New Product Development
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Transcript of New Product Development
Objectives
What are the various stages of the product development process?
What does concurrent engineering mean? To understand the focus of new product
development and the use of IT to shorten time to market
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New Product Development
“IT IS NOT THE STRONGEST AND THE MOST INTELLIGENT, WHO WILL SURVIVE,
BUT THE ONES MOST RESPONSIVE TO CHANGE, WHO WILL SURVIVE”
- Charles Darwin
Hence change thru NEW PRODUCT DEVELOPMENT is a must for survival and growth
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Some Innovations in Indian auto industry…
Examples of new product development
Scorpio , Victor-TVS, Pulsar –Bajaj
Thunderbird – Royal Enfield
Techniques used
Concurrent Engineering
Target Costing
Common platforms
An Effective Design Process
Matches product/service characteristics with customer needs
Meets customer requirements in simplest, most cost-effective manner
Reduces time to market Minimizes revisions
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Product Development ProcessSequential Decision Points
No
Productfeasible?Productfeasible?
IdeaGeneration
FeasibilityStudy
PreliminaryDesign
ProcessPlanning
Yes
DesignOK?
DesignOK?
CostPlanning
PrototypeDevelopment
& Testing
PrototypeOK?
PrototypeOK?
CommercialProduction
Final Design & Manfg.
Specifications
Yes
Yes
No
No
Concept GenerationConcept GenerationDesignDesign
DevelopmentDevelopment
ProductionProduction
Computer Aided Design and Engineering (CAD/CAM/CAE)
Computer Aided Design (CAD) Assists Designers inProduct/component design and layoutDisplay, rotation of product image on screenDevelopment of detailed specification for manufacturingComputer Aided Manufacturing.Numerically controlled Machines (CNC)Computer Aided Engineering (CAE) Assists
Designers & Engineers in:Selecting components and materials for productsPerforming engineering analysis, i.e. mathematical model
analysis and performance simulation Rapid prototyping
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TOOLS
CAD CAM CAE PLM
Unigraphics UNIGRAPHICS LS DYNA 3D Iman
CATIA CATIA NASTRAN TeamCenter
IDEAS IDEAS ADAMS Windchill
PRO ENGINEER EUCLID IDEAS Matrix One
EUCLID HYPERMESH ENOVIA
AUTOCAD ANSA SAP-PLM
SOLID WORKS OPTRIS EIGNER PLM
CADDS5
ALIAS
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Product Structure Management
CAD Software
Part
Engg BOM(Basic Model)
Planning BOM Manufg. BOM
Link to Options Variant BOM
TC PROBLEMREPORT
Change Management Processes
BOM IN ERP
Teamcenter Enterprise - Product Structure Manager
CAD Teamcenter Enterprise Interface
Enterprise PLM Application- Options and Variants
ERP Interface
Search on Part AttributesRe-usability
Manage VariantsManagement of Plant and
Model Effectivity
TC Engineering Change Request
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STRATEGY- New Products
3M dictates that 30% of revenues will come from new 3M dictates that 30% of revenues will come from new products every yearproducts every year
British Airways refreshes its services classes every five yearsBritish Airways refreshes its services classes every five years
Gillette brings out about 20 products each yearGillette brings out about 20 products each year
Reva’s new product banking on the environmentally Reva’s new product banking on the environmentally conscious and cost saving aspectsconscious and cost saving aspects
Hindustan Unilever has targeted the cost conscious Hindustan Unilever has targeted the cost conscious consumer with Pure IT consumer with Pure IT
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Issues and Challenges Controlling part proliferation through
standardisation, modular design and product platforming for mass customisation
Reduce time to market by using IT Interphasing the design process with the
production process
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Key Takeaways Product development process consists of a
structured set of activities including concept generation, design, development and production
Concurrent engineering is an approach to build a cross-functional team of professionals cutting across various departments and suppliers to accelerate the new product development process
Indian companies are using IT to reduce the time to market
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