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New Product Development Presentation
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Transcript of New Product Development Presentation
![Page 1: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/1.jpg)
-People have children complaining that they cannot have normal life like go
grocery shopping, casual walking with children, cooking and traveling etc.
-Grocery shopping is one particularly hard time for parents
-Most families go grocery shopping once a week with their children
For instance, there are 2-3 trolleys with children seat and 90 trolleys in ALDI
-The average children per family in Ireland is 2.03 (2008) (Irish examiner)
-In most trolleys, there is only one baby seat or extremely uncomfortable one
for children
Background Justification
Huan Yang 0628441
![Page 2: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/2.jpg)
Voice of the customers
• Observations
• Parents requirements:- easy- children’s safety- speed
• Day in the life
• Past problems: - two or more babies but only one children seat- parents have to lift children in and out the trolley- seat and trolley not child friendly (ergonomic)- strap on children seat not effective
Huan Yang 0628441
![Page 3: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/3.jpg)
Design process
• Children seat position
• Children’s access to trolley
Front/ rear of the trolley
Steps
Standing board
• Position of handle
• Children activity centre, keep children occupy
• Trolley into a nested position
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Design process
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Handle for pulling trolley easier
Ergonomic back
Steps
Table for children playing their own toys
![Page 5: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/5.jpg)
Novel aspects
• Trolley handle can be flip down use as steps
• Children can sit into the children seat with the help of parent,
less pain for parent
• Children take the ownership of getting into trolley, more
independent
• Children seat is more comfortable, child friendly
• Extra spaces on handle, have pockets and room for
children playing their own toys and parent putting bags
• The handles in the front of trolley make it easy pulling trolley
from another side
Huan Yang 0628441
![Page 6: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/6.jpg)
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Proof of concept- old shopping experience
![Page 7: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/7.jpg)
Proof of concept- new shopping experience
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![Page 8: New Product Development Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081516/55d4a126bb61eb48538b4636/html5/thumbnails/8.jpg)
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Manufacturing Viability
• Steel on flat surface (jig fixture)
• Pins located the main locations, spot welding all the
joints
• Positive and negative tools crunch steels into right shape
• Plastic(polypropylene) cover the top (injection molding
covering)