New Post 20 Things

8/10/2019 New Post 20 Things

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20 THINGS EVERY DIGITAL MARKETER SHOULD KNOW

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20 THINGS EVERY DIGITAL MARKETER SHOULD KNOW

1.INTERNET

Internet has become undeniably the most important and cant-live -without-it

element in our lives. Have you ever wondered about how it works? It is much

more complex than just having a piece of wire connected to the computer.

Internet was the brainchild of few smart computer experts in the year 1974. This

invention was named as Internet Protocol Suite or TCP/IP. The main purpose

of this design was to send information from one computer to the other. TCP/IP

as any other language had a set of rules and regulations which could be

understood by the computer. In short, it is a computer language.

Internet sends and receives data using cables and fibres, as known to many of

us. Now comes the unknown part! When sending the data, the internet splits the

data into small nuggets called packets. This is done to attain more efficiency.

On receive the data, it is reassembled. This process is same even if you send amail, watch a video on YouTube and everything else!!

The most important character we always consider about the internet is the

speed. Now, Speed is related to the bandwidth. Bandwidth literally means

the amount of data sent over the internet per second. Just like the discharge of

water, bandwidth is the discharge of data in a second. The higher the bandwidth,

the faster is the transfer of data over the internet. This speed can be achieved by

using better physical framework .

Internet is the spine of the World Wide Web. With an internet connection, the

proliferating web pages and applications can be accessed. Just for an extra

information, there are innumerable web pages available.



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2.CLOUD COMPUTING

Tired of worrying about carrying a CD or a pen drive just to access your

documents?? Well, that was all in the past. The modern computing techniqueshave overtaken almost every facet of life. The fear of losing data and the pain in

carrying it along wherever you go has also been replaced by one of such

techniques.

After the invasion of internet in all disciplines, life has become even more

enjoyable. Waiting in the line to pay the bill or book a movie ticket is no more

acceptable. Everything can just be done by flicking some buttons on the

internet. In practice, there are more than a thousand of computers working for

you when you work on the internet.

Cloud computing is an innovative technique by which we can save our

documents, files, media and many more. This data that has been stored in the

cloud can be viewed and accessed from any other computer with an internet

connection. Isnt that just wonderful!! Your data is literally crossing the

horizons of your computer and travelling around the world!!

So why fear?

When cloud computing is here??

3.WEB APPS

Web apps, as the name suggests, these are application (full form of apps) that

can be used on a web browser. If you are an earnest enjoyer of videos on

YouTube, a sincere e-shopper, a traveller on Google maps, a resident of face

book, then you have already conquered the realm of these web apps!!

Web apps are smart folks that are fashioned to accomplish their only task. Yes!

This simply means that these web apps are designed to perform only a single


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task, unlike the traditional softwares. There are a variety of options that help in

securing a particular task. http://www.adonaiadvertising.com

These web apps stand above other traditional applications because:

1. Ease of access from any computer:These web apps need no installation

in the computer; they can simply be used through a web browser. This

saves time and gives an ease to access these apps from any computer,

may not be your own.

2. These are safe:As these apps need not be installed in the computer, there

is no worry of virus, malware, and spyware attack on your computer.

These apps have a different code than that of the computers code, and

hence they do not intrude other operations of the system and therefore

maintains its performance.

3. Updates newer version on its own:The best part of these web apps are

that they update themselves. Every time you have the latest version ready

to use.

4.HTML, JAVASCRIPT, CSS & MORE


HTML (Hyper Text Mark-up Language) is the basis for all the web pages as all

these web pages are written in HTML format. In other words, HTML is the

elementary unit of a web page. The invention of a scripting language

JavaScript, the concept of web pages has gone to the next level. JavaScriptinghas made the use of web pages more interactive and dynamic. These dynamic

web pages have been boosted up with the influx of XHR (XMLHttpRequest).

XHR is used to alter smaller units of each page without having the whole page

loaded. This effectively increases the speed of response of the page. Further,

CSS (Cascading Style Sheets) have played a major role in beautifying the web

pages. Adding colours, borders, animations and gradients are the key features ofCSS. The amalgamation of all these features JavaScript, XHR, CSS is called as
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AJAX (Asynchronous JavaScript and XML). The novelty of all the coders,

programmers and web developers has made the world of web, a beautiful,

interactive and user-friendly.

