New Kitchen, New Look: Promoting Fruits and Vegetables · • Addressing perceived disadvantages of...
Transcript of New Kitchen, New Look: Promoting Fruits and Vegetables · • Addressing perceived disadvantages of...
New Kitchen, New Look: Promoting Fruits and
Vegetables March 1st 2013
Click to edit Master /tle style The Del Monte Kitchens™
Del Monte® has a vibrant brand re-launch:
• New Advertising
• New Packaging
• Strong Messaging Around Tasty Nutrition & Quality
• Exciting Program Engagement – in-store, social, web, etc.
• New Recipe Center of Excellence: – Great Team - Director of Marketing for Health + Wellness, Nutrition, Shopper
Marketing and Consultants with product innovation, promotion, marketing and recipe development expertise.
– Our Mission - To be the innovative strategic partner who provides Meal Solution Content and consumer-driven culinary expertise to satisfy our targets’ constant hunger for “What to cook/serve”.
• Content is delicious, wholesome, appealing, relevant and reliable • Expertise is provided from planning through execution
NEW! A Recipe Center of Excellence
Click to edit Master /tle style The Del Monte Kitchens™
What’s Important About Our Work?
• See, taste and believe the quality, taste and nutrition messages • Addressing perceived disadvantages of canned fruits and vegetables through on-
strategy, on-trend recipe development and food photography
• Considering best-uses and limitations of products
• Scratch-quality meal solutions, with a shorter time-to-table than all-fresh
• Strategic, easy and exciting ways to eat more fruits and vegetables • Consumer-Driven Recipe Strategies
• Nutrition Guidelines, including All Forms and MyPlate
• Variety of Usage Ideas: Recipes, Just Add One/Add Some Garden, meal assembly tips, toppings, easy variations, serving suggestions, copy points
• Encourage usage and consumption of fruits and vegetables with Del Monte product loaded in consumer’s pantries
Click to edit Master /tle style See, Taste and Believe – Good Food!
Click to edit Master /tle style The Del Monte Kitchens™ – For You
Contact us for: • Range of Meal Solution Content
• Enticing Images
• Useful Copy Points
• Efficient, customizable meal solution program support – Web, social, partnerships, demos, print and more – We can connect you and your buyers with the right sales
resource to discuss opportunities
Click to edit Master /tle style New Campaign
Click to edit Master /tle style Executive Committees Partner in Promotion
• Canned Food Alliance and Can Manufacturers Institute – executive committee members for CFA – partnering across canned food categories, – encouraging whole industry including steel manufacturers
to debunk category myths, investing in peer-reviewed research and articles.
• USDA National Strategic Partnership – When industry (mfr and retailers), government and NGOs
partner effectively we achieve far more public policy goals than separately
– 2.6 billion mentions of 1/2 plate of F/V for MyPlate launch
• Role Model for Produce for Better Health – All Forms Messaging Promotion
Click to edit Master /tle style Resources Online for Supermarket RDs
Click to edit Master /tle style Resources and Thanks!!!
• Visit www.delmonte.com for recipes • Visit www.rethinkyourplate.com for teaching materials • CMI Cans Get You Cooking Campaign:
– http://www.cancentral.com/partners/index.html • Produce for Better Health Foundation
– http://www.pbhfoundation.org/pri_sec/retail/mar_tools/ • Canned Food Alliance – Research and Teaching materials
– http://www.mealtime.org/ • USDA National Strategic Partner Information
– http://www.choosemyplate.gov/partnering-program/national-partners/become-partner.html
• Contact Sarah for any Del Monte Foods questions or needs: – [email protected]