New PI Deck v1 (1)
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Transcript of New PI Deck v1 (1)
GridQuire Mobile Marketing Reimagined
GridQuire Labs leverages location data, predictive intelligence, and real time mobile ad serving technologies into a best in class platform so businesses can optimize advertising with real time location intelligence.
GridQuire Labs is the most advanced location based mobile advertising solution powered by geo-grid data.
GridQuire – Marketing Reimagined
• Mobile advertising is the new frontier of marketing– 71% - Smartphone penetration and growing– 150 – Number of times we check our phone each day– 90% - Percentage of mobile users who sleep with their phone next to their bed
• Location targeting drives mobile advertising– In an independent study, the Mobile Marketing Association found that location based
targeting works 2.5x times harder than mobile display. – Location based mobile tactics produced a 20%-40% increase in overall ROI for
advertisers.
GridQuire – Marketing Reimagined
• GridQuire’s Location Intelligent Mobile ad platform allows you to deliver mobile ads to potential clients in specific locations.
• Allows you to literally “draw a grid” around a desired location and deliver your ads to potential clients who are on their phones in that location.
• Because of the location intelligence, you eliminate waste and increase conversion, thus attaining a much higher ROI than other forms of advertising.
• Our technology also retargets those potential clients and delivers ads to their device once the leave the location.
GridQuire – Marketing Reimagined
Reaching the right audience on mobile is a major undertaking. Our Location Intelligent Platform coupled with People Knowledge has the data and scale to deliver mobile campaigns that deliver real, significant business results.
GridQuire – Marketing Reimagined
We compete on passion, technology excellence, speed and ability to anticipate the needs of a rapidly changing industry. Our unique company culture, based on our core values of innovation, lean, quick and generous provide advertisers with high quality customers and help media publishers monetize their assets through proprietary technology worldwide.
GridQuire – Marketing Reimagined
STEP 1 – Sensitivity Analysis
Sensitivty Analysis - Confidential PINs Total Daily Impressions Total Monthly Impressions Maximum Monthly Impressions Est. Total Monthly Clicks Est. Remarketing Impressions Est. Remarketing Clicks Est. Monthly ClicksLocations Daily*30 (Est 70% win rate) Est. 0.41% CTR 4x Frequency X 14 Days Est. (0.55% CTR) Row E + Row GAdvanced 600 18,000 12,600 52 2,893 16 68 Advantage 300 9,000 6,300 26 1,446 8 34 Advantage 350 10,500 7,350 30 1,688 9 39 Agents Realty 300 9,000 6,300 26 1,446 8 34 Agents Realty 1,200 36,000 25,200 103 5,786 32 135 All Properties 600 18,000 12,600 52 2,893 16 68 Around Atlanta 450 13,500 9,450 39 2,170 12 51 Around Atlanta East 1,350 40,500 28,350 116 6,509 36 152 Around Atlanta Realty 900 27,000 18,900 77 4,339 24 101 Around Atlanta Realty 750 22,500 15,750 65 3,616 20 84 Around Atlanta 2,850 85,500 59,850 245 13,742 76 321 Center 300 9,000 6,300 26 1,446 8 34 Center 450 13,500 9,450 39 2,170 12 51 Center 300 9,000 6,300 26 1,446 8 34 Center 300 9,000 6,300 26 1,446 8 34 Classic 900 27,000 18,900 77 4,339 24 101 Totals 11,900 357,000 249,900 1025 57,377 316 1,340
Total Campaign Impresisons 1,843,662
GridQuire – Marketing Reimagined
STEP 2 – Determine Parameters
Once locations have been determined, GridQuire will work with you to select the appropriate apps, demos and ad sizes needed to ensure effective delivery of your message.
GridQuire – Marketing Reimagined
STEP 3 – Implement Campaign
After we have determined when and where to serve your ads, GridQuire will begin to distribute ads through our network. We will help track your campaign and make adjustments on the fly that allow your ads to reach a higher percentage of intenders. This guarantees a higher ROI and ensure effective re-targeting.
GridQuire – Marketing Reimagined
View the Demo
