New Jersey and Prominent Properties Sotheby's International Realty... Perfect Together

7/29/2019 New Jersey and Prominent Properties Sotheby's International Realty... Perfect Together

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New Jersey and

Perfect Together

Marketing New Jersey Real Estate at the Highest Level SM

Learn How aNew Jersey BrokerIs Elevating

New Jerseys ImageAnd Its Home Values


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Cape May

A GREAT REAL ESTATE

COMPANY IS EASY TO FIND

Alpine Office1022 Closter Dock RoadAlpine, NJ 07620

Phone: (201) 768-9300

Hoboken Office321 Washington StreetHoboken, NJ 07030

Phone: (201) 680-7270

Tenafly Office90 County RoadTenafly, NJ 07670Phone: (201) 568-5668

Fort Lee Office1608 Lemoine AvenueFort Lee, NJ 07024Phone: (201) 585-8080

Montclair Office87 Park StreetMontclair, NJ 07042Phone: (973) 783-6900

Westfield Office200 North Avenue East

Westfield, NJ 07090Phone: (908) 654-6666

Franklin Lakes Office804 Franklin AvenueFranklin Lakes, NJ 07417Phone: (201) 848-4002

Hillsdale Office137 BroadwayHillsdale, NJ 07642Phone: (201) 664-9550

Ridgewood Office55 N. Maple AvenueRidgewood, NJ 07450Phone: (201) 639-5555

Saddle River Office152 West Saddle River RoadSaddle River, NJ 07458Phone: (201) 825-3600

prominentproperties.com

Ocean CityMargate City

Brigantine

Harvey Cedars

Seaside P

Manasqu

Spring Lake

Rum

Princeton

Westfield

Hoboken

Fort

Tena

Englewood

Alp

Saddle Riv

Hillsdale

Ridgewood

Franklin Lakes

Short Hills

Montclair

Man

Move Your Company to New Jerseyand Join The Statue of Liberty and

Other Iconic Brand Names.Here is a Small Sampling:

A&P

ADP

Avis BudgetGroup

Becton Dickinson

Bed Bath &Beyond

BMW

Campbell Soup

The Children'sPlace

Chubb

Hertz GlobalHoldings

Honeywell

Johnson &Johnson

Mercedes Benz

Merck

NFL Jets

NFL Giants

Panasonic

The New JerseyDevils

PrudentialFinancial

PSEG

Quest Diagnostics

Sanofi-Aventis

Trane Trump

Entertainment

The Star Ledger

North JerseyMedia Group

Asbury Park

SOTHEBY'S INTERNATIONAL REALTY

NEW JERSEY LOCATIONS

Normandy BeachLavallettePoint PleasantBeachBay HeadSeaside ParkOcean CityHarvey CedarsShort Hills

PrincetonBelle MeadCranburyHopewellHolmdelMiddletownRumsonShrewsburyHighlands

Basking RidgeAlpineSaddle RiverTenaflyFranklin LakesFort LeeHobokenRidgewoodMontclair

HillsdaleMargate CityManasquanBelmarSpring LakeSea GirtBrigantineCape MayWestfield

For Information on Moving YourBusiness to New Jersey Call The

New Jersey Economic DevelopmentAuthority: (973) 648-4130

E-mail: [email protected] Oppler,COO & Co-Owner

Randy Ketive,CEO & Co-Owner

Allan Dalton,Director of CompanyCoaching

Short Hills Office555 Millburn AvenueShort Hills, NJ 07078

Phone: (973) 376-8188
mailto:[email protected]:[email protected]


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hats in a name?... Thisquestion not only capturedthe imagination of theiconic poet and playwrightWilliam Shakespeare but is

also an intriguing concept to lesser knownCharles Oppler, the co-founder and COOof Prominent Properties Sotheby'sInternational Realty. But their views onthe value of a name are as different astheir times. While the Bard of Avonfamously asserted; "That which we call aRose by any other name would smell assweet", to the respectful contrary Opplerbelieves that names, particularly brandnames, can actually alter not only theperceived value of a rose - but an entiregarden and in his case, the "Garden State".

Oppler's vigilance regarding the cause andeffect of brand names explains why he andpartner Randy Lyn Ketive are convincedtheir brand names, Prominent Propertiesand Sotheby's International Realty,represent the two most consumer centricbrands in all of real estate. This charis-

matic New Jersey broker is up in armsover what he considers to be the harshand unfair treatment of the brand nameNew Jersey. For Oppler, the New Jerseybrand is mismanaged at best, and at worstis under attack. He cautions; "It is not onlyproducts, businesses, towns, teams, themeparks and universities that are affected bytheir brands. States are too. And New

Jersey is certainly no exception.

