New ideasHow to sell to shoppers m What law firms can learn from retail.
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New ideas How to sell to shoppers www.richmontewells .com What law firms can learn from retail
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Transcript of New ideasHow to sell to shoppers m What law firms can learn from retail.
New ideas How to sell to shoppers
www.richmontewells.com
What law firms can learn from retail
Who?
How?
Retail is Detail
How?
1. Be Creative
2. Be Convenient
3. Put Customer first
4. Be Consistent
5. Care about value
1. Be Creative
Threshold
Perfo
rmance
Excitement C
ust
om
er
sati
sfact
ion
Product Function
Kano Model Analysis
Threshold
Perfo
rmance
Excitement C
ust
om
er
sati
sfact
ion
Product Function
Time
2. Be Convenient
face to face
online
wherever
3. Put Customer first
4. Be Consistent
“We are what we repeatedly do.
Excellence is then is
not an art but a habit”
Aristotle
Threshold
Perfo
rmance
Excitement C
ust
om
er
sati
sfact
ion
Product Function
Get these wrong or
miss some out and you
have a problem
5. Care about value
What do your clients really really want?
What?
Focus
Who are your most profitable clients and what
do they really really want?
Design
Transform
Price
Deliver
When?
T: 0117325 0253 Sally Calverley
www.richmontewells.com
Managing DirectorM:07545395282
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