Bishop Printshop, Inc. Sale Starts 6/3/21 Sale Ends 6/27 ...
New Marketing starts with people and ends with customers
Transcript of New Marketing starts with people and ends with customers
New Marketing starts with
people endS with
customers&
ONTHEGRID@onthegridagency
We Grow Companies
before you start marketing get out and talk to people
because marketing has changed
there’s so much competition for people’s attention
businesses are struggling to be heard
people have more choice than ever before...
they’ve learned to block the noise
if you’re only pushing your product...
your business is easy to ignore.
but when you sell a problem...
you will connectand break through!
isn’t that customer research?
customer research is too slow and too expensive so they don’t bother
Many people believe...
have made it an invaluable part of the product development cycle
Yet startups...
efficient ways to get customer input
Startups have found...
Resourceful finding participants
1
condense prep time and interviews
2
focus on “why?” questions
3
optimize the processing time4
Their methods are not a secret!
don’t tell anyone, but...
you can do your own customer interviews
google venturesThe GV research sprint
A 4-day process for answering important startup questions
zachary cohnPopular Slideshare
18 tips and tricks for conducting a killer customer
interview
justin wilcoxInfluencial blogger
How to interview your customers
ONTHEGRID@onthegridagency
follow us!