This is the new merchandise we have created to be sold on the website and which could also we purchased at live gigs – this matter will be made aware of on the website under the ‘merchandise’ tab. We are extremely happy with the new design and layout of the products. We have tried to

create more of a range this time to really fit the wants and needs of all of our target audience.

New Merchandise

On the mug (to the left) you can clearly see the new logo we have created. It is a mixture of all of the favourite images because we simply couldn’t decide on one; and to be honest I think it really works. Two of the images are of ‘The Garden of Eden’ – one which is a typical scenery of what you can imagine and one is a complete abstract version. The other images are of apples – which is from the story and resembles the ‘bad’ in it, also representing our artist because she is not perfect and can sometimes seem sinister.

We found that you could create a child's baby grow and it was too hard to resist making one! We think it looks super cute however we probably wont have it on the website, only because it wouldn’t particularly appeal to anyone who fall into our target audience.

Towel possibly to buy for gifts or if someone doesn't want an item of clothing.

We have chose to use a unisex hoody – mainly because there is not much point is distributing female and male – this would cost to much for the artist, that’s what a lot of distributors do.

For the male top we didn’t put the name on it – mainly because the font of the name is quite feminine as well as the symbol because of the bright colours. However, the top is black which is masculine and if her fans are really true they wouldn’t love to rock the symbol!

We chose to design a vest top for the female fans. It is also something Lila herself can wear which would help boost sales. This product, like the hoody, has the name branded on it –mainly for advertising purposes and recognition. Even though it is female, we chose black because it really fits and matches the symbol.

Claudia is wearing big false eyelashes and dark lipstick in all of our filming, we think if we sell these products, they would become extremely popular. Claudia looks very beautiful in all of the footage and girls would most likely inspire to look like her, therefore purchasing the products.

Therefore if we are selling the products which help her to create this looks, female fans would probably invest. It is also a great way to advertise these products. The eyelashes would be priced at £5 and the lipstick at £3 therefore it would fit in with all ages and their average income to purchase these products. Other items available for the female fans are the underwear and bag, which I think would appeal to thefemale fan base.

This is the alternative product design. We aren’t 100% sure on whether to have these on the website or not. Because all of the previous merchandise is black, we didn’t want to disappoint any fans if they don’t like the colour black. Therefore we have created a white top and plain tote bag. The symbol that represents our artist didn’t work on these colours as it did on the black. Therefore we have used different images that we really like. They both have a slight pop art effect on them which makes the products look more like merchandise –these images are possibilities for

The DigiPak therefore it’ssomethingpeople can

recognise it through. I’ve used black font on the bag instead of read like all the other products simply because black looked a lot better. I have used the same font which is a way they can all be linked. The tote bag would be priced at £5 and the top £10 – again a reasonable price for people in our target audience.