New Microsoft Word Document (2)

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Abstract The term Celebrity refers to an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman, 1979). This is true for classic forms of celebrities, like actors (e.g., Amitabh Bachhan, Shahrukh Khan, Rani Mukherjee Aamir Khan and PierceBrosnan), models (e.g., Mallaika Arora, Lisa Ray, Aishwarya Rai, Naomi Campbell, Gisele Buendchen, etc), sports figures (e.g., Sachin Tendulkar, Zaheer Khan, Sourav Ganguly, Anna Kournikova, Michael Schumacher, Steve Waugh,etc), entertainers (e.g., Cyrus Broacha, Oprah Winfrey, Conan O'Brien), and pop-stars (e.g., Madonna, David Bowie) -but also for less obvious groups like businessmen (e.g., Donald Trump, Bill Gates) or politicians. Celebrities appear in public in different ways. First, they appear in public when fulfilling their profession, e.g., Vishwanathan Anand, who plays chess in front of an audience. Furthermore, celebrities appear in public by attending special celebrity events, e.g., award ceremonies, inaugurations or world premieres of movies. In addition, they are present in news, fashion magazines, and tabloids, which provide second source information on events and the 'private life' of celebrities through mass media channels (e.g., Smriti Irani being regularly featured in various publications).

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Abstract

The term Celebrity refers to an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman, 1979). This is true for classic forms of celebrities, like actors (e.g., Amitabh Bachhan, Shahrukh Khan, Rani Mukherjee Aamir Khan and PierceBrosnan), models (e.g., Mallaika Arora, Lisa Ray, Aishwarya Rai, Naomi Campbell, Gisele Buendchen, etc), sports figures (e.g., Sachin Tendulkar, Zaheer Khan, Sourav Ganguly, Anna Kournikova, Michael Schumacher, Steve Waugh,etc), entertainers (e.g., Cyrus Broacha, Oprah Winfrey, Conan O'Brien), and pop-stars (e.g., Madonna, David Bowie) -but also for less obvious groups like businessmen (e.g., Donald Trump, Bill Gates) or politicians. Celebrities appear in public in different ways. First, they appear in public when fulfilling their profession, e.g., Vishwanathan Anand, who plays chess in front of an audience. Furthermore, celebrities appear in public by attending special celebrity events, e.g., award ceremonies, inaugurations or world premieres of movies. In addition, they are present in news, fashion magazines, and tabloids, which provide second source information on events and the 'private life' of celebrities through mass media channels (e.g., Smriti Irani being regularly featured in various publications).

Our project objective would be to Study & Analyze that Celebrities Influence on Youth’s styling & cloth buying decisions. Our project topic would be

“WHEATHER CELEBRETIES ARE THE TREND SETTERS.”

Methodology adopted:

A descriptive research would be under taken to find out the various factors that influenced on Youth’s styling & cloth buying decisions. Under this we intend to prepare a questionnaire with the help of the primary data along with secondary data available from Celebrities magazines and internet. The questionnaire enlists 15 variables which could be influencing the customer’s perception.

We intend to assess the customer’s perception with regards to:

1. Brand consciousness2. Customer Satisfaction3. Physical Appearance4. Credit Provision 5. Status Symbol

Page 2: New Microsoft Word Document (2)

Microsoft Word Document

Microsoft Word Document

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New Microsoft Word Document

New Microsoft Word Document

Нов Microsoft Word Document

Нов Microsoft Word Document

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