NEW OPPORTUNITY

MENSWEAR PACKAGE

Reframing masculinity

RELEVANT

TARGETED

CREATIVE

DEFINITION: The application of human creative skill and imagination

to create something remarkable, magical and memorable.

MENSWEAR PACKAGE

Harrods is reframing masculinity with

new, targeted platforms that are designed

to engage with the menswear customer

through multiple touchpoints.

HARRODS CUSTOMER JOURNEY

360 MEDIA CAMPAIGNS:

Building an integrated campaign that is centred around the customer journey, ensuring each touchpoint is

relevant for your audience.

HOMEPAGE HERO

HOMEPAGE PROMO

MEGA MENU

CATEGORY LANDING

PRODUCT LISTING PAGE

ADVERTORIAL

Our Customers

THE HARRODS CUSTOMER

HARRODS MENSWEAR CRM CUSTOMER

CRM customers | 135,332

4 visits per customer per year

Each customer visits 3 divisions

KEY COUNTRIES

UK | 43% customers | 23% trade

Qatar ME, UAE | 13% customers | 21% trade

China | 7% customers | 19% trade

DATA: CRM MENSWEAR CUSTOMERS (EXCLUDING STAFF: DATE RANGE 24/12/2017 - 29/12/2018

Light up every

platform

HARRODS MAN

Two years after its launch, Harrods Man is coming of age in a

broadsheet newspaper format, designed to appeal to its

discerning male audience. The new Harrods Man will continue to

cover fashion, grooming and accessories in its inimitably

imaginative way, but will also showcase an expanded focus on watches, tech and lifestyle.

CIRCULATION: 61,000 COPIES PER ISSUE

Four issues per year (March, July, October, December)

Mailed to top Rewards card customers and distributed with

external partners

@HARRODSMAN

Working with Harrods' social team,

brands can promote their campaign

on the @HarrodsMan Instagram feed

using organic posts.

This may include the following; teaser,

product focus or brand focus posts

under Harrods’ creative ownership.

DIGITAL SCREENS

Located at four main escalator networks, the digital

screens provide a luxury digital canvas. The screens are

located to capture customers attention as they pass

between floors and move between departments.

Premium networks: Door 3 & Door 5 provide detailed reporting on watchers, and the opportunity to see

demographics and other details of those visitors engaging with the screens.

SCREEN LOCATIONS SUBJECT TO AVAILABILITY

CATEGORY LANDING PAGE

The Category Landing Page is a targeted opportunity to convert

users once they are already browsing per category.

It can be combined with an advertorial, housed within the

Harrods editorial hub Style Notes, offering a deeper brand

experience for the digital customer.

MEN’S SUPERBRANDS DIGITAL SCREENS

Eleven digital screens located in the new Men’s

Superbrands department.

Situated on the Second Floor, Superbrands features

some of the biggest names in the fashion industry,

including Chanel, Prada, Givenchy, and Alexander McQueen.

MEN’S SUPERBRANDS POP-UP

A pop-up for product displays is situated on the Second

Floor of Men’s Superbrands. Available to brands to stand

out to the Harrods customer.

BROMPTON ROAD WINDOWS

Our award-winning windows engage passers-by and entice

customers through product placement, and spectacular

creative displays.

Windows will come to life with ‘The Art of The Possible’

creative campaigns.

PACKAGE RATES

PLATFORM DURATION RATE CARD PACKAGE RATE

HARRODS MAN | PRINT (1ST RHP)

3 MONTHS £15,600

SOCIAL @HARRODS.MAN 1 POST £5,000

MEN’S SUPERBRANDS | DIGITAL 28 DAYS £10,000

HARRODS.COM (CATEGORY LANDING PAGE)

1 WEEK £8,000

ALL OF THE ABOVE AS ABOVE £37,600 £26,320

MEN’S SUPERBRANDS | POP-UP 1 MONTH £8,000 £31,920

WINDOW (BROMPTON ROAD)

1 MONTH £32,000 £48,720