New media and You
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Emerging Media and YouLisa Du Bois Low
Assoc. Director, Digital Communications & Emerging Media
Texas Tech University
@ldlow#awclbb
FIRST OF ALLIt’s not rocket science.
@ldlow#awclbb
TOOLSEmerging media is just a set of tools.
@ldlow#awclbb
Emerging Media For You
TwitterNetworking, breaking news, knowledge base/resources
LinkedInExchange expertise, increase your visibility, special interest groups
EvernoteAccess to-do lists and other resources from anywhere
HAROBe a source
Educational ResourcesWebinars, podcasts, enewsletters
GoogleGo on, you know you want to…
Emerging Media For Fun
Geo-based: Yelp, Foursquare &
Foodspotting Virtual tips, discounts and
recommendations
QR Code Reader: Scanlife, MobileTag,
Microsoft Tag
Emerging Media For Fun
Facebook: Keep up with your friends,
favorite brands and news outlets
… and stalk your kids
@ldlow#awclbb
Emerging Media & You: Dress To ImpressLinkedIn
Formal
All professional, all the time. Your virtual resume.
Business Casual
Know your friends: it’s a company picnic and neighborhood block party rolled into one.
Business Cocktail
Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
Communicators, Consider Twitter
"The dialogue around Super Bowl ads has changed--it literally used to
happen at the water cooler, now, the minute an amazing ad hits, the
Twitter world goes crazy.Tor Myhren
Chief Creative Officer of Grey New York
Tweet: 140 characters or less
@: Sends a tweet directly to another twitter user (public)
DM: Sends a tweet directly to another twitter user (private)
RT: Retweet someone's tweet
Hashtags: The # symbol is used to mark keywords or topics
Find interesting Tweets Connect with like-minded
Tweeple Virtually attend conferences
and events without leaving your office
#AWCAUSTIN
@ldlow#awclbb
The dreaded back channel … speakers, KNOW THY AUDIENCE!
Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention
I think I’m about to have a seizure
Someone turn up the contrast
Ugly slide and I can’t hear u
Too much background music
Why is this guy here?
OH: it’s always relevant when you use popular hip hop songs from 5 years ago
Communicators, Beware of Twitter
Emerging Media For Your BusinessCan you hear me now?
Facebook Twitter LinkedIn YouTube Blogs Google Wikipedia
TwitterListen
LinkedInExchange expertise, increase your visibility, special interest groups
YouTubeFlip for videoWikipediaGoogleSet Google Alerts
You Are No Longer in Control
What your customers say about your brand BECOMES your brand.
Keeping tabs on buzz about your brand is vital. Even if your company isn’t involved directly in social media, your customers most definitely are, and their conversations can end up being a big story.
Gap Logo
Dominoes Pizza
GroupOn
Mike Leach
You Are No Longer in Control
Customers can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.
Step 1: Acceptance
Step 2: Assemble your toolbox
Step 3: Set your keywords
Step 4: Start listening
Step 5: Have a plan
Tweetdeck
Addictomatic
Booshaka
Google Alerts
What if this was your client?
“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”
@ldlow#awclbb
Make the Leap
Keep it simple, one tool at a time.
Don’t be afraid to experiment. If you fail, try again.
Don’t give up even if results aren’t what you expected.
Form a support network!
@ldlow#awclbb
QUESTIONS?
Source Material
http://www.emarketer.com/Article.aspx?R=1008220
http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/
http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter
http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/