Any "Brandologist" will agree that themanner in which any brand is manageddirectly influences the underlying value ofeverything it is associated with. HadShakespeare been able to measure, if not"measure for measure", some of today'stop brands, he'd be shocked to discoverthe immense value brand names carry.The brand value for firms such as Google,Disney and Coca-Cola - Fortune 200Companies - eclipses the entire value ofthe remaining assets of these companies.Shakespeare's observation that "All of lifeis a stage" has morphed into "image (andtherefore brand) is everything". Image and

"Brand Connectivity" are so compelling totoday's consumers that reportedly overninety percent of all purchasing decisionsare brand based and real estate is noexception.

Oppler is specifically concerned that the"New Jersey brand" is languishing and thatnot enough attention is being devoted toeffectively enlightening the world to thepositive wonders of New Jersey. New

Jersey and its brand regularly battleConnecticut and New York for the heartsof transferring companies and homebuyers. The Garden State has moreperception problems to overcome than itsvenerated competitors. While New Jersey

jokes, regarding its allure, are anything butfunny, the concept of Connecticut elicitsvastly different images and emotions. NewYork's brand, or for that matter its name,isn't phonetically mangled, mismanaged ormarginalized the way "New Joisey" is. TheGarden State is therefore hamstrung in its

W

Prominent Properties Sothebys International Realty 3

New Jersey andNew Jersey and

PerfectPerfect

ARE THE ATTACKS ON THENEW JERSEY BRAND

HURTING OUR HOME VALUES?

Charles OpplerOn The RealNew Jersey

Standing inNew Jersey

Waters


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competition with its neighboring states. Oppler wonders whetherthe brand name of any other original American colony is ascontemporaneously disrespected as competitor states havemanaged to do to ours.

Oppler, a past President of the New Jersey Association ofRealtors, is renowned for placing his state at the forefront, andis, unsurprisingly, leading the battle to spread positive news about

New Jersey. In his opinion, business and civic leaders, especiallywithin real estate companies - need, not only to highlight NewJersey's countless attributes and amenities but also need torespond to the "slings and arrows" hurled at his state by competingbusiness and civic forces. A lifelong New Jersey resident, he isforever mindful of the irrefutable nexus between the perception ofNew Jersey and its home values. His mission is not only to "MarketNew Jersey Real Estate at The Highest Level", but to promote thestate itself. His goal is to publicize all the state has to offer from itsastounding natural beauty to the supreme lifestyles it offers whathe refers to as "The Real New Jersey".

Hearing Oppler speak so passionately about the untold "NewJersey" and its relationship to home values made me want to learn

more, especially about why he would be willing to confront Snooki,The Sopranos and a national registry of New Jersey Jokes.

BP Charlie, as a long standing New Jersey resident I have heardthe state being disrespected, especially when I travel. Of course Iknow differently but why fight it? Haven't you by now developedantibodies - so to speak - to the New Jersey jokes and moved onabout your business.

CO Becky, those antibodies haven't immunized me to theongoing festival of New Jersey bashing or belittling TV shows andmedia portrayals that have risen to totally unacceptable levels. Infact, denigrating New Jersey has gone viral and the damagingstereotypes are feeding on each other. They're actually competing

with one another to the detriment of all our citizens. From a realestate perspective, what's truly disturbing is that none of theseshows are going to compel corporations, individuals, or families toconclude "Honey, did you see the Soprano's or New Jersey ShoreTV Shows Gee, I wish we could live and work there. Thesenegative, insidious, carefully crafted renderings of our state and itspeople, adversely impact our home values because all value issubordinate to supply and demand."

BP Tell me more about your concern.

CO Well, as you know, all pricing is governed by the laws ofsupply and demand. If a hundred people are competing for a single

home the price goes up conversely if a hundred homes areavailable and there's only one buyer, ALL homes come down invalue. These are extreme examples, but when people aredissuaded from moving to or staying in New Jersey, it materiallyhurts demand and thus price. Let's not forget that, just as countriesand businesses compete in the global village for consumers andbrand loyalty, so do states. This is a very important market dynam-ic for all New Jersey homeowners and investors but especially forus in real estate.

