NEW MEDIA IN SPORT (Mobile World Congress 2011)

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© 2011 Atos Origin

NEW MEDIA IN SPORTSWowing today’s sports fans - profitably

February 2011

2 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE

Presenter

» Name: Miguel-Angel Morcuende

» Role: New Media Director

» Location: Madrid/Paris

» Mail: [email protected]

mailto:[email protected]


Agenda

What it is

Why you need it now

What it provides, how it works

Where is it implemented

Demo


VIDEO

(From Broadcast to New Media)

http://www.youtube.com/watch?v=PYSR3NJ3Auw&feature=player_embedded

New Media flash FINAL.flv

New Media flash FINAL.flv




From «Broadcast» to «New Media»

ITcasting


Agenda

What is it

Why you need it now



Demo


Think back. Think forwards

Transform to Succeed

Now…100

YEARS AGO

» Location-specific

» Time-specific

» Local teams – local fans

50YEARS AGO

» TV brings sport into

the home

» One broadcast

choice

5YEARS AGO

» Catch-up on the

move

» More channels –

more choice


Now!

ANY SPORT

ANY EVENT

ANY TIME

ANY DEVICE

INTERACTIVE

RICH-MEDIA

SOCIAL


» High expectations of

digital media quality

» Changing digital habits

– choice in everything

» Digitally interactive life-

styles – no longer about

passive observation

PEOPLE

Why Now?

» Universal fixed and

mobile internet access

» Digital TV - from

broadcast to “IT-cast”

» Automated meta-tagging

+ unlimited processing

and storage

» Technology barriers

dissolve

TECHNOLOGIES

» Sports experience and

branding becomes global

- just think “Brazil”

» Players and play

become completely

internationalized

» Digital delivery

democratizes previously

marginal interests

GLOBALIZATION


Agenda

What is it

Why you need it now



Demo


Business Opportunities

Working

in agile,

creative and

dynamic

partnerships

» Opportunities to take ever-greater

ownership of consumption and

commercialization of your specific sport

» Opportunities for new business exist

with all rights holders –these include

betting companies, events organizers

and leagues

SPORTS ASSOCIATIONS AND RIGHTS HOLDERS

» Both telcos and MVNOs can offer

differentiated sports media services

» Sports media services become both a

platform for new revenues and loyalty

mechanism

TELECOMMUNICATIONS COMPANIES

» Package and repackage content

automatically for continuous resale

» Exploit archive and current material –

and “sports futures”

» Ongoing, smart advertising

» Automate content packaging right

down to individual customer

MEDIA COMPANIES


Overcoming Hurdles

Monetization

» Massively interconnected chains of

payment challenge traditional

business thinking

» How do you automate handling

billions of micro-transactions?

» How do you manage payment and

complex revenue share?

Fortunately

Atos Origin knows how

Digital Rights Management

» This is a labyrinth from the start:» The media companies have rights

» So do the broadcasters

» And the sports associations

» The clubs - and the athletes

» The Internet is changing the rules

» Success in New Media in Sports,

means managing this landscape with

efficiency and precision

Fortunately

Atos Origin knows how


The New Marketplace

Long Tail Monetization


Automated control over meta-data is at the

heart of the business and technical model in

New Media for Sport.

With each engagement, we identify the relevant

approach and action it.

You must have a clear and accurate picture of

trends and usage. We will ensure that all

professional profiles within the client

organization get the intelligence they need to

craft new and profitable services.

Atos Origin is Europe’s leading provider of

transaction processing services. Not only can

we manage all billing and CRM, however. Out

High-Technology Transaction Services can

manage and map the automated tracking of

user-clicks and the associated delivery of

content and advertising.

New media success is about action, and we will

work with you to prepare actionable business

implementation plans. These will cover the full

spectrum of requirement, from acquisition and

distribution right through to billing and CRM.

The Atos Consulting New Media team and R&D

units will share our experience fully, helping you

identify immediate new media opportunities and

prepare longer term strategies.

The infrastructure model is critical for you, for

your partners, and most important for your

customers. We will make the infrastructure you

need available, providing cloud-based

resources as a means of avoiding capital

expenditure.

NEW MEDIA in action with Atos Origin


…allow viewers to select an athlete or point of interest

In the coverage of large sport events such as

London 2012 Olympic Games

OBJECTIVES:

» Personalised TV

» Automatic selection /

recommendation of camera and /

or event

CHALLENGES:

» Real-Time person recognition

and tracking

» Identification and tracking of

specific athletes

» Live TV distribution over

different media (WebTV, IPTV,

etc.)

My eDirector 2012 (Partners)

White Label Webcasting Platform From R&D to an Innovative offering


White Label Webcasting Platform AudioVisual Annotation

This is a video created by My eDirector 2012 team that works on AV analysis. SIS data is

fussion with face recognition and OCR in order to recognised and track atheletes.


White Label Webcasting Platform Recommender System


5.000 m. walk ongoing

VIEWER (WATCHING)

VIEWER (NOT WATCHING)

What actually happens in the

Olympic Games


Agenda

What is it

Why you need it now



Demo


Microsite & Player


Agenda

What is it

Why you need it now



Demo


White Label Webcasting Platform Recommender System


Preference tags let

fans track individual or

team performance.

Smart replay – fans enjoy their

personal favorite moments again

and again – in slow-mo – from

different camera angles.Choose your preferred

experts and commentators.

Access easily navigable,

context-sensitive sports

archive information.

User-driven advertising

and sponsorship links.

