New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside...
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Transcript of New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside...
New Sales Opportunity
Welcome to the PurigeN98Training Academy 2009
PurigeNSecure™
Roadside Assistance & Tire Repair/Replacement Program
PurigeNSecure Membership Benefits
TOWING
FLAT TIRE CHANGE
LOCK OUT SERVICE
FUEL DELIVERY
JUMP START
If your car can’t be driven safely, we’ll tow you. If you’re stuck in a ditch, we’ll get you back on the road.
No need to struggle with a jack or spare, getting your hands & clothes dirty. Call us and we’ll change the tire for you.
Oops! You’re locked out of your own vehicle! Call us. We’ll open the door neatly and professionally.
You tried to make it to the next service station, but you didn’t. We’ll bring gas to your car free of
charge. (Member pays for gas)
Leave your lights on by mistake & your car won’t start? No problem. We’ll boost your battery and
get you back on your way.
PurigeNSecure™Roadside Assistance &Tire Repair/Replacement Program
Backed by
ROAD HAZARD
Emergency Tire Repair or Replacement.Members are entitled to $150 reimbursement.
PurigeNSecure Dealer Options
Display KitsCap Kits 4 Display Kit Options
All include Roadside Assistance
PurigeNSecure Brochures
No Minimum Purchase
Caps for 10 Vehicles
30 PurigeNSecure Rack Cards
10 PurigeNSecure Membership Labels Customized with Dealer Information
PurigeN98 Display Kits + PurigeNSecure
4 Display Kit Options Professionally Packaged for high consumer acceptance
Customized Dealer Branding Option for quantity orders
“GOOD" Package Includes:Chrome Plated or Blue Aluminum Caps TPMS Compatible)
A One (1) year PurigeNSecure Roadside Assistance & Tire Repair/Replacement Membership
"BETTER" Package Includes:Chrome Plated Caps (TPMS Compatible)
A One (1) year PurigeNSecure Membership
PurigeN98 Pressure Check Kit
"BEST" Package Includes:Chrome Plated Caps(TPMS Compatible)
Bonus Compact Emergency Kit:Digital Air Pressure GaugePressure Check Reminder DecalFirst Aid Kit11' Jumper CablesSafety GlovesDurable Storage Case
PurigeN98 Display Kits + PurigeNSecure
Option 1: PK001-4 “Good” Cap Kit
Kit Includes:• Chrome Plated or Blue Aluminum
(TPMS Compatible) Caps• 1 Year of Roadside Assistance
backed by Allstate®• Pressure Check Reminder Decal• Monthly Email Newsletter
PurigeN98 Display Kits + PurigeNSecure
Option 2: PK005 “Better” Cap Kit
Kit Includes:• Chrome Caps• 1 Year of Roadside Assistance backed by Allstate®• Pressure Check Reminder Decal• Digital Tire Pressure Gauge• Monthly Email Newsletter
PurigeN98 Display Kits + PurigeNSecure
Option 3: PK006 “Best” Cap Kit
Kit Includes:• Chrome Caps• 1 Year of Roadside Assistance backed by Allstate®• Pressure Check Reminder Decal• 11’ Heavy Duty Jumper Cables• Digital Tire Pressure Gauge• First Aid Kit• Protective Gloves• Durable Storage Case• Monthly Email Newsletter
Display Kit-PurigeNSecure
Membership Registration Preparation
1) Remove Membership Card from Display Kit Package
2) Scratch off security coating on back of card to reveal activation code.
3) Activation Code revealed.
Cap Kit - PurigeNSecure
Membership Registration Preparation
1) Peel one Membership Label from 10-Label sheet
2) Stick Label on the back of Rack Card
FRONT
BACK
PurigeNSecure
Online Membership Registration
Go to:www. purigen98.com orwww.purigensecure.com
Enter activation code from Label or Card into the space provided.
Membership is not active until customer is registered on the website and has received confirmation of membership number.
As a courtesy, dealer should register customers that do not have access toa computer and/or printer.
PurigeNSecure
Online Membership Confirmation
When registration is complete, customer may print registration for their records. If they have provided an email address, a confirmation will also be emailed to them.
Note that your dealer information is included in your customer’s registration.
Claim instructions are provided upon completion of registration. No dealer involvement is required.
PurigeNSecureMonthly Consumer Newsletter
When a PurigeN98 customer registers their purchase online, their e-mail address is captured and coded to the selling dealer. Every month each customer is sent a newsletter with a reminder to check their tire pressure and return to their PurigeN98 dealer for all of their car care needs.
The Newsletters focus on the economic, environmental and safety benefits of regular vehicle maintenance. Customers may also have vehicle maintenance questions answered by “Mobi”, our PurigeN98 mascot.
PurigeNSecureMonthly Consumer Newsletter
The PurigeN98Monthly Consumer Newsletter
The 12th and final email instructs customers to return to their selling dealer to have another PurigeN98 service performed. Selling PurigeN98 as an annual service not only provides recurring revenue, but further “bonds” the customer to the dealer by renewing their PurigeNSecure benefits and newsletter programs.
PurigeNSecureOrder Form
Cap Kits + PurigeNSecure Membership LabelsItem # M621 or M631 / $120.00
Includes:• 50 Valve Caps• 10 Membership Labels• 10 Windshield Reminders• 30 Rack Cards
Display Kit + PurigeNSecure Membership CardItem # PK001-4 / $15.00 5 caps, 1 membership card, 1 reminder sticker
Item # PK005 / $25.00 5 caps, 1 membership card, 1 reminder sticker + bonus PurigeN98 digital pressure gauge.
Item # PK006 / $40.00 5 caps, 1 membership card, 1 reminder sticker + bonus Auto Emergency Kit.
PurigeNSecure Dealer & Customer Benefits
DEALER: Allstate backed Roadside Assistance News letter reminds customer to visit you Builds a stronger customer relationship Increases Customer Loyalty & Retention Increases Customer Satisfaction Index A new revenue stream An additional selling tool High Profit No capital investment Unlimited Sales Potential Recurring Revenue A value added product offering Can be sold through F & I Dept. Can be sold through Tire Dept. Can be sold through Parts Dept. Sales team can benefit
CUSTOMER: A tangible benefit of nitrogen inflation News letter monthly with automotive tips Nationwide provider network Peace of mind 24/7 Allstate Reliability:
TowingFuel DeliveryTire ChangeJump StartLock-Out Service
SALES IDEAS:
• Incentive
•News letter benefit to dealer, customer retention
•Adding to partnership
•More than one provider plus
•Used car sales/pre load
•F&I
•Tire sales
•Continued annual sales opportunity
•Menu selling
•Sales team can benefit
•Peace of mind
•Current customers
PurigeNSecure Profit Center
THANK YOU!