NEW MEDIA LECTURE - Swinburne University Radio Students
36
a brave NEW world of media making
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This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia
Transcript of NEW MEDIA LECTURE - Swinburne University Radio Students
a brave
NEW worldof media making
Who am I?
Like many of you, I have been highly
disappointed in the 21st century
because I grew up with this dude…
There are no FLYING CARS
(geez, what’s going on?)
The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers.
Michael Walsh (News Limited) Australian Communications Media Authority Conference 2005
We are very quickly entering into an age where the terms television, radio, print, web – will need to be
replaced with one term.
The New Content ModelMedia products now exist in a multi-platform environment.
• The AGE - www.theage.com.au
• NineMSN - www.ninemsn.com.au
• ABC - www.abc.net.au
• The Guardian - www.guardian.co.uk
• BBC - www.bbc.com
The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution.
Michael Walsh (News Limited) Australian Communications Media Authority Conference 2005
(geez, what’s going on?)
The future is in community media and user-generated content.
Rupert Murdoch, 2006
You Tube
User generated content User Generated Content has CHANGED OUR MEDIA WORLD:
• My Space - www.myspace.com
• Facebook - www.facebook.com
• Blogger - www.blogger.com
• Wiki - en.wikipedia.org
• Youtube - www.youtube.com
• WordPress - www.wordpress.com
• Flickr - www.flickr.com
(a, brave new world?)
• Web
• Magazines
• Mobile
• Instant messaging
• Blogs
• Personal spaces
Components of SYN.ORG.AU
• Personal Blogs;
• Audio publication;
• Video Publication;
• Forums;
• RSS Feeds;
• Social networking tools to connect users.
Devices are no longer the barrier
content is critical
When was the last time you went into MYER and asked to see their
Radio Department?
The Blockbuster locomotive is under pressure.
Media production has traditionally been a factory.
The new model of media is a network, chaotic and seemingly
disorganised.
Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING
CONTENT
• Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people.
• READ: The Long Tail by CHRIS ANDERSON
Radio Stations CAN become the hub in local communities. (creating video, audio and
written content ONLINE.)
• Look at LOCAL ABC stations
• With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities.
Internet radio is CHANGING EVERYTHING
• Receivers are being built to connect with WI-FI connectivity.
• Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them.
BUT • no one listens to only one thing. Everyone likes a
bunch of stuff and that includes local, regional, national and global content.
• MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.)
Digital content provides us with a ‘borderless media world.’
And it ultimately means that consumers are taking control and
users are generating their own content.
