New Media Marketing StrategyBy Sean Kristl

“Technology makes a lot of promises, and we're here to make

it live it up to those promises.”

Challenges: DVD & CD market moving online

Attention grabbing online mediaOnline media integration

Goal: Sell quality technology

Facebook• Create an

interactive game• Facebook

advertisements• New product

updates

Twitter• Publicize events

and products• Integrate with

Facebook, blogs, and web site

Blog• Useful tips and recommendations

for products• Rewards or deals on blog• Create an online personality

Google Marketing

Adwords Analytics

Product AlertsSearch

Metrics: Followers

OnlineReward Purchases Zone Click

Through

Costs

Online GiveawaysEmployee Hiring

Facebook AdsAdwords

Timeline

START NOW! Why wait?

Christmas Season:Spike number of ads, blog contests,

Facebook and Twitter updates