February  2011

February  27,  2011

June 29, 2012

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In early 2011, veteran publicist Robin Dolch launched Hundred Stories PR, the first boutique real estate publicity firm to arrive in New York in more than a decade. Taking both a personal and professional leap, Dolch left her job as senior vice president at the

renowned pubic relations outfit Rubenstein Associates to build a company commensurate with the dynamism of New York’s housing market.

From the very beginning, Dolch’s mission for Hundred Stories was to LPEXH�DOO�RI�WKH�FRPSDQ\¶V�VHUYLFHV�Ħ�UHDO�HVWDWH�SXEOLFLW\��FRPPXQLFDWLRQ�VWUDWHJLHV�DQG�ORFDO�DQG�JOREDO�SUHVV�SODWIRUPV�Ħ�ZLWK�WUXH�VWRU\WHOOLQJ��As a native New Yorker, growing up amid some of the most beautiful architecture in the world, she believes that every building has a hundred stories and a thousand fascinating details worthy of a compelling narrative.

In the short time since the company’s founding, Hundred Stories has DFTXLUHG�DQ�LPSUHVVLYH�FOLHQW�EDVH�WKDW�LQFOXGHV�QDWLRQDO�DQG�PXOWLĥQDWLRQDO�FRUSRUDWLRQV�Ī$IULFD�,VUDHO�86$��5HODWHG��)RUHVW�&LW\�5DWQHU�&RPSDQLHV��&KULVWLH¶V�,QWHUQDWLRQDO�5HDO�(VWDWHī��SXEOLFDOO\�WUDGHG�5(,7V�Ī)HGHUDO�5HDOW\��/LJKWVWRQH�*URXSī�DQG�WKH�PRVW�VRXJKWĥDIWHU�UHVLGHQWLDO�SURMHFWV�LQ�0DQKDWWDQ¶V�WUHQGLHVW�QHLJKERUKRRGV�Ī���3LQH�7KH�&ROOHFWLRQ��$]XUH��2QH�0XVHXP�0LOH�DQG�&DUULDJH�+RXVHī��+XQGUHG�6WRULHV�UHSUHVHQWV�WKH�&LW\¶V�WRS�EURNHU�VXFK�DV�'RXJODV�+HGGLQJV�+HGGLQJV�3URSHUW\�*URXS��7RP�3RVWLOLR��IRXQGLQJ�PHPEHU�RI�&RUH�DQG�WKH�)UHGULN�(NOXQG�-RKQ�*RPHV�*URXS�RI�3UXGHQWLDO�'RXJODV�(OOLPDQ��&XUUHQWO\�RQH�RI�WKH�IDVWHVW�growing public relations firms in New York, Hundred Stories has even extended its reach into the Miami market.

In building a successful real estate public relations company during a time when the jobs and housing markets had largely stalled, Dolch has proven KHUVHOI�WR�EH�RQH�RI�WKH�WRS�ZRPHQ�LQ�1HZ�<RUN�&LW\¶V�FRPSHWLWLYH�UHDO�estate industry. And by mentoring young public relations professionals, especially young women, Dolch is passing on this entrepreneurial spirit and drive.

Robin Dolch

!e hallmark of Hundred Stories is in the name itself – we’re committed to telling the client’s story, in the right way, to the right audience.

December  2011  

October  28,  2011

92 | AVENUE MAGAZINE · OCTOBER 2011

INFLUENTIAL WOMEN

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robindolch,hundred stories prPresident

HUNDRED STORIES PR215 East 68th Street ! Suite 20 ZZ !New York, NY 10065 ! 212.570.2700 !www.hundredstoriespr.com

What do you consider your greatest professionalaccomplishment?Founding my own firm, without a doubt. My goal from thevery beginning was to build a different kind of companyand I like to think that Hundred Stories PR is unique in the field—not just in terms of execution, but also in theoverall approach and creativity we bring to each client.What makes public relations a great career for women?Not to over-generalize, but men often have laser focusand women take into view the big picture. Maybe it’sevolutionary, because women were responsible for surveying the field and protecting the fold, though I’m notsure what a biologist would have to say about that.There’s so much in this profession to consider and weigh,and I think sometimes it rewards a woman’s eye and awoman’s more encompassing take on her environment.Plus, most of the buildings have elevators, which are greatif you wear heels.How are you a leader and model for other women inyour field?I think it’s a combination of risk-taking and the confidencethat comes with experience. Operating a small businessis one of the most challenging professional leaps a person can take. So you’d think it would require daring,and it does. But clients put their reputations in our hands, and that calls for a sober-minded, responsibletemperament. I’m required to tap into two almost opposite traits. I can personally say being the reliable person comes much more naturally to me.

But I took the leap, plug away at it every day and haveseen my business grow impressively. To the extent that Ican continue to strike this balance, I can be consideredinfluential or a leader. That said, if my kids go to nurseryschool with their pants on backwards, feel free to call myoverall leadership into serious question.What distinguishes you from others in your field?My experience as a reporter, and as an inquisitive person.I ask my clients questions that I think others would overlookand I’m interested in unearthing a good story. I call this“mining for gold.” Only after I learn the story of my client or their building or the property—and it’s not alwaysobvious—can I begin to formulate a strategy.What is your dream project? A luxury hotel that puts me up for the night whenever Ihave to work a late event. Or maybe an old film noir starwho tips in original movie posters. Farley Granger coulduse some publicity, I think. Of course if Jeanne Gang, winner of this year’s MacArthur genus grant, ventured into New York, I’d be first in line. Innovative projects—Chicago’s Eco-Bridge, the Singapore Flyer and Dubai’sHydropolis Underwater Hotel and Resort—are also high onmy list. Is it time to stop dreaming now?

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