5.HTML5

HTML5is the upgraded version of HTML. For more than twenty years after the

birth of HTML, web-users suffered the lack of preferences on the web. Many

grants like videos, navigation, and audio were missing in HTML. It took over a

generation to figure out what should be done. These were other softwares that

should be installed to have access to these options. For instance, software calledas, plug-ins had to be installed to watch any video.

The invention of HTML5 broke these barriers. Many advantageous elements

have been included in this. are few of them. Now, videos can be watched without the hassle of

installing other softwares, drag and-drop option enables the user to directly

drag the files, photos and other stuff into the browser window. The only

requirement for enjoying these benefits is to have HTML5-compatible browser.

6.3D IN THE BROWSER

3D graphics and animations has been quite an inaccessible dream until very

recent. This is because to experience these 3D animations, a lot of data is

required. To get this data, large bandwidth of internet was the biggestrequirement.

Modern broadband met the bandwidth required for a 3D experience. The

enhancement of processors and memory made it even easier to transfer large

amount of information effectively in less time. Due to the collaboration of web-

browsers with WebGL and 3D CSS, the creations of 3D effects have improved.

This simply means that without the advancement in browsers capabilities, all


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the efforts of the broadband speed and raw computing power would go waste.

Moreover, the web browsers have now adopted a new technique called as

hardware acceleration, in which, Graphics Processing Unit (GPU) is being used

by the browser to accelerate the computation needed for 3D graphics.

3D technology teams up with JavaScript, HTML5 and other tools to give the

user the best 3D experience.

7.A BROWSER MADRIGAL

Old is gold!! This is a very famous adage which proves wrong in our present

context of a web browser. New technologies have outraged the old versions of

browsing for a better cause. Well, the question is why should an old browser not

be used? The answer is simple. Though the old web version is preserved as a

relic by many users, it must be updated as it can impair ones web life. The

older versions must not be used mainly for three reasons.

Firstly, the ever-increasing need of web in day-to-day life has made evolution

ofweb an important affair. Due to the rapid web development, the latest web

pages and other applications may not work with the old browser. The reason

behind this could be the use of JavaScript, CSS and others in the newerversions.


Secondly, the old browsers have an extreme chance of security attacks. This is

just because if their incapability to protect themselves. Yes!! The old browser is

not updated with latest security features. This could lead to stolen passwords,

unwanted software creep inside the computer and many-a-times even worse.

Third, the use of the old browser cripples the innovative efforts of web

developers. The only reason behind it is that when an old browser is used, the

developers are compelled to develop application which will be compatible for

both new and old browsers. Due to this constraint, the web-enthusiasts let go-off

their pulse and end up finding something just normal.


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If this read has enlightened you, then try upgrading a new version. And in case,

you find it difficult to do it or the upgrade version is blocked, then contacting an

IT administrator would be beneficial. And finally, here we go.. Happy

browsing!!


8.PLUG-INS

Everybody likes something extra like some extra cheese on a pizza. The earlier

World Wide Web carried the very first version of HTML and did not agree to

take along lavish features. Videos for example, were not a part of the WWWs

journey in the start. To add few fanciful features and give the user an interactive

experience, plug-inns were introduced.

Plug-ins are add-ons on the web browser that are trained to perform a specific

task. They actually do not interact with the browser. Surprising!! Isnt it? Plug -

ins are assigned a definite space on the web page by the browser. And then, the

plug-ins independently work without interfacing the browser.

Because of the freedom offered to these plug-ins, they run on any and every

browser. But due to their versatility, these plug-ins are vulnerable to security

attacks. Anyhow, the web developers and the plug-in providers have coined to

provide us with security fixes that protect these plug-ins.

And the web family is still anticipating an innovative move from the developers

to endow these plug-ins with power so that they are searchable, linkable and

interactable with rest of the browser.

9.BROWSER EXTENSIONS


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Browser extensions, as the name suggests, literally extend the browser. I mean,

it gives some super-powers to your browser. These extensions are features that

let you ease few tasks and enjoy an effortless web journey.

Extensions are options already present in the web options menu. These can be

selected and used depending on your needs. For example, a block-add extension

can be installed to block unwanted adds on your browser when a web page is

opened. There is a wide choice of extensions to choose from. From a scribble-

pad while doing a research to those that notify every bit of a spell-binding sport

league. Some extensions work without interfacing with the web page.

Independent!! Example would be an email notifier. Even without having to log

in to your email, you can get the notifications displayed on your browser.

Interesting right??

When these extensions were born, they were written in a highly complex

language like C++. Therefore any improvement to these would be just adding

some extra trouble. The problems were the extension in the code, which

ultimately led to security concerns.

