Optimising Advertising Revenue for Publishers via AdSense,DFP,Ad Exchange
New Subscription Revenue Opportunities for Book Publishers
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Transcript of New Subscription Revenue Opportunities for Book Publishers
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New Subscription Revenue Opportunities for Book Publishers
Publishing Business ConferenceSeptember 24th, 2013NYC
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Who I am/what I do
Business development consultant 30 years publishing experience Business application of new
technologies Launched dozens of new business
initiatives Raw startups to large corporations
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Who I am/what I do
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Rise of a Subscription Economy for Digital
Media?
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What is a Subscription Business Model?
“…a business model where a customer must pay a subscription price to have access to the product or service.”
“Thus, a one-time sale of a product can become a recurring sale.”
Source: Wikipedia
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4 Key Features
Defined Collections
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4 Key Features
Access Rather than Purchase
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4 Key Features
Limitations on Use
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4 Key Features
Possibility of Recurring Payments
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Introducing our Panelists
Andrew Brenneman President Finitiv Corporation
Laura Friedman Director, Digital Products & Services McGraw-Hill Professional
Jenny Frost SVP, ePublisher & eBook Strategy Scholastic Book Clubs & eCommerce