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Julia ChiacchiereThe HyperloopFA102a, Research and Speculative Product/Service Development

Assignment one, ResearchThe Deal With the Hyperloop

Julia ChiacchiereThe Hyperloophttp://waitbutwhy.com/2015/06/hyperloop.html

Assignment one, Research-Passengers will travel in a small capsules holding 28 people.

Julia ChiacchiereThe Hyperloop

phys.org/news/2015-07-elon-musk-high-speed-hyperloop-mars.html

Assignment one, Research-Traveling at 760 mph, the capsule will whiz from LA to San Francisco in only 35 minutes.

Julia ChiacchiereThe Hyperloop

www.fastcompany.com/3041043/elon-musks-hyperloop-prototype-probably-coming-to-texas

Assignment one, ResearchJulia ChiacchiereThe Hyperloop-While seated, virtual windows will project landscapes through motion capture technology. mediabrands.pub/the-hyperloop-rethinking-transport/

theamericangenius.com

Assignment one, Future product or service Julia ChiacchiereThe HyperloopThe Hyperloop

- New mode of transportation- Inexpensive for travelers - Is fast and frequent

Assignment two, Source for Brand Character WordsJulia ChiacchiereThe Hyperloop

David Bowie

Assignment two, Naming ProcessJulia ChiacchiereThe HyperloopThe Hyperloop

DifferentScenic360West CoastQuickFuturisticVacTrainEarly 1900s concept for a fast vacuum train. Bullet Coaster

Assignment two, Final Product/Service NameJulia ChiacchiereThe HyperloopThe Bullet-Coaster

A spin on the traditional bullet train, the name is simple, portraying its west coast market, old school reliability, and speedy design.

Assignment two, Brand Character Diagram SketchesJulia ChiacchiereThe HyperloopThe Bullet-Coaster

Assignment two, Brand Character DiagramJulia ChiacchiereThe HyperloopThe Bullet-Coaster

Bullet-CoasterPersonaTonePurposeLanguageBlow our minds.Am I sitting in a tin can? Down in L.A, everyday.Past one hundred thousand miles.Face the strange.

Assignment three, Logotype researchJulia ChiacchiereThe HyperloopWord from Diagram

PersonaTonePurposeLanguageBlow our minds.Am I sitting in a tin can? Down in L.A, everyday.Face the strange.

Miles

Assignment three, Logotype ResearchJulia ChiacchiereThe HyperloopWord from Diagram

PersonaTonePurposeLanguageBlow our minds.Am I sitting in a tin can? Down in L.A, everyday.Face the strange.

1.

2.3.4.5.1. www.aa.com/newamerican 2. amouslogos.net/nike-logo/3. brandsoftheworld.com/logo/tesla-44. t.iijmio.jp/en/shop/5. www.delta.com/

Assignment three, Final logoJulia ChiacchiereThe HyperloopBullet Coaster

Bullet-CoasterPersonaPurposeLanguageBlow our minds.Am I sitting in a tin can? Down in L.A, everyday.

BC