new product launch Solar charger
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Multi Purpose Solar Charger
Team Member:Ritwik SharmaJithish nambiar
Rajshekhar GantiHimashu Pandey
Ali HaiderPratik Patel
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“Twilight” is the first company concerning with the manufacturing Solar Charger.
Twilight is a name that signify quality
Introduction:
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Our product is unique in sense that it can charge Mobile, I-pod, Smart phone, Cameras, Laptops, MP3 player
It is also at the same time a product for those people who face a lot of power cut problem
Solar Charger Innovation:
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Product Verities
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Our vision is to become India’s number one Leader in Solar charger seller this is underpinned by our dedication to continued improvement across all areas of the business.
VISION
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Our goal is to ensure that important values such as quality, durability, and service are delivered to our consumers in the 21st Century.
GOAL
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Marketing Objectives◦ To create product awareness among customers◦ To achieve sales of @ lakh unit in 1St year◦ To create a good distribution channel
Financial Objectives ◦ To Achieve break even in the initial year of its
inception
OBJECTIVES
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Mobile Chargers Prepare for Their Day in the Sun (April 24,2013)
Market for Green Gadget Chargers Brightens
A solar-powered charger for every kind of user (July 29,2013)
Few users Not easy available all over People are willing to pay and extra amount
for the Solar Charger
Current Market Situation:
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Product Design Cycle
Research Concept Design
Design Documenta
tion
Production
Development
engineering prototype
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Effort to increase a company’s precision
marketing. We have done the segmentation on
the basis of the following variables:
• Geographic
• Demographic
• Psychographic
• Behavioral
Market Segmentation
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Geographic :◦ Different segmentation according to areas, states,
regions and markets. E.g. Mumbai, Noida, ert. Demographic:
◦ Divide people according to Age, Income, Social Class, Occupation.
Psychographic:◦ To analyze the psyche of the people we divide them in
social class, life style and personality . Behavioral:
◦ Behavioral segmentation divides buyers into groups based on their knowledge, attitude, uses or responses to products.
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Income Group:
◦ We will be targeting all income groups who should afford easily.
Youth:
◦ A huge potential market for this product lies with youth whom
we will be Specifically targeting
◦ Road shows to be held as part of the ‘Add time’ campaign
Travelers:◦ It is also available in mini-size, so it will be highly
convenient to carry along during large journeys or trips.
Targeting:
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Positioning is what the customer believes about your product’s value, features,
and benefits.
By benefits:
◦ Through positioning we will tell our customer how many benefits they can
get from our product.
By use or application:
◦ The different purpose from the same product. Use for a mobile or a laptop
By user:
• Every one who forget to charge there gadgets can be a user.
By product or service class:
◦ It is positioned at a cost alternative to the competitors , while it provides
better service and charges quickly.
Positing Strategies:
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Competitors Selling◦ Dongguan Arun Industrial Co. Ltd◦ Maa Sharda Electronic System◦ EVIO◦ Evaki◦ Suntek
Platform Selling Solar Charge:◦ Flip kart◦ Olex◦ Snap Deal
Competitors
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Phase 1 (In first 4 month)◦ Production at our plant◦ Product launch starts from Mumbai and followed by
New Delhi◦ To create distribution channel of 400 retailers◦ Monthly sales review at HO in Mumbai◦ Market Survey
Phase 2 (In next 8 Month)◦ To increase operation in other 7 major cities◦ 1100 new retailer to be appointed◦ R and D on new product range to be begin◦ Future Demand estimation to be done on the basis of
past survey
Action Plan
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Phase 3◦ Launch of Combi-electri Charger◦ Market Survey for consumer response◦ Product variants (charger with high power)◦ Going Global
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Retailers Direct Selling Online Agents
Distribution Channel
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Labour Productivity Government Rules, Availability of suppliers Land Cost
Location Strategy
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Product- Multi Purpose Charger Price- Rs1200/- to Rs5000/- Place- Retail Sale, Bulk Sale,
Marketing Mix
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Advertising◦ any paid form of non-personal presentation of ideas, goods
or services by an identified sponsor Personal Selling
◦ a paid form of personal presentation of ideas, goods or services by an identified sponsor
Publicity◦ any unpaid form of non-personal presentation of ideas,
goods or services Sales Promotion
◦ an activity and/or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, consumers or employees
Online
Promotion (Marketing Communications) Mix
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◦ Increase sales/spread Awarness
◦ Stimulate impulse and reminder buying
◦ Raise customer traffic
◦ Inform customers about goods and services
◦ Enhance customer relations
◦ Maintain customer loyalty
◦ Have consumers pass along positive information to
friends and others
Promotional Objectives
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Pricing Strategies
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THANK YOU