New Media Developments - Hockey Centre Bled/CCI MEDIA - Ne… · New Media Developments: A look...
Transcript of New Media Developments - Hockey Centre Bled/CCI MEDIA - Ne… · New Media Developments: A look...
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Session 4
New Media Developments:
A look into the Future from CCI MEDIA
connecting solutions Dr. Patrick Cotting
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
The Status
Have you arrived in the today‘s World?
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
THE GOOD OLD TIMES... It was so easy...
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TODAY Same Content distributed over a lot of different channels...
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Each consumer can become a media channel
Classical channels New channels
TODAY The Consumer has become a media.
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
TODAY The Shift to Consumer Generated Content...
Source: Caspar Coppetti, Advico Young & Rubicam Switzerland, 2009
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
SOURCE: Gardener January 2010, Morgan Stanley Research, April 2010
TODAY The Speed of New Technologies.
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Source: Holz Katrin, New Media and International Sports Federations: Opportunities and Challenges, AISTS Master Thesis, October 2010
Facebook and Twitter integrated
on website
Link to Facebook nothing
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OCTOBER 2010 Most International Sports Federations do not use Social Media
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Source: Holz Katrin, New Media and International Sports Federations: Opportunities and Challenges, AISTS Master Thesis, October 2010
OCTOBER 2010 Websites of the International Sports Federations often do not provide competition highlights
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
NHL 213‘000 1‘396‘839 Ice Hockey 54‘000 289‘914 I love Hockey 263‘466 EA Sports NHL 250‘648 IIHF 4‘190 29‘204 Dt. Eish.Liga (DEL) 1‘950 20‘730 IIHF World Championship Slovakia 2011 428 / 679 19‘172 (Germany 2010
got 9‘026) Swiss Ice Hockey 1‘550 6‘713
TODAY The Importance of Social Media in Ice Hockey (as of 16 March 2011).
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The Status
How Companies take advantage of Integrated New Media
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
1. Marketing challenge: a lot of people have once bought jogging shoes. However they do not use them regularly. Therefore the rate to buy new jogging shoes is very low.
2. Nike challenge: Developing new shoes that have less weight and that inspire people to run the “nike”-way.
THE EXAMPLE NIKE+.
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Collecting data and sharing it on nikeplus.com
Nike+ iPod nano Music and data
The sensor in the shoe sends the data on the iPod nano.
Nike+ SportBand
Only data The sportband gets data from the
sensor in the shoe.
nikeplus.com
HOW NIKE+ WORKS.
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Nike+ iPod touch
Music and data Data on your run can be checked during the running
experience on the iPod. Special music can be downloaded via the Nike+ community.
Check all data on nikeplus.com
nikeplus.com
HOW NIKE+ WORKS.
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
HOW NIKE+ WORKS
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
The Future
Integrated New Media 3.0
The New „Dartfish“ provided by CCI MEDIA
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Promoting
HR
Coaching Marketing
Financing
Volunteering
Advertising Budget < 10’000 USD
Assessments
Recruiting
New Sponsors
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From where you know Dartfish -> Coaching Software
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Dartfish: A World leader at your service
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• More than 100,000 users worlwide
• Vancouver 2010: 162 medals won by Dartfishers (62% of the medals)
• Official software of numerous NGBs and other Institutions
• Sports Technology of the Year 2002 (Horizon Award)
• More than 300 Universities in Human Performance
• StroMotion Emmy Award Winner 2005
• Training and certification programs
• Patents on core and unique technologies
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
How Dartfish is utilized - Education
US Tennis Association
> Content distributed efficiently across the organization
> Work done in the field benefits all parties > Inexpensive solutions to help reduce costs
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> Dartfish MediaBooks compose USTA Player Library > Provides USTA Player Development with talent identification > 11 Regional Training Centers conduct sectional and national camps
> Players are filmed and compared to top pros > Analysis is uploaded to each player’s private locker, for viewing by player, coach, parent > Provides collaboration between player, coach, and USTA National Coach > USTA documents data on players for talent ID and research
> Stroke and Strategy Library is available to public and for syndication > High performance coaches track player tendencies when scouting
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
