New Media in the New Economy | Strategy: Inbound Marketing
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14-Sep-2014 -
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Transcript of New Media in the New Economy | Strategy: Inbound Marketing
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New Media in the New Economy
Strategy: Inbound Marketing
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Outbound Marketing
• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
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Strategy: Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
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Inbound vs Outbound
• New• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
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Inbound Marketing
1. Get Found2. Convert3. Analyze
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Get Found
• Build an online presence• Develop content• Publish and promote• Search engine optimization
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Get Found: Build an Online Presence
• Start a Facebook fan page• Use Twitter for resources & PR• Use Linkedin for business networking• Follow blogs• Subscribe to newsletters• Microblog• Bookmark (Digg, Delicious, Stumble Upon)• Engage
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Get Found: Develop Content
• Blog• Videos• Podcast• Screencast
• Presentations• eBooks• Webinars• News releases
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Get Found: Publish and Promote
• Your website/blog• Facebook• Twitter• Linkedin• YouTube• Flickr• Eventbrite
• Evite• iTunes• Slideshare.net• Delicious• StumbleUpon• DIGG
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Get Found: Search Engine Optimization
On-Page SEO = 25%• Text• URL• Page title• Page descriptions• Metatags (keywords)• Alt-text
Off-Page SEO = 75%• Inbound links• Recommendations
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Convert: Call to Action
• Download free eBook/white paper/tip sheet• Receive free text messages• Register for an event• Sign up for a webinar
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Convert: Landing Pages
• Microsite within your main domain• Campaign focused• Promote on website/blog, social networks,
traditional media
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Analyze
• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
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Google Analytics
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Process
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Tools Find more at delicious.com/keelysaye
• Google for Nonprofits• Hootsuite• ScreenFlow or other• Animoto.com• Dropbox• Linkedin Labs
• CartoonMe• SocialMention• Grader.com• Wufoo.com• Xtranormal.com• Mashable Social Good
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More Tools
• 11 Innovative Crowdfunding Platforms for Social Good
• Back to School: 25 Essential iPhone Apps for Students
• 7 Free Social Media Tools for Teachers
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QUESTIONS?