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Transcript of New Hosting Products
New Hosting Products
Robert Hoffmann
August 2013
Hosting Market
Hosting market is growing fast due to market penetration but also need for eMarketing
® 1&1 Internet 2013 2
Global Public Cloud Services Growth
The total market is expected to grow from $77 billion in 2010 to $210 billion in 2016
Gartner predicts the highest annual growth in SaaS to be with office suites (49.1%) as well as digital content creation such as eMarketing (34.0%).
210
181
155
131
11093
77
20162015
+18%
20142013201220112010
Source: Gartner (February 2013)
Billion US-Dollar
SMB success factors
Web presence & eMarketing is key to success when starting a business
® 1&1 Internet 2013 3
Consumers seek engagement with SMBs before they spend
Consumers are online more, especially via mobile
Consumers are purchasing online
58% of SMBs do not have a website
56 % of consumers don‘t trust a business without a website
75% of SMBs believe they cannot create a high quality website
60% of consumers are frustrated by sites that don‘t work proper on mobile phones and tablets
Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG
SMB demands
3 out of 4 SMBs want more from their website
4® 1&1 Internet 2013
Top demands of SMBs
More Lead Generation Sell and manage business processes online - orders, payment processes, dispatch/ shipping
Work with other people online - via protected login areas on the website, virtual office, etc.
More eBusiness Capabilities Generate relationships with prospects
Win more customers
More Web Presence Establish an Internet presence for the company Be easily found on the Internet Create visibility across multiple platforms
More Communication Communicate online with customers/prospects/business partners Leverage social media platforms for communication
More Brand Protection Establish security for the business name and domain
27%
24%
23%
17%
10%
Source: 1&1 survey of 1505 businesses worldwide
Hosting Acquistions and Consolidations
5
Acquisition growth in hosting industry
2011 2012 2013• AUG - United
Internet acquires Arsis (Spain)
• JUL – Convene Group acquires Host Europe (UK)
• MAR - Endurance International acquires Moonless (USA)
AUG – Web.com acquires Network Solutions (USA)
AUG – HostEurope acquires Heart Internet (UK)
DEC – Go Daddy sells majority stake to KKR, Silver Lake and Technology Crossover Ventures (USA)
JUN – Endurance Intl acquires HostGator (USA)
AUG – Endurance Intl acquires Intuit (USA)
DEC - Cogeco acquires PEER 1 Hosting (USA)
MAR - Endurance International acquires Mojoness (USA)
JUL – Cinven Group acquires Host Europe (UK)
AUG - United Internet acquires Arsys (Spain)
® 1&1 Internet 2013 Top 4 competitors
6
Still many opportunities for further consolidation
web.com
2%~$0.4bn
Endurance International
3%~$0.5bn
United Internet
5%~ $1.1 bn
GoDaddy.com
7%~ $1.4 bn
Market Shares of Top 4 Global Hosts in 2012
United Internet is the leading European Internet company
10,000’s of small web hosting brands worldwide
® 1&1 Internet 2013 1&1 growing (Contract Bases)
1&1 is the leading Webhoster in Europe
United Internet Business Customer Contracts (millions)
5,5
5,0
4,5
4,0
3,5
3,0
2,5
2,0
1,0
0,0
1998 1999 2000 20032001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012
® 1&1 Internet 2013 7
Data Center Karlsruhe
Hosted eShop Solution
10 million Domains registered
DIY introduced at CEBIT
Innovation
Internationalization
1&1 business segments
> 5.000 staff worldwide addicted to helping SMBs
15 years of experience
5 green data centers with > 70,000 servers
1&1 portfolio offers tailored eBusiness solutionsfor all needs and segments
® 1&1 Internet 2013 8
SMBsReal estate, Restaurants, Retailers,
Craftsmen…
ProfessionalsAgencies, Freelancers, Web Developers, Medium Businesses
MyWebsite Web Hosting
Domains
Mail & Productivity Solutions
Individual great page
Internet Business Success
Best in class usability
Performance & Security
Design & Success
ServersDedicated Server
Virtual Server
Dynamic Cloud Server
Shop/eCommerce Solutions
Seg
men
tW
eb
Pre
sen
ceC
ross
-Pro
du
ctF
eatu
re E
nri
chm
ents
Application-Expertise & Support
Online/Search Marketing Social/CRM Analytics
eBusiness hoster transformation
9
1&1 is addicted to online success for both segments - transformation from Web host to eBusiness provider
® 1&1 Internet 2013
Payment solutionsE-shops
Sector content
Business apps
SEO tools
Local listings Mobile conversion
Display advertising
E-mail marketing
Homepage
700 nTLDs
2013 More than 700 new Top Level Domains
10
700 new gTLDs will be launched over the next year or so
1&1 expects around 5 million pre-registrations from approx. 500,000
customers by year-end
SMBs awareness levels need to be raised on the timelines and benefits
2012 32 TLDS
1998 5 TLDs
® 1&1 Internet 2013
NEW: More than 700 new TLDs coming next years
Benefits of nTLDs
Number of domains offered by 1&1
11
Reasons for professionals and SMB owners to buy new TLDs
• New opportunities to gain short and memorable online identity
• Signal to potential visitors what your site or business is about or where you are from
• Be better found in Search Engines
• Secure your Internet identity from competitors