How Dartfish is utilized - Scouting
US Skiing & Snowboarding
> Dartfish software is used by all national coaches for ‘on snow’ analysis, scouting courses, and opponents
> Dartfish.tv networks coaches, athletes, trainers, medical staff, and fans > Educational collections are available to all USSA members > Olympic athletes have their own ‘private lockers’ for personal analysis > Traveling coach uploads footage for analysis by national staff > Enables ‘more eyes’ contributing to success of athlete
> Content distributed effectively across the organization
> Efficient online collaboration solution > Work done in the field benefits all parties
> Inexpensive solutions to help reduce costs
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A. THE ORIGINAL DARTFISH APPROACH
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Workflow
CAPTURE CHART MERGE DATA UPLOAD
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Uploaded games
Multiple games can be uploaded to a
collection
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Example of Tagging panels on iPhone and iPad - you can build your own
Example of a Tagged game
B. THE LIVE TAGGING
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Markers on timeline
Markers inherited and uploaded from EasyTag appear on timeline
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Marker Thumbnails to navigate in the video
Search Box for Markers (Tags)
Marker details (tags)
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Share filtered events
Share video, video playlist, tags/markers selection!
Post on Facebook, Myspace, Twitter!
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Smart use of key words/tags
Easy Crea)on
Rewarding Viewer Experience Easy Naviga)on Content Search Content Push Content Pull
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• You decide who can watch • You decide where the content can be seen (embedded or on
dartfish.tv) • You define the look of your channel • No third party content / advertising • It’s Your content, Your process, Your brand. Your ad revenue!
USTA Channel on Dartfish.tv French Gymnastic on their own website (embedded)
C. CREATING YOUR OWN TV CHANNEL
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Access management
• Subscription role and collection properties control use
• Example: a subscriber can’t download if a collection is not downloadable
Subscriber roles Collection properties
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Content Creation Standard TV Dartfish TV
How Professional equipment for high quality production
tbd
Who Professional crew tbd
Costs Approx. $35,000 for a 3 day event
can be very low cost
Use of Content News, Highlights (Live costs substantially more)
News, Highlights + Web content for multi-use: coaching, coach and referee education, social media, fans, video replay, etc..
Life Duration of Content
15 – 30 days max or often just a few minutes in some locations
Min 6 months impact or more. Content used and re-used
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D. The Advantages versus Standard TV
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Content Creation Standard TV Dartfish TV
Images editing
Extra costs, complicated software
No extra costs, Easy to use software, Live tagging and editing
Availability of the images
Live Near Live (soon Live)
Archiving solution No archiving solution Online archiving solution with management system
Content Access Images most of the times on tape
Online access with navigation system based on tags and keywords
Business Model No cash return (except for TV rights sales to broadcasters)
Content sales and advertising possible Subscription possible
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D. The Advantages versus Standard TV
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Exchange
Selective Distribution
Remote Coaching
Diffusion
Revenue Generation
New Dartfish: A versatile platform to cover various needs
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Wrapping-UP
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
• Easy creation of massive valuable video content • Video casting vs. Broadcasting
• Manage your video archives
• Share videos, communicate and make business
• Increase your visibility and increase marketing revenue opportunities
• Distribute videos to specific audiences for specific uses: • public / fans, • athletes • clubs • coaches education • referees education • Management purposes , etc..
• Sell your services and video content.
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What New Dartfish can deliver
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© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Old New
One channel
One objective possible to reach with online solutions
Communication
THE FUTURE Summarizing the Shift
Multiple channels
Couple of objectives possible to reach
Relationship and Business
© IIHF 2010 | Proprietary and confidential Dr. Patrick Cotting, [email protected] connecting solutions
Contacts
Dr. Patrick Cotting
CCI MEDIA
Official Licensing and Operating Partner of Dartfish
Zurich / Fribourg / Madrid
[email protected] / +41 79 637 04 19
www.cci-cotting.com www.cci-media.com