New Market

OFFERINGS

Old products can be modified and re-launched

New products require innovation

Innovation is about creating choices that others fail to do !!

Cross functional teams are efficient in providing innovating ideas

These ideas are filtered through

stage -gate systems

Newly launched product must be

superior and unique to the market

Launches fail,often miserably

Initial failureis not alwaysthe end.

Apple is the best example when it come to new offerings

Since its launch Apple, has

dominated the market with Constant launches

Apple invests intensively in R&D which amounts toaround 2 billion

Focus on what people like and ignore what they don’t care for -Steve Jobs

Launched in 2001 ,

Apple’s iPod revolutionized how we listen music

In 2007,

iPhone proved to be the most successful launch In Apple’s history

Apple decreased prices and added features in iPhone

Apple combines enhanced push and pull effect for its sales

Apple takes

creating and

product launching very seriously

New offerings can be in terms of modified features

Innovation pays off in the end

New products must superior for their success

Failure for one maybe success at another product

THANK YOU FOR THOSE 5 MINUTES

AMIT RATHOD