New Product Guide

Superiority of new pad, “FIT”

IntroductionSince introduction of our current breast pad Since introduction of our current breast pad in 1985in 1985, our superior tech, our superior technology of absorbent polymer core and contoured shape made our pad nology of absorbent polymer core and contoured shape made our pad unique and kept advantage over other brands. unique and kept advantage over other brands.

In recent years, we recognize some copy products are appeared in AsiIn recent years, we recognize some copy products are appeared in Asian market. Also in the beginning of this year, all the major brands in tan market. Also in the beginning of this year, all the major brands in the USA (J&J, Avent, Evenflo and Gerber) have launched polymer contaihe USA (J&J, Avent, Evenflo and Gerber) have launched polymer contained pad. ned pad. Market dynamics are now start to be changed.Market dynamics are now start to be changed.

We, as We, as innovatorinnovator of polymer contained pad and also as of polymer contained pad and also as world’s largest world’s largest breast pad manufacturerbreast pad manufacturer, would proudly present our new pad, which is , would proudly present our new pad, which is further improved and added more value. With new pad “FIT”, we could further improved and added more value. With new pad “FIT”, we could again win overwhelming advantage over other brand. again win overwhelming advantage over other brand.

As breast pad is daily consuming product, mothers are conscious abouAs breast pad is daily consuming product, mothers are conscious about quality. By introducing highest quality breast pad in the market, we ct quality. By introducing highest quality breast pad in the market, we could ould enhance entire Pigeon brand imageenhance entire Pigeon brand image. We hope you use our new br. We hope you use our new breast pad “FIT” as a vehicle to convey mothers that Pigeon brand as higeast pad “FIT” as a vehicle to convey mothers that Pigeon brand as high quality. h quality.

Current BREAST PAD’s Dissatisfactory Points. Which point do you consider bef

ore purchasing? What is dissatisfaction after use?

59.9% mothers concern about “LEAKAGE” before purchasing, but most of mothers are satisfied with our high absorbency.

60% of mothers concern about “FITNESS” of the pad before purchasing and still 23% of mothers feel current pad does not fit well.

35% of mothers concern about “SOFTNESS” of the pad before purchasing and still 21% of mothers feel current pad is not soft enough.

Our new pad “FIT” is developed to solve mothers Our new pad “FIT” is developed to solve mothers dissatisfaction in “Fitness” and “Softness”, and to dissatisfaction in “Fitness” and “Softness”, and to add more value.add more value.

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

Leakage

Fitness

SoftnessConsider before purchasingDissatisfaction after use

Product Features

(N=42(N=42))

Product Features

Three improved futures that mothers really demand.

Perfectly fit !! With super contoured shape and two adhesive tape

Perfectly dry !! With breathable back sheet and quick dry surface

Perfectly soft !! With fluffy cotton like surface and no irritation on the edge

What is advantage of our new pad, “FIT”?

Moisture

Product Features

Released paper of adhesive tape will be detached automatically when opening individual pack.

Even after absorbed breast milk, the contoured shape remains the same. This super contoured shape of “FIT” has world wide patent with the side gather, so competitors could not copy the shape of our “Fit”.

Adding new value of easy opening

World wide patent

Pigeon New

Fit

Put 200g weight Put 200g weight on tissue paper on tissue paper for 10 seconds for 10 seconds and checkedand checked

Absorbency Test

Wet Back Test

After absorbing 30cc

Pigeon New Fit

Absorbency Test

Absorbency Test

Pigeon New Fit

Wet back After absorbing 30cc

Tissuefor Wet Back test

After absorbing 60cc

Absorbency Test

Pigeon New Fit

Absorbency Test

Wet Back After absorbing 60cc

Pigeon New Fit

Tissuefor Wet Back test

Product Features Spec Comparison with current pad

* Polymer leak * Polymer leak outoutOther brand’s polymer Other brand’s polymer often leak out from the often leak out from the non-woven surface. Wnon-woven surface. We are able to minimize e are able to minimize polymer leak out by wrpolymer leak out by wrapping up with tissue. apping up with tissue.