We routinely compete with Connecticut and New York forhomebuyers and to our disadvantage they're not offered up assacrificial, stereotypical lambs by the entertainment and mediaindustries the way New Jersey is. The brand name "Connecticut"isn't targeted with slurs or jokes the way our beloved "GardenState" is. That's a problem for the New Jersey Brand. In order tocountervail such unwelcomed portrayals we need to develop moreeffective marketing, media, social media, educational and PRcampaigns to promote an accurate portrayal of the esteemedcommunities that make up this unparalleled state. In fact the singlemost common observation from anyone who ever visits NewJersey and ventures from the turnpike and into our communities isalmost word for word the following, "This is not what I wasexpecting, I never knew New Jersey was so beautiful."

BP How much does this kidding and stereotyping - whether it'sinnocent or malicious - impact our state's overall economy and particularly our local real estate markets?

CO Substantially Becky. My partner Randy came across researchthat estimates each home built and purchased triggersapproximately eighty jobs Therefore anytime a homebuyerchooses Fairfield County over Bergen, Essex, Hudson, Middlesex,Morris, Passaic, Union and so on, our home sellers and overalleconomy suffers. Any brand manager knows the perception ofwhat the brand represents largely influences lifestyle, andsubsequently buying decisions. The statement that "a Brand is aPromise" attained Gregorian chant like levels of repetition in the

world of marketing. So we have to be mindful of what the "NewJersey" brand promises. Again, when buyers or businesses believethat the brand names Connecticut, Manhattan, New York, Fairfield,The Hamptons, Greenwich, and such are more congruent withtheir self-image and expectations our homeowners and economysuffer. We, in New Jersey real estate, need to shift our marketingmessages away from constantly promoting ourselves as #1 andinstead focus on how our state is #1. We need to compel morehomebuyers, specifically those predisposed towards Fairfield orWestchester Counties or Long Island and Manhattan to chooseNew Jersey instead.

Many of our preeminent Northern New Jersey communities, forexample, provide supreme lifestyles and offer by far, one of themost highly coveted and valuable amenities in the Tri-State areaconvenience to Manhattan. But too many of our communities areunder marketed, so their luster isn't apparent in the greatermarketplace.

"This is not what I was expecting,I never knew New Jersey

was so beautiful."

4 Prominent Properties Sothebys International Realty


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As a state we've been too complacent -instead of New Jerseans defining our state,outside market forces with their owninterests, have defined New Jersey. I havealways believed you shouldn't leave it toothers to tell your story.

BP Yet Charlie your sales prices are notonly the envy of New Jersey's Real EstateIndustry but are also much higher than

national averages. So how can this falseperception of New Jersey be suppressingyour home prices?

CO Becky, while I am pleased that our

company's mantra "Marketing NewJersey Real Estate at The Highest Level" isvalidated by our exceptional results, I amnot sufficiently satisfied. We're expectedto be the company of choice from themiddle to the high end of the marketThat's a given, and it's why Realogy, aworld leader in brand management and aglobal provider of real estate andrelocation services - I mean who knowsmore about real estate than Realogy? -wanted to introduce The Sotheby's Inter-

national Realtybrand into its overall realestate portfolio along with Coldwell Bank-

er, Century 21, ERA, Better Homes &Gardens and The Corcoran Group.Realogy made this decision because

Sotheby's International Realty enablesthem to properly and uniquely serve, notonly the higher quality real estate marketsin New Jersey, but sophisticated marketsthroughout the world.

One of the many reasons why ProminentProperties Sotheby's International Realty iscommitted to "Marketing New Jersey RealEstate at The Highest Level" is that our

lifestyles objectively should be recognizedas the absolute finest in the world. Ourmarketplaces should be commandingprices commensurate with the amenitiesand lifestyles New Jersey offers, yetsubjectively, the comparative perception oflife in New Jersey, perpetuated by themedia and urban myth suppresses ourvalues.BP So when I tell colleagues I live in

New Jersey and they respond with; "WhatExit?" that impacts our home owners andour economy?

