New rules for_small_business_marketing
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Transcript of New rules for_small_business_marketing
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http://edcsbdc.org/
New Rules for Small Business Marketing
Moorpark Small Business SeminarJune 10, 2011
Jesse P. LunaBusiness Advisor, EDC-VC/SBDC
Presentation at www.jpluna.com/newrules
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http://edcsbdc.org/
Why Adapt?
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http://edcsbdc.org/
New Rule: Do Online As You Do IRL
• Networking, connecting, relationship-building
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http://edcsbdc.org/
New Rule: Focus on Abundance, not Scarcity
• Collaboration vs. Competition
• Crowdsourcing
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http://edcsbdc.org/
New Rule: Be Online• If you are not online, you are invisible
• Google, Yelp, Twitter, Foursquare, OpenTable
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http://edcsbdc.org/
New Rule: Act Locally, Promote Globally
• Focus on your local business but share with the world.
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http://edcsbdc.org/
New Rule: Be Mobile
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http://edcsbdc.org/
New Rule: Be SocialThe Social Web
sites blogs
Twitter__________________
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http://edcsbdc.org/
This is *not* Social Media
Image Credit @vermyndax
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http://edcsbdc.org/
Web 2.0 is People!
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http://edcsbdc.org/
United Linen (B2B)
• http://unitedlinen.typepad.com/
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http://edcsbdc.org/
Intuit – Turbo Tax (ROI)
• http://blog.turbotax.intuit.com/
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http://edcsbdc.org/
WineLibraryTV(Gary Vaynerchuk)
• http://tv.winelibrary.com/
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http://edcsbdc.org/
Epic Change(Stacey Monk)
• http://epicchangeblog.org/
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http://edcsbdc.org/
Latinos In Social Media #LATISM (Org)
• http://blog.latism.org/
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http://edcsbdc.org/
Getting Things Done(David Allen)
• http://www.gtdtimes.com
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http://edcsbdc.org/
Kickstarter
• http://blog.kickstarter.com/
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http://edcsbdc.org/
Kogi BBQ• http://kogibbq.com
• @kogibbq
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http://edcsbdc.org/
Next Steps?
• Schedule an EDC-VC/SBDC appointment– Several marketing advisors– http://edcsbdc.org/
• Share this presentation with other small business owners & with your networks– www.jpluna.com/newrules
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http://edcsbdc.org/
Thank you!
Jesse LunaTech, Marketing/Social Media Advisor
EDC-VC/SBDC