New media and Marketing - Clay Schossow (4.20.10)
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Transcript of New media and Marketing - Clay Schossow (4.20.10)
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CLAY SCHOSSOWFOUNDER & PARTNER,
NEW MEDIA CAMPAIGNS
New Media and Marketing
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Me
UNC J-School 2008
New Media Campaigns 8 Employees
400+ Clients
Partner w/ ad agencies
Cisco, Saranac, UNC System, Gannett, RMHNC, Politics
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General Theories
Longtail Theory
Medium of Media
Search Engine Optimization
Inbound Marketing
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Driving Traffic
Social Media
Organic Rankings and Blogging
Building an Audience
Paid Ads
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Social Media for Traffic
Authentic
Engagement
Takes a long time
Zappos, Squarespace,
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Different Social Media
Facebook 400M Users Top 5 Search Engine Brands are embracing
Twitter 105M Users 60M Tweets per day Third-Party Apps
YouTube, Flickr, LinkedIn (MySpace, not so much)
All are becoming more & more corporate
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Organic Rankings and Blogging
Links are the currency of the web
Longtail of results
Talk about industry-wide vs. brand-specific
Create different types of content
NMC, HubSpot
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Building an Audience
Strategies work in tandem to build sustained audience
RSS, Email Campaigns (original social network), Authority/Influencer
Achieved through sustained campaigns vs. quick hits
Mint.com, 37Signals
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Paid Ads
PPC vs. CPM
Google Ads
Facebook Ads
Sponsored Content
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Contributing Factors to Successful Ads
Relevance
Location-Based
Social Advocacy (2x)
Calls to Action
Landing Pages
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On the Horizon
Mobile
Location
Social Graph
Content Curation
Circling Back to Importance of Content
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What You Should Be Doing
Creating Content (blog, tweet, etc.)
Experimenting ($20 FB campaign)
Reading (Google Reader)
Networking
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Thanks!
Clay Schossow http://newmediacampaigns.com http://clayschossow.com Twitter: @newmediaclay [email protected]