CO Becky, let me explain it this way;there is a premium for housing thatprovides executive lifestyles and covetedconvenience for Manhattan commuters.We have a plethora of communities withinminutes to an hour of Manhattan. Theyoffer exquisite countryside beauty orexceptional small town and villageambiance. Their cultural resources andextraordinary educational systems are

second to none. They're lifestyle-richcommunities with unparalleled advantagesthat could emancipate executives from adaily 2-4 hour commute to the city. MostNew Jerseans' commute to Manhattantakes between 7 and 40 minutes - from a20 minute drive over the GeorgeWashington Bridge, an efficient train rideor a spectacular ferry ride - they're begin-ning their work day while their Long Islandand Connecticut counterparts are fightingtraffic or stuck on crowded trains still mul-tiple stops from their destination. But be-cause our treasured lifestyles have to over-

come a maligned brand, it's all still a secretto many.

BP Can you provide me with somespecifics? People are certainly concernedabout home values.

CO Well, a property in Alpine shouldbe competitive with a similar home inGreenwich on comparable acreage, similarsquare footage, and construction value.Homes in incomparable Manhattancommuter towns like Alpine, Englewood,Montclair, Ridgewood, and so on that sell

for two to five million frequently commandtwice that amount in Darien or Rye orparts of Long Island. We have spectacularNew Jersey lifestyles right here along ourfabled Gold Coast in Fort Lee, Edgewater,Hoboken and many others which provide,other than Manhattan itself, the greatestManhattan-connected lifestyle possible. Ihave nothing but respect for Connecticutand New York, they're great states but soare we and we're closer to Manhattan.

I don't think any great city in the world can

boast a location as special for commuters -business people, families taking day trips,or people who appreciate the arts, com-merce, entertainment and culture thatManhattan provides. Compare us to Paris,London, Rome or Hong Kong - we enjoyconvenience, luxury amenities and beautythat are earmarks of the New Jersey-Manhattan lifestyle. The Hudson River,Manhattan skyline, the majestic Palisadesand our ferries that connect New Jerseyand New York are attractions that drawhundreds of thousands of tourists yearafter year, yet these are a regular part of

many New Jerseans daily commute. In factvisitors from all over the world takepictures from our New Jersey commuterboats just for the joy of it. Becky, can youimagine anyone driving or taking the trainfrom Connecticut or Westchester toManhattan for the joy of the commutealone? All of Northern New Jersey isuniquely convenient to Manhattan. Themore this fact becomes known throughoutthe relocation world, the more NewJersey becomes, not only the best choice,but perhaps the only logical one for thosewho work in and enjoy Manhattan but

also want an abundant lifestyle outside thecity. When you take all this into account,why shouldn't a house in Alpine sell for asmuch as one in Greenwich?

BPCharlie, can you share some firsthandexperiences regarding the perception ofNew Jersey in the relocation industry?

CO Becky, as past President of The

New Jersey Association of REALTORSand a former National Association of

"The inimitable real estate

brand Sotheby's International

Realtyhas elevated the

expectations and results for

both our valued clients and

our associates. This is precisely

why Charlie and I made the

sound and strategic decision to

bring the brand, its Real Estate

Systems, Marketing, and

Technology into our New Jersey

Markets. We truly have found

that New Jersey and Sotheby's

International Realtydo work

perfect together:'

Randy Lyn Ketive, CEO & Co-Owner


The Sotheby's International Realty

brand is illustrious for honoring the

distinctiveness for all that it

showcases. The high degree of

respect which the Sotheby's auction

house demonstrates for fine art and

individual expression was the very

impetus which led to our companycreating the Prominent Properties

Sotheby's International Realty

Customized Home Marketing

System... In order to market Real

Estate at the highest level the

process must be a customized one

for each lifestyle we showcase.

Randy Lyn Ketive, CEO & Co-Owner


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REALTORS liaison to the industry's larger companies I regularlytravel to real estate and relocation conferences throughoutAmerica and beyond. I constantly encounter good natured kiddingfrom my relocation colleagues, from around the world, regardingour state

BP And what is the problem with good natured kidding?

