Student's entice their inner entrepreneur By Suzanna KingThere was a buzz in the courtyards and hallways of Southampton Solent University today as third year fashion marketing and management students were preforming their very own version of the apprentice.These particular students are involved in a scheme that has been set them as a task over the last year, to devise ways to sell a brand new range of casual clothing designed by students for students, which was funding by the University after winning a government bid. This project has spanned across several courses giving many students the opportunity to learn key skills for their chosen future careers.Lecture Emma Pritchard said, This is a great opportunity for the students, and nothing compares to seeing someone wearing your product. Emma went on to explain how many of the courses got involved, We involved other courses by giving them design and marketing opportunities, such as designs for pop up shops, websites and marketing strategy reports. With Emma was third year Fashion Management and Marketing student Jodie Coles who had been working on this project over the last 18 months. We were put into four groups where we then had to think of marketing strategies and how we could entice customers to our stall, and weve all got our own ways. The stall that Im on has a competition running where you can win a boat trip, gym membership and many other prizes when you buy an item of clothing. Jodie continued to discuss the products themselves, We had to think of what companies our product would rival and how we would differ, companies such as Jack Wills are seen as Student casual wear but arent always very affordable so we took that into consideration, and the cuts of the clothes are very similar to Hollister which again we know to be another popular student brand. She explained.Each team had developed very different attention-grabbing sales approaches some handing out sweets; some with raffles and one particular group decided that a strapping male model would be their perfect sales point. Look at him hes beautiful and weve had so many girls come over to find out why hes stood with us and hes been willing to model the clothes for us as well, which has also gone down extremely well with our female clients, youd never believe he was a first year. Alex Wilkins from the blue team explained. Danielle Ware one of Alexs teammates quickly involved herself in this part of the conversation Weve also offered the buyers a chance to enter a raffle to win a Calvin Klein goodie bag when they buy an item. Honestly what more could you want than a hot model, nice clothes and a chance to win CK undies. With only a few days left in the competition the teams are pulling out all the stops to claim the title of winning team.