Social Media Marketing Strategy: Final Marketing Plan Project
New Media Final Project
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Current Trends and Future
Evolution
…In New Media
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3 Up and Coming Sites to Watch:
iStumbleUponcGoogle.orgsPing
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What is
• Free social networking site• Create a profile• Username, categories, add friends
• Click • Stumbleupon takes you to a website
based on what categories you select and what your friends like as well as what you’ve liked in the past
• S or
?
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History• Founded in 2001
– Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd
• Bought by eBay in 2007 for $75 million– Garrett Camp and Geoff Smith (with some investors) bought
it back in 2009
• Has grown to over 10 million users • Exponential growth
– In May 2010, an average of 6,500 new profiles were being created each day
• 118% growth since 2009
• Has started to be used as a marketing and
political tool
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Things I’ve stumbled upon…
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What is ?
Google.org uses Google's strengths in information and technology to build products and advocate for policies
that address global challenges.
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“We hope someday [Google.org] may eclipse Google itself in terms of overall world impact
by ambitiously applying innovation and significant resources to the largest of the
world's problems.“-Larry Page
Google Founder (2004)
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History
• Early on, Google wanted to help those in need
• Have donate over $100 million to non-profit organizations and companies with breakthrough technologies
• Google.org is the philanthropic part of Google that more fully utilizes the technological and engineering aspects of it
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What is
meets
?
for .
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What does it do?
• Follow musical artists
• Like artists and songs
• Add friends• Post messages and comments to
pages
• Listen to recommended music for you based on what your friends like and artists you like
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In conclusion…
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Bibliography
• Google.org - Google Technology-Driven Philanthropy. Web. 11 Nov. 2010. <http://www.google.org/>.
• "Steve Jobs Describes ‘Ping’ Social Network as Facebook Meets Twitter for Music | Science Updates | NewJerseyNewsroom.com -- Your State. Your News." Home | NewJerseyNewsroom.com -- Your State. Your News. Web. 11 Nov. 2010. <http://www.newjerseynewsroom.com/science-updates/steve-jobs-describes-ping-social-network-as-facebook-meets-twitter-for-music>.
• "StumbleUpon Crosses 10 Million User Mark." AccuraCast News. Web. 11 Nov. 2010. <http://news.accuracast.com/internet-7471/stumbleupon-crosses-10-million-user-mark/>.