New HR Screening Tool
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The following idea was created in February 2006 to pitch Walgreen’s. 4 years later – neurocognitive on edge of marketing applications. Concept is not true (today), perhaps down-the-road. BRAIN MRI/PET SCANS – NEW TOOL TO SCREEN BEST EMPLOYEES The brain MRI/PET scan reveals that the best creative thinkers have highlighted areas of brain activity in their cerebrum, temporal and occipital lobes. Research was conducted at the Neurobiology Division of Mayo Clinic in Rochester, MN. Participants were presented with market data and asked to create 3-5 new products and innovative positioning ideas to increase company sales by $ 5 million. All participants received the same data. One hour later, those participants were placed in a MRI/PET scan and brain activity was measured. Since MRI/PET scans can image the alterations of biochemical processes, true creative thinkers can be identified. One participant, Lisa Radin of Highland Park, IL had what researchers called ‘supernatural’ creativity. Additional research will be conducted on Radin to determine impact of these findings. This new medical equipment application is being marketed as a business tool to companies seeking the best creative talent as it applies to strategic marketing, innovation, and interpreting trends to create new revenue streams. General Electric, the leader in scanning technology, can envision tabletop models in every Fortune 500 human resource department. According to Reuters, GE stock skyrocketed on the news. I’d love to determine how I can light up your research and market data with fresh, new thinking. If you call and there’s no answer – please leave a message as I might be in the scanner! Contact Information: Lisa Radin
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Transcript of New HR Screening Tool
The following idea was created in February 2006 to pitch Walgreen’s.
4 years later – neurocognitive on edge of marketing applications.
Concept is not true (today), perhaps down-the-road.
BRAIN MRI/PET SCANS – NEW TOOL TO SCREEN BEST EMPLOYEES
The brain MRI/PET scan reveals that the best creative thinkers have highlighted areas of brain activity in their cerebrum, temporal and occipital lobes. Research was conducted at the Neurobiology Division of Mayo Clinic in Rochester, MN. Participants were presented with market data and asked to create 3-5 new products and innovative positioning ideas to increase company sales by $ 5 million. All participants received the same data. One hour later, those participants were placed in a MRI/PET scan and brain activity was measured.
Since MRI/PET scans can image the alterations of biochemical processes, true creative thinkers can be identified. One participant, Lisa Radin of Highland Park, IL had what researchers called ‘supernatural’ creativity. Additional research will be conducted on Radin to determine impact of these findings.
This new medical equipment application is being marketed as a business tool to companies seeking the best creative talent as it applies to strategic marketing, innovation, and interpreting trends to create new revenue streams. General Electric, the leader in scanning technology, can envision tabletop models in every Fortune 500 human resource department. According to Reuters, GE stock skyrocketed on the news.
I’d love to determine how I can light up your research and market data with fresh, new thinking. If you call and there’s no answer – please leave a message as I might be in the scanner!
Contact Information: Lisa Radin Creative [email protected] http://www.linkedin.com/in/strategicvisionlgrTwitter: @milguy23
When you seek creative relevant to insights, marketing and advertising – when you’re looking for
the next big idea – contact Lisa
MRI/PET SCANS TO IDENTIFY CREATIVE MINDS by Lisa Radin, 2/6/2006