But thanks to HTML, CSS and JavaScript!! These languages eased the task of

the web-extensions designers. These languages were used to design most of the

modern web pages and apps. Now, the tailoring of extensions is easier, faster

and safer. http://www.adonaiadvertising.com

10. SYNCHRONISING THE BROWSER

Well, if you are the cloud user, then you deserve applause. And it is good that

you have all your files, documents, media protected by the cloud. You know

you can log in into any internet connected deice and access all your stuff. But,

here is the catch!! What about your bookmarks, browser preferences, browser

extensions?? Are they really protected? Or should you go through the same kind

of pain in gathering them all in case you find yourself with another device??


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The good news is that you dont have to go through that strenuous task. All your

bookmarks and other browser extensions are protected by an option called

synch (short form of synchronization). All the modern browsers have this

option. When you synch your computer with the browser all the extensions,

bookmarks will be saved to cloud. Even if you are having a bad time with your

device, all you ever have to do is to log in with your Google account from an

internet-connected device with browser synch feature and Behold!! All your

browser settings are ready to use!!!

Synch feature eases the web life and lessens your worries!!!

11. BROWSER COOKIES

Wondering what cookies are?? Cookies are just bits of texts that are sent to the

browser from the web-site that you have visited. Cookies help in keeping a

record of what you visit. I mean your preferences, your likes and everything that

you actually do on a web-site.

Have you ever watched an episode of a dance-show on the YouTube?? And did

you notice that the next time you visited you-tube; you are ushered to a number

of other episodes of the same dance-show? Well, that is exactly what cookies

do. They just track whatever you visit and make sure they present you

information according to your priority.

Browsers have options that can control the functions of these cookies. You

actually have the power to choose what a cookie should do. It just means that

you can allow cookies only for your trusted sites and block cookies for the rest

of the web-sites. There is also a choice to turn-on these cookies for just a

session.


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Google chrome browser offers something extra. You find Flash Settings directly

in the menu bar. These setting can allow cookies for the flash based web-sites.

Cool right??

12. BROWSERS AND PRIVACY

Privacy and security are used as synonyms, but they are much different in this

context. Security protects against malware, phishing and other unwanted and

malicious software. Whereas, privacy enables you to control the sharing of

information with web-sites.

All the browsing-data like web-sites you visit, downloaded files, cookies,

passwords if any, are stored in the computer and can be re-accessed when

wanted. Privacy settings offer you a choice to restrain or regulate this history

record. For example, incognito window in chrome browser. Any site opened in

this window will not be stored in the history. All the cookies are erased as soon

as the window is closed. This can be used when internet is accessed from

others device or an internet cafe.

Most of the browsers provide site-y-site privacy settings. This is even easier to

govern what should be saved and what not. Now, to know if your info is really

private, check out the privacy settings in the browsers options or preferences

menu.

13.

MALWARE, PHISHING AND SECURITY RISKS

Did you come across people trying to sneak-peek while you are entering your

PIN at an ATM?? No right. The point is you make sure there is nobody around

your shoulder when you make a transaction. But, the same smart attitude is

pushed aside when it comes to the online transactions. Malware and Phishing

are two ways through which the bad guys trick you.


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Malware is unwanted software that is directly downloaded on your computer

when you accidentally open a link. This software is fashioned to steal your

credit cards, passwords etc. Usually this software is difficult to remove from

your computer.

Phishing occurs when one person masks as other (usually as some bank) to

device a plot against you to get your personal information. If you receive a mail

asking you to share your bank details, Beware!! It might be a trap of the bad

guys.

For these two reasons updating the browser with the latest version is a must.Latest version browsers have the latest security features and hence can avoid the

risks.

14. MODERN BROWSERS HELP YOU PROTECT

FROM MALWARE AND PHISHING

As we have seen earlier, Malware and Phishing can damage your computer tothe highest degree. Old browsers do not offer resistance to such malicious

softwares. Therefore, there is an extreme need to update your browser. The

modern browsers assess three kinds of risks:

Websites that you are about to visit, are checked for malware and

phishing:

Malware and phishing can occur through some spooky softwares or known

softwares that have been hacked. It is the security features in a modern browser

that investigates these dangerous softwares and sends you a security alert. For

example, safe Browsing technology is used by Google Chrome. All the web

pages you visit are checked for malware and the suspected list is stored in the

browser. If you happened to open the page, the browser signals you by sending

a warning message.