CO The problem is that the "good-natured kidding" is invariablynegative and demeaning to the reputation of New Jersey. I hearother brokers being kidded about their weight, weather, or their

golf game, but for me it's always focused on New Jersey. It's as ifthey got handed a script: "Charlie, so how's New Joisey?". This"Brand Bashing Syndrome" is particularly problematic as many ofthese executives run relocation divisions and presumably cannotbe counted on to encourage their transferees to consider all thatNew Jersey has to offer in comparison with Connecticut andNew York. That's a real problem. These relocation directorshaven't lived in New Jersey and don't know the state intimatelybut are familiar with the brand. I use the word syndrome becauseI believe certain forces, entertainment and media companies, andthe cities and states which compete against New Jersey strategi-cally exploit the fact that most visitors only see a very limited andunmistakably gritty part of New Jersey as they pass through amere sliver of the state along interstate 95. This one industrial

area, which perhaps represents 1% of the state, is what 99% ofpassersby see. Actually, our less than seductive industrial area hascontributed heroically to the energy needs of our country, forwhich it should be revered, and not ridiculed. This myopic view ofthe state has been sensationalized by the media who focus on ourvery few negatives at the expense of our monumental positives. Itis unfair; virtually all states have their industrial and less thanappealing areas, but their blemishes aren't allowed to define them.

BP Charlie, I have heard that you wax poetic about New Jersey

when you attend relocation conferences unfortunately thebenefits of this approach are limited. What are you doing as acompany leader to illuminate the many natural wonders, thestunning communities and the lifestyles the state provides?

CO Becky, even though we market a significant number ofproperties we take even greater pride in how we significantlymarket those properties - that's the first step. But your question isbigger my partner Randy and I have always been bullish inregards to our brand names Prominent Properties and Sotheby's

International Realty. Buyers constantly tell us that our combinedcompany name was the reason they came to our website, stopped

by one of our offices or contacted one of our hundreds of fineassociates. So we know that we possess the most consumer-centric brand names of any real estate company but we needed todo more to leverage the revered legacy of quality, respect,recognition, esteem and all that we represent. To that end, AllanDalton conceived both the "New Jersey and Prominent PropertiesSotheby's International Realty Perfect Together" campaign, andalso the "Marketing New Jersey Real Estate at the Highest Level"company initiative. Allan was President of the New Jersey basedMurphy Realty Better Homes and Gardens and later, CEO ofRealtor.com - the #1 real estate web site in the world. He was

also honored by the National Association of REALTORSas oneof their "25 Most Influential Thought Leaders" he's unanimouslyrevered in the industry. He deeply loves New Jersey too and sees,from his broad experience and perspective, that New Jersey isn'tgetting its deserved respect and that carries a home valueconsequence for every New Jersey resident - that's not accepta-ble. Our state's former slogan, "New Jersey and You PerfectTogether", was his inspiration. Our campaign will extend the

iconic Sotheby's International Realty brand to our localcommunities and the homes we represent, by way of our state.

Sotheby's International Realtyis a perfect perception partner forour illustrious New Jersey communities and properties. Anyproduct or experience the brand name Sotheby's InternationalRealty becomes associated with automatically enjoys greaterrespect and value.

Allan Dalton conceived both the"New Jersey and Prominent PropertiesSotheby's International Realty PerfectTogether" campaign, and also the"Marketing New Jersey Real Estateat the Highest Level" company initiative.

6 Prominent Properties Sothebys International Realty
http://realtor.com/http://realtor.com/


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Therefore, the more we insert our brand

name, Sotheby's International Realty tohelp define the qualities of, not onlyour properties but our communitiesand state overall, the more it causesconsumers to reevaluate their previousperceptions. Just as consumers naturallypair Connecticut or California with the

Sotheby's International Realtybrand, theywill understand our communities are

unparalleled and "Sotheby's InternationalRealty and New Jersey ARE PerfectTogether". Any company or executiveconsidering New Jersey from anywhere inthe world who isn't aware of howmagnificent New Jersey standards of livingare, should prepare to be enlightenedthrough our campaign.

BP Wow, what a great conceptespecially since years ago, New Jerseypre-launched your campaign with - "NewJersey and You Perfect Together!" -so it already enjoys fabulous brand

equity. Charlie, have you seen otherinstances where city and state campaignslogans have had a positive impact onperception and business?

CO Two that quickly come to mindare "I Love NY", which convertedmany people from saying "I Hate NY"to the new slogan, and more recently"What Happens in Vegas Stays inVegas". Although our point is thatwhat really happens in New Jerseyshouldn't just stay here but be exportedto the world.

I guess what we're doing is like a tourismbureau except the tourism people wantvisitors - we want residents. Especiallyresidents attracted to the Sotheby's

International Realty Brand and thequalities it represents.