Sports fans select from

multiple events and multiple

viewpoints – from any fixed

or mobile device.Fans hook up – the new media

sports experience is not solitary.

When you engage with Atos Origin for new media in sport

services, you gain a platform for highly differentiated sports

positioning. This will lead to increased revenue and a

heightened profile as a new media player.

Personal set-up for

language, colors,

sounds and icons.

White Label Webcasting Platform Wowing today´s sports fans


White Label Webcasting Platform Major Events Olympic Data Feed (ODF)

Action: Attack, Spike, Dig, Serve,

Block, No Action

Result: Continue, Fault, Success,

Ace, Time Out, Opp Error,

Team Fault

Athlete

Rally

Set

Score

Support data

Real-time data: Beach VolleyballEvent Information Description event

Event Description

Discipline Code

Start Date/Time

End Date/Time

Status (Planned, In Progress, Official, Canceled)

Participant Information (Athletes, Officials, Teams)

Name

NOC

Discipline

Gender

Team athletes and officials (in case of team)

Horses

Name

NOC

Results (discipline dependent)

Rank

Time

Score

Each discipline has specific info

1.500.000 messages @ Beijing 2008

Using our meta-data expertise


White Label Webcasting Platform Architecture

CDN

Atos Origin Hosted

IBC Hosted

H264

Trans-coding40

channels

Signal

Adaptation

Server

40 channels

Internet qualities

Up to 12 events channels:

· Internet qualities

· Internet protocols

· + Metadata

Player Customized

per RHB

Broadcaster

Customization

Tool

Customizations Internet

RHB

External Video & Advertising

· Internet qualities

· Internet protocols

Competition widgetsWidgets

generation

Internet

Distribution

RHB

Internet Browser

Preferences

Competitions widget

News widget

Social sharing

News & background widgets

Content

Management

System

Contents Internet

RHB

Competition

Player and

Results

IDF

IDF

QoE

RHB QoE Stadistics Internet

RHB

Player Activity


My eDirector Functionality?

Disclose Olympics Metadata (database)?

3 Screen Video Platform strategy?

» Online?

» Mobile?

» IPTV?

Payments Solution Suite?

Proposition


Why?

Atos Origin

Join Key Competencies in Sports….

…. to Generate Profitable Growth

Atos Origin to support clients to develop Social

Sports Community through personalized/interactive

live media streams by introducing …

The My e-director service (e.g. for upcoming London

Olympics) » Context-Aware and Personalized Media

Streaming Environments» User defines profile of interest on web (e.g. long

jump, favorite contestant, any event with a potential world record, etc..)

» Based on profile, live streaming webTV platform presents favorite live streams

» Live feeds are selected base on real-time data generated by Atos Sports Information System and data generated from live video analysis


Why?

Atos Origin

Join Key Competencies in Sports….

…. to Generate Profitable Growth

Introduced in Spain with a major broadcaster for the

Vancouver Olympic Games; Atos Origin is introducing

the service for the world market in 2011

Benefits

» Create Sport Community» Generate Buzz around a major event -> Traffic» Increase User Interaction (Social)» Build on New Media experience: make sports

more attractive for audience» Profitable Growth


Our Solution, Your Benefits

YOUR BUSINESS CHALLENGE

You need to power your media assets to be competitive in the global digital economy.

Cost-effective

What we can do for you

» We provide a fully managed

media environment, offering

processing, storage,

transaction processing,

dynamic delivery, publishing,

distribution, advertising and

analytics.

» Leadership, with greatest

scale and continuous

innovation working with

industry leaders

» We can delivery solutions

based on best in class

products -either external or in

house

» Empowering your Business

and Branding

» Scalability, Robustness and

Responsiveness

» Access to the latest Digital

Media technologies and

thinking, without the

investment burden

» Smooth and secure transition

from current models

» Productivity, easy to use

tools, turnkey capabilities

» Built on open standards

How your will benefit

Productivity

» Always have access to the

latest state of the art

technologies

» Build and deliver sustainable

models for content

monetization

» Gather the most advance

technical solutions for

delivering personalised and

attractive content

» Syndicate and distribute

content and video through

third party sites and social

networks

» Improved branding

How your will benefit

Branding / Leadership


A serious track record

Atos Origin is the official IT Partner to the Olympic

Games. We make sure every edition of the Games is

better than the last.

Our experience speaks for itself:

» Beijing - delivering the greatest ever digital sports

experience to 4 billion fans without a glitch

» All live results delivered within 0.3 seconds – with full-

access to comparative historical and archive data

“Atos Origin, our long-term partner, is the

brains behind the operation for the Olympic

Games, consistently delivering on schedule

and within budget.”Jacques Rogge, President of the International Olympic Committee.

Today people expect more content and more details about

events as they happen. Through the IT infrastructure that

Atos Origin has designed, built and operated during the

Beijing 2008 Olympic Games, the competition results have

been viewed and read by more people and on more

channels - web, mobile phone and TV – than ever before.


Next steps

» New Media in Sport is about wowing the fans

» It’s about robust and executable business models

» It’s about having the best technology partnerships in place

» Join us in the sand pit

We are ready for the starting pistol

Are you?

Bang!


Thanks...


we hope you can join us ...

Miguel-Angel Morcuende

+34 91 214 9003

+34 639 160 344

[email protected]

Atos Origin

Albarracín 25

28037 Madrid - España

www.es.atosorigin.com

NEW MEDIA IN SPORT (Mobile World Congress 2011)

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Transcript of NEW MEDIA IN SPORT (Mobile World Congress 2011)