The Lodge atAtlantic Beach

4-Star AccommodationthelodgeAB.co.za

Darling Tourism & MuseumDisa LodgeEvita se PerronDarling LodgeFlying Pig

Water Sport Adventure Daily Game Drives

LangebaanCountry Estate

GeelbekRestaurant& NatureWedding

Destination

Cape West CoastBiosphere

Trails

RiebeekWes

Moorreesburg

RocherpanNature

Reserve

Werf

BurgherspostSelf-Catering

VygevalleiPadstal

WeskusPadstal

Longest Eucalyptus

Tree Lane in Southern

Hemisphere

Tasteroom & Brewery48 Caledon Street

darlingbrew.co.za

khwattu.org

FarmyardPadstal

thalithali.co.zaelitecharters.co.za

ClubMykonos

DarlingCellars

CloofWine Estate

R399 R44

R44

R366

Elands Bay

PiekenierskloofMountain Resort

AccommodationDaily San Guided Tours

3-Star Accommodation

4-Star Resortpiekenierskloof.co.za

Malmesbury

Riebeek Valley

Stellenbosch

Table MountainNational Park

Saldanha BayProtea Hotel

3-Star Hotelproteahotels.com R44

R44

19

Saldanha Bay

FlowersReserves

Wine CraftBeer

Braai Facilities

Mountain Bike Trails

Walking Trails Bush Walks

Gravel Road

Bay Gallery

West CoastFossil ParkIn Situ Fossil Site

Daily Guided Toursfossilpark.org.za

Berg River

Cape West CoastBiosphere Trails

capebiosphere.co.za

Darling BrewExperience

i

i11

24

23

Koringberg

25

26Dwarskersbos

34

35

33

32

Piketberg

Eendekuil

Porterville

28

R303

R365

R365

R365

Citrusdal

Elandsbaai Nature Reserve

Olifants River

Goedverwacht

R366

R366

Het Kruis

PaleisheuwelLookout Point

R365

R365

31

PENINSULA

CEDERBERG

BERGRIVIER

SWARTLAND

Wellington

R44

R44

R44

R301

R302

Durbanville

R302

21

R46

RiebeekKasteel

22

Paarl

Tori OsoCo�ee Shop

Wittewater

36

Verlorenvlei

R399

Bokkomlaan

Aurora

29

27 30RedelinghuysVerlorenvlei

“Centre of the Universe”

In Church (Kerk) Street:Simply Bee Shop and Observation Centre Merry Widow and Mill Country Fair

AlbatrossGuest House

GreystonesBeach House

101+ things to see and doin the Cape West Coast

Take the road less travelled

Contact Carmen Lerm 082 825 5715carmen@westcoastway.co.za www.westcoastway.co.za

West Coast Way is a privately owned destination marketing company (DMC) for the Cape West Coast with the aim to attract tourists – locals & visitors – to the many attractions, activities and accommodation o�erings throughout the year.

We stimulate both economic growth and conservation awareness via the e�ective development and marketing of the West Coast Way Routes: Culture, Foodie – and the two new Routes: Scenic and Berg.

West Coast Way stimulate visitors numbers through a very robust and active marketing strategy to create awareness and stimulate the exploration of the area via self-guided road trips, guided tours and shuttle services to the top tourist attractions.

Founded Oct 2014by Carmen LermPrivate InitiativePrivately Funded

Open 7 Days a Week0861 321 777

O�er Visitors:Easy-to-follow RoutesFree Map - print & digitalFree SmartPhone AppUp-to-date Website101 Things to See and DoTrips & Tours for bookingsAccurate Informationto book accommodationand activities

Berg RouteScenic RouteFoodie Route

Culture

Route

Two exciting new tourist routesfor the Cape West Coast

Take the road less travelled

Berg RouteScenic RouteFoodie Route

Cultu

re R

oute

NEWNEW

16Paternoster

17St Helena Bay& Shelly Point

N7 N7

Blaauwberg Nature Reserve

KoebergNature Reserve

Melkbos-strand

AtlantisWitzand Aquifer Nature Reserve

3

Silwer-stroom-strand

!Khwa ttuSan Culture

& Education Centre

41 2

MamreWerf

Groote Post

12

7

6

5

M 19

Cape Town

Cape Town Namibia

Hopefield

Koringberg

Eendekuil

24Moorreesburg 23

Darling

Darling BrewExperience

9

Thali ThaliGame Lodge

15Jacobsbaai

14Saldanha

Langebaan

Yzerfontein

13

20West CoastFossil Park

18

11

8 19

West Coast

National Park

West Coast

National Park

10

35

Goedverwacht &

Wittewater 36

VelddrifLaaiplek

Port Owen

Elands Bay

28

Rocherpan Nature Reserve

27Dwarskersbos

26

RedelinghuysVerlorenvlei30

Aurora“Centre of the Universe”

29

33

PiekenierskloofMountain Resort

31

Citrusdal

32

25

NEW

NEW

Scenic Route

Foodie RouteCulture Route

Berg Route

Malmesbury

21

Riebeek Valley

22

West Coast WayWest Coast Way

West Coast Way

West Coast Way

Two exciting new tourist routes launched for the Cape West Coast areas Take the road less travelled

The 14th of March saw Shadow Minister of Tourism, James Vos, o�cially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas.