We want home sellers to not onlyappreciate that Sotheby's International

Realtycan be a value added extension oftheir property but can also effectivelypromote their community. This is thereason we will be promoting Sotheby's

International Realtyand select towns likeSaddle River, Westfield, Franklin Lakes,Wyckoff, Oakland, Tenafly, etc. as perfecttogether. We also welcome those homesellers who sometimes, incorrectly, tell ustheir home is not prestigious orremarkable enough for our world class

Sotheby's International Realtybrand. Thisis not the case. One of our seniorexecutives, Richard Katze, said it best. "Justas the Mercedes Benz brand covers abroad range of automotive prices, both interms of new cars and resales, so too does

Sotheby's International Realtyby creatingadded value at all price ranges,communities and styles of homes.

Another important dimension of ourcampaign, for all home sellers, is that we'redirecting our message toward Realtors and

Sotheby's International RealtyAssociatesthroughout the world. When they under-stand that New Jersey and Sotheby's In-

ternational Realty are Perfect Together,as naturally as the Hamptons and Sotheby's

International Realty, Manhattan and So-

theby's International Realty, Beverly Hills

and Sotheby's International Realty orConnecticut and Sotheby's International

Realty, they'll refer even more of theirclients to us. Knowing our skilledassociates are going to educate these highlevel transferees, not only on the merits ofthe NY Metropolitan areas, but specificallyNew Jersey and close the sale theirreferral will pay off. Think about ourcommunities Hillsdale, Cresskill, BaskingRidge, Spring Lake, Chatham, Princeton,Woodcliff Lake I could name a hundredmore - these stunningly robust hamletscouldn't be farther from the perception somany have of New Jersey. We market thehomes of New Jersey beautifully but wealso provide contextualization for thecommunities and state in order to changethe New Jersey brand and enhance homevalues. Regrettably, to many outsiders, itsNew Jersey and the Soprano's, or NewJersey and "Joisey" jokes that are perfecttogether. Although our New Jerseycommunities are replete with Fortune 500company CEO's, instantly recognizablecelebrities and a highly cultured citizenrywe desire, as do our home sellers, toattract many more.

BP... Charlie, I must say I have never seenany real estate company merge theinterests of all homeowners with theircompanies' efforts to attract more buyersby marketing together the home, thetown, the county and the state all for thepurpose of "Marketing New Jersey RealEstate at the Highest Level"

CO... Great summary! You cannotde-couple a home from its neighborhood,a neighborhood from the town, the townfrom the county, or the county from thestate. Yet, a fraction of our stateexperience, as I said earlier, has been insid-iously leveraged, by various interest

groups, to denigrate all of New Jersey. Allcities and states have less than desirablesections, but typically these elements donot become dominant perception or brandtarnishers. New Jersey has, for too long,allowed this to take place. I almost wishevery resident in the state had to watchthe movie, "Network" with the famous

scene; "I'm mad as hell - at what is beingsaid about New Jersey - and I'm not goingto take it anymore Precisely becauseour state is so great and robust in its manyjoys and amenities, we have felt a need torespond to these inappropriate and costlyattacks. As a company that representshome sellers and seeks to stimulatereferrals in these competitive times, wewill continue to put New Jersey's best footforward. For us, this commitment includesextending the quality of the Sotheby's

International Realty brand to NewJersey's upscale communities and illustrious

properties it's part of our "MarketingNew Jersey Real Estate at The HighestLevel" mandate.

BP... Before I left Northern New Jersey, Itook the time to marvel at the majesticPalisades and observed the commuters onferry boats returning to New Jersey. As Ienvied their incomparable view of theManhattan skyline and Hudson Riverboating - remarkable lifestyle featuresexclusively reserved for New Jerseyresidents, I was left with two thoughts:First, anyone reading this piece who is

considering moving to New Jersey orsending referrals to New Jersey, should actnow before Charlie Oppler causes pricesto soar; and second, were Shakespearealive today, he too, would have thoughtthat parting from New Jersey was suchsweet sorrow.

Becky Pauwels is a former 2 time All American

NJ High School Soccer Star. A UPENN

graduate, she lives with her husband and

5 children at the New Jersey Shore.

ToOppler, the New Jerseybrand is mismanaged atbest, and at worst.....isunder attack.

Our campaign will extend theiconic Sotheby's InternationalRealtybrand to our localcommunities and the homeswe represent, by way of ourstate. Sotheby's InternationalRealtyis a perfect perception

partner for our illustriousNew Jersey communities andproperties.

Charles Oppler



8/8

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New Jersey and Prominent Properties Sotheby's International Realty... Perfect Together

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