
“Explore new audiences, take your brand to another height.” BAME
l Design, print and plastering of 120 cm wide and 30 cm high graphic advertisement stickers
l Selection of routes and assigning field supervisors
l Daily supervision of the billboards against service route, quality and neatness
l Renewal of outdated advertisements
l Checking damaged stickers and boards and replacing when deemed necessary
“Explore new audiences, take your brand to another height.”
Project Mechanics
“Explore new audiences, take your brand to another height.” BAME
“Explore new audiences, take your brand to another height.”
“Explore new audiences, take your brand to another height.” BAME
Addis Ababa Sub cities by Population
“Explore new audiences, take your brand to another height.” BAME
“Explore new audiences, take your brand to another height.”
l Created the first online map based business directory
l Major producer of digital and thematic maps with Amharic translations
l Has been developing Route to Market Maps and applications
l Producing high-quality sticker printed t-shirts
l Multimedia (Commercial) productions
l Brand activations and promotional events
Company Background
“Explore new audiences, take your brand to another height.” BAME
“Explore new audiences, take your brand to another height.”
Presented by AddisMap's www.taxi.map.et © BAME PLC 2016
Navigation Maps
l Covers all Ethiopia
l More than 230,000 POIs
l Routing and A to B directions
“Explore new audiences, take your brand to another height.”
Thematic & Road Network Maps
Road Network
l Covers all types of designated roads
l Showing all road connections
l Custom produced per regions and
cities
Thematic Maps
l Themed maps
l Focusing on specific POIs and places
l Selective categorization
Presented by AddisMap's www.taxi.map.et © BAME PLC 2016
Map Based Marketing, Sales & Route Planning Application
“Explore new audiences, take your brand to another height.”
Presented by AddisMap's www.taxi.map.et © BAME PLC 2016
“Explore new audiences, take your brand to another height.”
Some of our former and current clients
Presented by AddisMap's www.taxi.map.et © BAME PLC 2016
“Explore new audiences, take your brand to another height.”
For further details:Visit: www.addismap.com, www.map.et, www.taxi.map.et
Or E-mail: [email protected], [email protected]
Telephone: Office: +251 114 42 75 61 Mobile: +251 913 06 53 44
www.taxi.map.et
Thank you
Presented by AddisMap's www.taxi.map.et © BAME PLC 2016
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