New products

When a finished product is finally on the market,

sales staff will need to know:

• its functions

• its features

• its customer benefits

• how it compares with competitors’ products

The E-cloth

Welcome to a whole new way to clean. The original E-cloth

System uses no chemicals at all. The cloths are made from

millions of tiny, clever fibres which have such a good

natural cleaning effect that only water is needed to clean

absolutely everywhere. Once used the cloths may be

washed time and time again and with correct use

will last for years. The cloths may be used

on all hard surfaces but are

especially effective on glass,

chrome and stainless steel.

Packaging

Packaging is a key part in the product mix:

• It attracts the buyer’s attention.

• It advertises the benefits of the product inside the packaging.

• It lists the contents. It protects the contents.

• It contributes to convenience and ease-of-use.

Food packaging

When you buy food, what are the most important

packaging considerations for you?

• Recycling

• Design and look

• Information about the product: source, content, sell-

by date

• Protection and security

What kinds of packaging do you think are good or bad?

Internet research• Look up ‘universal design’ on the Wikipedia website at: www.wikipedia.org

Wikipedia, which is an online free-content encyclopedia, is a great source of information when doing research on the Internet.

The MP-Bunny

How would you package this?

Discuss how you could package the following items:

Wrap rage

60,000 people a year are injured in Great Britain …

Wrap rage text

Are these statements true or false? If false, say why.

1 Injuries to people over 50 when they open packaging

are increasing fast.

2 Consumers are trying to open packaging in the

incorrect way.

3 Some types of packaging can cause medical

problems.

4 The situation with packaging is getting worse.