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The vulnerability of the browser, in case it is hacked, is checked:

The susceptibility of the browser towards a malware is checked. Old browsers

do not carry features that protect you from security risks. This is the reason why

you have been said time-and-again to update your browser. Many times updated

versions are checked for and automatically updated by the modern browsers

themselves without even interrupting your browsing drift.

If the browser is vulnerable, the damage caused is estimated:

Chrome has a tool called the sandbox. This tool prevents malicious software

from entering the browser. This acts a curb for the nasty code from installing

into your computer. Most of the modern softwares have this kind of tools that

protect against this kind of damage.

15.USING WEB ADDRESSES TO STAY SAFE

The web addresses commonly called as the URL- Uniform Resource Locater-

directs you to the particular web page or web application. Knowing the URL

will help you identify the fake websites from the real ones.

When you enter a URL in your browser, the information is travelled over miles

from the hosting website to your browser. Few examples of URL are:

https://mail.google.com/mail- Google mails

https://www.youtube.comYouTube

Understanding the parts of URL:

https://www.google.co.in/maps

Host name

path

scheme
https://mail.google.com/mailhttps://mail.google.com/mailhttps://www.youtube.com/https://www.youtube.com/https://www.google.co.in/mapshttps://www.google.co.in/mapshttps://www.google.co.in/mapshttps://www.youtube.com/https://mail.google.com/mail


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Scheme is the first part of the URL. Here http- hyper-Text Transfer Protocol- is

the scheme. www.google.com is the host name from where the information is

accessed. Maps is the path, which directs you to the specific web page.

Sometimes path name can be found before the host name.

https://maps.google.co.in/, for example.

Security comes into picture:

When you type a web address, you are directed to the web page, just by

observing the URL closely, you can save yourself from malware. For instance,

to open Bank of India website


Real:

www.bankofindia.com is a genuine website that directs you to the desired

destination.

http://www.bankofindia.co.in/ MasterDebitCard.aspx is also genuine one as it

directs to the Master debit card page on the bank of India website.

Fake:

www.bankofindia.master.comis a fake address as the main host is master.com

and the sub-domain is bankofindia.

www.master.com/bankofindiais also not a legitimate address.

If you are handling an online bank transaction, check for the scheme as https://

with a padlock beside it in the search bar. This means that your transaction and

the banking details are protected by a secure connection.

16.

IP ADDRESSES AND DNS
http://www.google.com/http://www.google.com/https://maps.google.co.in/https://maps.google.co.in/https://maps.google.co.in/https://maps.google.co.in/https://maps.google.co.in/https://maps.google.co.in/http://www.adonaiadvertising.com/http://www.adonaiadvertising.com/http://www.bankofindia.com/http://www.bankofindia.com/http://www.bankofindia.co.in/%20MasterDebitCard.aspxhttp://www.bankofindia.co.in/%20MasterDebitCard.aspxhttp://www.bankofindia.master.com/http://www.bankofindia.master.com/http://www.master.com/bankofindiahttp://www.master.com/bankofindiahttp://www.master.com/bankofindiahttp://www.bankofindia.master.com/http://www.bankofindia.co.in/%20MasterDebitCard.aspxhttp://www.bankofindia.com/http://www.adonaiadvertising.com/https://maps.google.co.in/http://www.google.com/


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In the earlier texts, you have already understood that internet is a way of

communication between two or more computers. But have you ever wondered

about how information is rightly transmitted? I mean, doesnt it surprise you

that when a URL is typed in the browser, the web page appears?

Well, here is the catch!! Every URL has its own IP address internet protocol

number - Just as every cell phone has a number. 14.139.82.6is an example of

how IP address looks like. All the information is sent and received by tracking

this IP address of the device.

But, how can the browser know every IP address?? There is something called aDomain Name System or DNS just like a phone directory. When a URL is

typed, the browser contacts the DNS. DNS converts the URL into an IP address,

contacts it, waits for a confirmation response and sends it to the browser.

This is just like a phone call. Where you search for a number from the phone

directory, make a call, wait for response and communicate. The only difference

is that web transfer of information happens swiftly- in fraction of seconds.

17. VALIDATING IDENTITIES ONLINE

Internet world is fanciful and great. But there are limitations for this beautifying

life. Unlike the real-world, where we actually identify the people we associate

with and put our trust on, in the web-world, the people behind are not

recognized. Now, this portrays a major problem. Then how can we trust the

web-site? How can we share our information?

For this reason, there is something called extended validation certificate for

some websites. These certificates authenticate the real organisations from the

phony ones.


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The name of the bank is given in green box which is the validation certificate.