The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains.

“It is an honour for me to o�cially launch the West Coast Way Scenic Route and the West Coast Way Berg Route – two new and exciting tourism routes within the West Coast District Municipal jurisdiction incorporating the areas of Swartland, Cederberg and Bergriver,” says Minister Vos - who stated his enthusiasm for the fact that the establishment of routes such as these make the small towns in these areas into viable tourist attractions, thereby driving the creation of jobs for the people within the communities.

“It is without a doubt that these new routes can lead to the development of local enterprises, increasing the demand for goods and services, and contribute to much needed employment. Tourism is an e�ective tool to create jobs, provide opportunities for small businesses, promote livelihoods for communities and bring South Africans together to share experiences.”

“Furthermore it must be mentioned that these scenic routes are located within an area of vast natural and cultural beauty – they will take visitors through some of the country's most awe-inspiring landscapes, where they will find plenty of fantastic attractions and charming towns to visit along the way,” says Minister Vos.

Cape West Coast Executive Mayor, Alderman Harold Cleophas says that tourism is the enabler in the West Coast and that the two strongest economic driving forces are Agriculture and Tourism - of which Tourism is the stronger of the two. “It brings about a sustainable environment for us in which to grow and prosper, and should tourism ever come to an end in the West Coast, we will be in an extremely disadvantageous space. The nurturing and development of tourism has the unique ability to give a lot back to the West Coast, right away.”

Carmen Lerm, the founder of West Coast Way, explains that these two new routes will drive tra�c from the N7 to both the surrounding inlands towns as well as the coastal regions and also serve to connect the inland areas with the sea – creating a sightseeing corridor. The two new routes will enhance the existing Cape to Namibia route by giving the opportunity to travellers to stop, explore and stay at towns in the Cape West Coast – thereby extending their experience of the Western Cape’s West Coast region.

Lerm says that like the previously launched West Coast Way Foodie and Culture Routes, these two new routes are designed to showcase the many attractions and activities that are already on o�er on the Cape West Coast and inland areas - but may be unknown to many.

“West Coast Way is a unique collection of themed routes that can be enjoyed by locals and visitors when they do an adventure-filled self-drive trip - the ultimate West Coast Way road tripping guide. Tour operators can use these routes as part of their itinerary and easily find what they need to put bespoke and new packages together.”

“West Coast Way stands for the road less travelled and showcases new experiences - with something di�erent and fresh on o�er every time,” says Lerm, who goes on to explain that the West Coast Way Trips o�ering also has unique options for visitors who don’t want to self-drive but prefer a chau�eured day out. “Amongst these are the Darling Wine and Beer Trip and culture themed trips. These trips are easily packaged and managed for tour operators who do not have a West Coast o�ering in their portfolio and now need a supplier – who can connect the visitor to the attractions in the Cape West Coast.”

“Whether your focus is sightseeing, photo opportunities, history, culture, food, family fun, fauna and flora or adventure and activities, the areas and towns traversed by the West Coast Way routes have so much to o�er and we feel that it is important that potential visitors see the bigger picture. The small towns found along the Cape West Coast and inland o� the N7 are about rich experiences, vibrant people, history and colours, beautiful unspoilt environment and the myriad of attractions and activities that can be enjoyed here.”

Lerm goes on to advise that West Coast Way have an overriding goal of achieving growth for the stakeholders and communities on these routes, and says that in just over a year since the initial launch of the Culture and Foodie Routes results show a marked increase in visitors and interest in the targeted areas - proving that the establishment of these routes and the corresponding marketing initiative for the attractions on these routes have been a huge success for tourism development.

“Local businesses have attested to improved results since working with West Coast Way – amongst which has been increased visibility in the media and on social media, and increased visitor numbers,” says Lerm. “We look forward to a�ording the same results to the attractions on these new routes.”

For more information on West Coast Way, the new West Coast Way Berg Route and Scenic Routes, as well as the existing Culture and Foodie Routes and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

Ends

Download from here:

Carmen LermFounder West Coast Way

Jointly issued on 14 March 2016:James VosShadow Minister of Tourism

bit.ly/NewWCWRoutes