New Opportunities for Tomorrow’s Colleges in a world of e-businesses
-
Upload
marcia-mcfarland -
Category
Documents
-
view
29 -
download
0
description
Transcript of New Opportunities for Tomorrow’s Colleges in a world of e-businesses
New Opportunitiesfor Tomorrow’s Collegesin a world of e-businesses
A Presentation by David G. Brown,
Dean, International Center for Computer Enhanced Learning
Wake Forest University
@ IBM’s Briefing for Higher Education Executive, Palisades, N.Y. July 26, 1999
New Day: Times of Rapid Change
• Universal Access to the Network
• From Access to Filtering a Flood of Info
• Geographic barriers gone
• Asynchronous Interaction
• Multimedia Learners
• Information Filtering Agents
New DayBig Changes for Higher Education
Democratization of Access (Ubiquity)
Democratization ofUsage (Course Shells)
Heyday Because--- Universities Survive Change
• 67 of the 74 oldest organizations!
• Distribute authority
• Tolerate Kooks
• House young people with fresh ideas
• House bright people with diverse views
• Employ knowledge fountains
What does our own training and experience teach us about doing e-business in a world newly enriched by information?
1958-67 1967-1998
1998-
Economist--PrincetonUNC CH
Provost and President---Drake, Miami of Ohio,Transylvania, UNCA,Wake Forest
Dean ICCEL
Wake Forest
YOUR TASK: Make Your Own Chart, Then List 3 Ideas about E-Business in Universities that emerge from your training/experience!
The economist in me says that doing business in an info-rich society will be different
• Better informed buyers (web browsing)• Better informed sellers (metadata)• More data-based decisions• Faster cycle times• Less geographic loyalty• More interactive transactions• More customization• More specialization (& outsourcing)
THE WAKE FOREST PLANF96: IBM 365XD, 16RAM, 100Mhz, 810MB, CD-ROM, 14.4 modemF97: IBM 380D, 32 RAM, 130Mhz, 1.35GB, CD-ROM, 33.6 modemF98: IBM 380XD, 64 RAM, 233 Mhz, 4.1GB, CD-ROM, 56 modem
F99: IBM 390, 128RAM, 333 Mhz, 6 GB, CD-ROM, 56 modem
• Thinkpads for all• New Every 2 Years• Own @ Graduation• Standard Template• IGN for Faculty• Keep Old Computers
• 75% CEI Users• +15% Tuition• 4 Year Phase In
1999 Software Load
Netscape 4.5, Dreamweaver 2, SPSS 9, Maple V 5.1
Windows 98, MS Office Prof 97
Computers Enhance My Teaching and/or Learning Via--
PresentationsBetter--20%More Opportunities toPractice & Analyze--35%
More Access to SourceMaterials via Internet--43%
More Communication with Faculty Colleagues, Classmates,and Between Faculty and Students--87%
Computers allow people----
• to belong to more communities• to be more actively engaged in each
community• with more people• over more miles• for more months and years• TO BE MORE COLLABORATIVE
ICCEL -- Wake Forest University, 1999ICCEL -- Wake Forest University, 1999
With Ubiquity---The Culture Changes
• Mentality shifts-- like from public phone to personal phone.
• Teaching Assumptions shift-- like from readings are on reserve to everyone owns a copy of his/her own.
• Timelines shift-- like from “our class meets MWF” to “we
see each other all the time and MWF we meet together”• Students’ sense of access shifts-- like from “I can get
that book in the library” to “I have that book in my library.”
• Relationships shift-- like from a family living in many different states to all family members living in the same town
Beliefs of 91/93 Vignette AuthorsPedagogy and Philosophy
• Interactive Learning
• Learn by Doing
• Collaborative Learning
• Integration of Theory and Practice
• Communication
• Visualization
• Different Strokes for Different Folks
From Interactive Learning Forthcoming June, 1999From Anker PublishingDavid G. Brown, Editor
ICCEL -- Wake Forest University, 1999ICCEL -- Wake Forest University, 1999
The educator in me says that doing business in an info-rich society will be different
• More Communication
• More Community Loyalty
• More Collaboration
• More Customization
• More Interactivity
The New Business Environment
• Many Tightknit Communities. Customer Affinity and Bargaining Groups
• Interactivity Expected. Between customer and vendor and among vendors’ customers
• Information Filters Everywhere. Challenge is gaining and maintaining customer attention
• Worldwide Specialization. Geography less relevant.
What Business Am I In?
Primary: Linking trusting clients with the best educational resources and motivating them to use them. Consolidator!
Secondary: Creating educational resources for other “consolidators” to buy
Tertiary: Selling auxiliary services such as meals, overnights, t-shirts, mailing lists
Your Task: Are these your businesses? If not, what are?
Therefore, I should---
• Focus on my comparative advantages
• Strengthen ties with my natural constituencies
• Partner with organizations that can provide outsourcers who understand my infrastructure
• Build a reliable infrastructure
• Enable my “team” to be interactive 7x24
Your Task: You get to sit out this one!
Specific Actions to be Taken---• Empower employees with equipment, training, and
support (democratize)
• Partner with “IBM”
• Adopt “infrastructure” usable by my clients
• Use fast-loading webpages that fit all screens
• KISS (both producer and client)
• Collect and use Metadata
• Test how easily search engines find you
• Trade referrals with other sites
YOUR TASK: Extend this List!
More Specific Actions--• Create & Join Community Networks
• Act on the 80/20 and 20/80 assumption
• Customize service to natural constituency
• Nurture My Clusters of Learners
• Offer e-mail forwarding for life
• Use headliners to attract loyalty to site
• Build monitored LISTSERVS-- especially before enrollment and after graduation
• Presume that all information will be shared
Basic Themes
• Heyday
• Communication
• Customization
• Collaboration
• Community
• Interactivity
• Know What Business You’re in
David G. BrownWake Forest University
Winston-Salem, N.C. 27109336-758-4878
email: [email protected]//:www.wfu.edu/~brown
fax: 336-758-4875