For most of the organisations, the names are displayed in green to show their

validation.

To have this validation certificate, the organisation has to go through a set of

checks to confirm their legal identity. However, this effort doesnt go waste!

This check helps people recognize the real face behind the web-page.

18. EVOLVING TO A FASTER WEB

Todays web is cooked up with a lot of images, videos, photos and web apps.

Most exciting web-experience comes from these videos, images and photos.

The web trail has travelled miles away from the elementary texts and links tothe most intricate codes.

Just running through some surprising stats!!

65% of todays web-info comprises of images and photos in terms of

bytes per page

Every minute, 35 hours of video are uploaded in the YouTube.

The simplest JavaScript, which was few lines in the start, grew to a few

hundred lines. All this has to be processed each time a web page is

loaded.

So much of data?? Then what about the speed? Will the internet be able to

handle it?? http://www.adonaiadvertising.com


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Absolutely Images and photos which are a majority on the web are sent and

received by compressing them to a smaller size. For this, JPEG, GIF was

introduced by the web-researchers. Likewise, plug-ins were introduced to

play videos and other media. Also, Google is working to cut down the load

on the web due to large images. The WebP that was invented gave

encouraging results. It could cut down the image size by 39% without

altering the quality.

The evolution of HTML5 has made it easy for the videos to play on the web

pages with the tag. Further, Google is trying to collaborate with the

web community to bring out WebM, which gives a lively video experience

with uncompromising quality when it is watched even from the remote parts

of the world.

The JavaScript code process engines have been upgraded to run the code at

a higher speed. Google Chromes V8 is an important part of the browser

now. These engines do not hinder the application even if the code is too

complex.

There is another technique called as the DNS pre-resolution. This means

that the DNS pre-resolves all the links on the web pages to their IP

addresses. Resolving means to convert a web address to an IP address and

vice-versa. For this reason, the loading of the web page will be quicker than

before.

Lets hope that someday the browser will be able to pre -resolve not only the

links, but also the images and photos that might be needed and prefetch

them. Then the loading of a web page will be as quick as an eye-wink!!

19. OPEN SOURCE AND BROWSERS


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Have you ever heard the proverb which says, There is happiness in sharing?

Well, it is absolutely true. And there is benefit too. Open -source is something

just like that. Open-source means the source code made available to all.

All the mighty people behind a website-making - I mean, the designers,

programmers, developers, thinkers come up with thoughts that escalate the

web growth. May be they thought that keeping all these inventions for

themselves would not benefit much. So they did open-sourcing. For that reason

they had to write the code in a more open and interactive way. Isnt that cool??

The code that is open-to-all can be modified, re-constructed and used to developanother tool. The pioneering open-source browser was the Mozilla Firefox, the

code of which was used to build Chrome. In the same way, Chrome also was

open-sourced. Apart from these two, there are many other browsers and web-

sites that are open-sourced.

Due to open-sourcing, not only the user and the developers of the browsers are

profited, but also companies like Google. Open-sourcing has paved a way for

new inventions and better web experience to the users. With the enhancement in

the web-world, the pressing need to develop new web apps with revolutionary

features. This cycle goes on!! And hence the development of the web.

20. 19 THINGS LATER

Having learnt all, lets just reel back!!

Todays web is a fanciful, colourful, user-friendly, fun-filled, addictive world.

Most of us enjoy the cloud-computing and the Internet life. I know how

boring our lives would have been without the internet. We start our day

with the web and end it with the web. We read news, watch sports, watch

videos, listen to music, do some research and carry out a number of web-

based tasks using the Web-apps.


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HTML, JavaScript, CSS and the browser plug-ins deserve big thanks for

rendering us a peaceful and a beautiful web experience.

HTML5 has even more advanced the web with its inventive tags that

could access media without the plug-ins. This marked a revolution.

Modern browser is a primary requirement to enjoy all the modern

features.

Modern browser protects you from malware and phishing.

Open-sourcing has enhanced the chances of development of better tools

and applications by sharing their knowledge. This gives us a better, safer

and complex web experience.

3D in the browser, faster speeds and synch across all devices are the

brighter side of the future.

Keeping yourself informed of the privacy settings, other contents, history

and cookies will prove you to be a good citizen of the web.

Checking the URL and extended validations to be aware of security risks

is wise.

Finally,

Use a modern browser: to avoid security risks and enjoy modern features.

The web will keep evolving:join your hands with HTML5, CSS, JavaScript

and other web technologies to boost up the innovative creations.



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