New Opportunities with New Domains: Webinar by 1and1

New Opportunities New Domains

Presenters:

Katrina Douglas and Leslie Bunder

1

® 1&1 Internet Ltd. 2014 2

Presenters

Leslie Bunder

Market Manager UK, 1&1

Katrina Douglas

Head of Marketing UK, 1&1

Agenda


What Are New Top Level Domains (nTLDs)?

Why Should You Consider An nTLD?

How Can They Benefit Your Business?

Case Studies: How nTDs Are Benefiting Businesses

How to Secure Your nTLD

When Will The nTLDs Be Available?

The end of a domain name

e.g. .co.uk, com, .net, .org,

New top level domains

The new range of creative

extensions


What Are New Top Level Domains?

A Brief History

Page5® 1&1 Internet Ltd. 2014

1381 nTLDs650+ Generic nTLDs

22 gTLD.com

290 ccTLDs..co.uk.fr.de

645 Brands.acer.bmw.zara

104 IDNS. 点看موقع.

Today Upcoming

150+ Biz.cafe.dentist.florist.hotel

65 Geo.berlin.london.nyc

65 Tech.web.app.email

5

1998

Increased

Options

Tailored to Your

Business

nTLDs


Why Should You Consider An nTLD?

Increase Awareness

Protect your Brand Identity

Connect any new name to your current website

Differentiate yourself


How Can They Benefit Your Business?

Business: Tippers, builders merchant New domain: www.Tippers.plumbing

Why: Seeking new ways to gain traffic to the website In the past has had to make do with long names .Plumbing helps segment their marketing


Case Study: Allan Akers, Ecommerce Manager

“ Now that we have the domain it will make it easier to spread the word about our projects which should lead to more visitors and therefore more conversions. With the new domain we can now have a more segmented marketing

approach.”

http://www.tippers.plumbing/

Business: Auto balance adult and children’s bikes New domain: www.jyro.bike

Why: Part of a re-brand Protect and strengthen online brand identity Looks clean, sounds great


Case Study: Robert Bodill, Jyrobikes

“It’s the small things you see. Firstly, all terms relating to our business can help increase our search engine success. Secondly, by having a business sector specific ending, we can simply communicate JYRO.BIKE. It looks clean, sounds great and is easy to remember! Our customers will be able to find us

quicker online.” Robert Bodill, Founder and CEO,

http://www.jyro.bike/

Business: Self employed photographer New domain: www.benbull.photography

Why: Photography domain market is congested Strengthen brand identity Improve chances of being found online


Case Study: Ben Bull Photography

“I first heard about the new TLDs from a 1&1 TV Ad and remember thinking ‘this sound too good to be true’, but as soon as .photography came up I knew I had to jump to it or I would never get it! As far as domains go I think this is one of the last opportunities for me to be relevant to my business through my online brand identity.”

http://www.benbull.photography/

Step 1: What do you want your ntld to represent?

Location e.g. .London. .wales .scot

Subject area e.g. .wine, .football, .wedding

Business sector e.g. .accounting, .marketing

Website type e.g. .shop, .blog



Step 2: Visit the 1&1 nTLD portal



http://www.1and1.co.uk/new-top-level-domains?__lf=Order&linkId=hd.subnav.new-domain-names

nTLDS already available!



TLD

.VENTURES .LIGHTING .ENTERPRISES

.SINGLES .PHOTOGRAPHY .TIPS

.BIKE .CONTRACTORS .VOYAGE

.HOLDINGS .LAND .SHOES

.PLUMBING .TECHNOLOGY .CAREERS

.GURU .CONSTRUCTION .PHOTOS

.CLOTHING .DIRECTORY .RECIPES

.CAMERA .KITCHEN

.EQUIPMENT .TODAY

.ESTATE .DIAMONDS

.GALLERY

.GRAPHICS

nTLDS to be released in the next month!



TLD Release date TLD Release date.CAREERS 26/02/2014 CENTER 19/03/2014

.PHOTOS 26/02/2014 BUILDERS 26/03/2014

.RECIPES 26/02/2014 SOLUTIONS 26/03/2014

.SHOES 26/02/2014 SUPPORT 26/03/2014

.CAB 05/03/2014 TRAINING 26/03/2014

.DOMAINS 05/03/2014 BUILDERS 19/03/2014

.LIMO 05/03/2014 CENTER 26/03/2014

.COMPANY 05/03/2014

.COMPUTER 12/03/2014

.SYSTEMS 12/03/2014

.ACADEMY 12/03/2014

.MANAGEMENT 19/03/2014


The Bottom Line

Register domains that:

a) Match your business objectives b) That you want to protectc) For future use...

Before someone else does!

Thank you for your attention!

Questions?!?

16

New Opportunities with New Domains: Webinar by 1and1

Technology

Transcript of New Opportunities with New Domains: Webinar by 1and1