CASE STUDY

Questions

• Why IPL is a customer driven event?• Answer: IPL is a customer driven event because they

follow some strategy. Those are market segment and target market. In cricket, IPL is something unique. This is a game people had never experienced before. By IPL people can also see their favorite Stars who are brand ambassadors in IPL team. In one team there are different cricketers from different countries. That’s why IPL can easily entertain their fans. All the people like T20 format game. So IPL is the best game to watch and the popularity of IPL is increasing day by day. IPL has some new marketing concepts to promote the sports in developing countries. So IPL is not only a sport it is also a customer driven organization.

Questions

• How IPL is doing well and to create customer value that translator into deep and lasting customer relationship?

• Answer: IPL is doing well and create customer value by their strategy. By IPL people can see their favorite player and get various type of entertainment like sign a ball by winning captain, pepsi VIP box, short version cricket, cheer leaders dancing, player hitting various number of fours and six and many other things. Those make IPL to create long lasting customer relationship. And they are doing well in the cricket sector.

Any questions