My New Leaf

“It’s YOUR Time”

All to familiar..

Treatment Gap In 2012, an estimated 23.1 million Americans (8.9 percent) needed treatment for a problem related to drugs or alcohol.

Only about 2.5 million people (1 percent) received treatment at a specialty facility!

National Survey on Drug Use and Health (NSDUH)

Mission Provide an evidence-based, cloud/mobile application that encourages self-motivation

in recovery

Mission Objective #1

Motivationally Based Reinforcement

Identify and validate the individual motivations for sustaining the recovery

process by putting control in the hands of the user

Mission Objective #2

Interactive feedback loops based on a user-specific

gaming model that rewards progress and validates successes.

Mission Objective #3

Reward Behavior “Take Note Of Brains Wired For Rewards”

The MarketThree-quarters (75%) of teens and

93% of adults ages 18-29 now have a cell phone.

Free Apps Dominate the Market

The Revenue StreamGeolocation-Based Advertising

Advertising Market: • Substance abuse clinics and agencies

• Private practitioners• Academic Publishers

ImportanceThe “New Leaf”

MetaphorThe New Leaf App is a

vehicle to assist in charting a remedial course of action

by taking personal responsibility for change.

Affordable, web-based access allows for personal recovery efforts without having to extend the user’s

support circle or join any treatment programs* (until and if they are ready)

Personal Platform for Change

THE SEED- the germination of an attempt to make personal change.

THE BUD - the emergence of resolve and acceptance

THE LEAF - the full expression of one’s potential as a substance free individual

THE TREE - one leaf among many as a functioning and responsible person in society

THE TEAM

Developed the concept with my fellow MIS classmateAll application development to be handled by us

Business processes (marketing, sales, etc) to be handled internally.

All graphic work/web design will be handled by an IUP student graphic designer.

Content to rely heavily on "best practices” for validation.Dennis Daley, PhD. , Principle Investigator for NIDA Appalachian Node

Dr. Michael Flaherty, Founder of IRETA Peter Luongo, PH.D. - CEO,IRETA

Armstrong, Indiana, Clarion, Drug and Alcohol Commission

Looking to the horizon... Complete alpha development → Fall 2014

Find local industry partners/investors Accommodate any disruptive technology

Open offices at the IUP Robert Shaw Facility Participation in Carnegie Mellon “Shark Tank” Competition

Participation in 2015 Statewide PASSHE Business Plan Competition

Required Capital

As full-time students, our startup costs for first year of operation would be minimal and product development will

based on sweat equity.

Server/Technology/Data costs → $1000Marketing and branding campaign → $500

Legal fees → $500

“An under-capitalized business may be one that cannot afford current operational expenses due to a lack of capital, which can trigger

bankruptcy, may be one that is over-exposed to risk, or may be one that is financially sound but does not have the funds required to expand to meet

market demand.”

2014 First Place Awards

$750 Cash Prize Start-Up Money

Six Months Free Facilities at the Indiana County

Small Business Incubator Value - $3000