Benefits for ALL types of website owners or those new to the Web:
® 1&1 Internet 2013 nTLD: 1&1 best hoster
12
Pre-order portal provide FREE reservations and guidance through nTLD launches
100% secure, transparent, confidential and quick as possible
Expert advice on hand
Optimal domain prices through 1&1’s Global scale
FREE reservation
® 1&1 Internet 2013 DIY success story
Agreements in place with ICANN 2013 RAA recently signed
TV and print ad campaigns worldwide
1&1 understands SMBs and is a Key player in raising awareness levels with SMB audiences
1&1 is the best provider of nTLDs to customers
13
1&1 delivers to new gTLD registrants…
WIDE SELECTION
INTERNATIONAL REACH
FLEXIBLITY
Among the largest portfolio of all providers (over 700 nTLDs)
All regional nTLD launches covered
1&1’s domain expertise accessible to users of other hosting platforms
EXPERIENCE Large-scale industry experience
TRUST 1&1 knows the demands of SMBs
TIMELINESS 1&1 on top of every registry
process
® 1&1 Internet AG 2013 nTLD reservations
® 1&1 Internet 2013
Continuing 1&1 MyWebsite Success Story
Choose from hundreds of
attractive designs and layouts
Get found via social and
search
Quick and easy Make changes online at any
time
Choose from over120 business sectors
14
More than 500,000 MyWebsite subscribers in less than 2 years of marketing
DIY customer Jacob
Jacob, restaurant owner – why online and social business is now so important
Gain greater awareness with a local audience
Take table bookings and payments for takeaway
Engage with customers, his community and potential suppliers
Create online identity and branding
1 billion users 4 billion views/day
1.1 billion users
LinkedIn has 225 million
500 million total, 200 million active
users
® 1&1 Internet 2013 151&1 Social media centre
® 1&1 Internet 2013
NEW: 1&1 Social Media Center makes social easy
16
Core features of 1&1 Social Media Center
Facebook Page Creator
Content synchronization between MyWebsite and Facebook
Central hub for your social media management
Real MyWebsite example
Facebook Fan Page1&1 Social Media Center
By synchronizing the DIY homepage and Facebook business page, 1&1 MyWebsite now offers Jacob a fully integrated solution for social media management for his restaurant.
1&1 App Store
NEW: 1&1 ‘Drag & Drop’ App StoreAdding eBusiness functionality easy
New 1&1 Appstore with over 250 Apps provides 1&1 MyWebsite customers with a secure way to attract, interact and transact online
Quick & Easy
Affordable
Ideal for website users
® 1&1 Internet 2013 17Hosting Principles
…with maximum
security from geo-
redundancy
…to speak to an expert
…to upgrade or
downgrade your
package
…monthly or flexible upfront
payment
…of all products for
30 days
18
NEW: 1&1 Principles for SMBs and Professionals
® 1&1 Internet 2013 Cloud Offerings
Money back guaranteed
Billing flexibility and
affordability
Always have the optimal package
Request quickly resolved by 1&1
expert team
Data stored in two separate locations
Cloud Services for SMBs and Professionals
19® 1&1 Internet 2013
Overview of 1&1 cloud products and solutions
1&1 Office Solutions = Cloud Computing Web-based Online Applications that use cloud resources for high performance and convenience
SMBs are always up-to-date via automatic software updates and 1&1 expert support
Cloud Server
SMBs Professionals
Apps / Marketing-Services
1&1 CMS / App-Store
Shared Hosting
Marketing-Services
Managed OS / C&B Apps / Dev-Tools
Shared / Cloud Hosting / Cloud Data Center
eBusiness
PaaS
IaaS
1&1 Shared Hosting = Cloud Hosting Our Shared Hosting solutions are cloud based and 100% flexible and reliable
SMBs and Professionals can scale their web projects to their needs due to our dynamic resources
1&1 manages hosting environments and provides expert services to SMBs and Professionals
1&1 increases value creation of our customers by offering best-in-class cloud hosting
Software developers
Web developers
Web designers
System admins
Flexible infrastructure Dedicated resources according to project
requirements
Adapt as you need Allow projects to stop, grow
and reduce in both short and long terms
Power for short periods Benefit from maximum power
but on hourly basis
Completely SecureNo compromise of reliability or
security
Pay as you use Only pays for what he needs
Cloud Servers - Core demands from professional users
Paul, web developer, needs an online solution…
- Delivering a web server and
an email server - Allow copies of machines to
be made easily- As flexible as he is
® 1&1 Internet 2013 20DCS Flex
NEW: Dynamic Cloud Server Flex
For Paul, the Dynamic Dedicated Cloud Server allows him to create his own
network of individual servers for each customer or project – up to 99
Reliable, dedicated
power
New: Fully flexible
(per hour)
New: Free sleep mode
Extremly affordable
® 1&1 Internet 2013 21Need for Apps
22
Webhosting: Performance of Apps now critical
2007 2008 2009 2010 2011 2012 20130
5,000
10,000
15,000
20,000
25,000
30,000
1,0442,933
4,245
9,982
14,533
19,344
26,576
Growth of WordPress Plugins
Year
d
Performance of Apps can make or break the usability of a website
d
Plug-ins and widgets for Apps need to be
easy to install, adjust and always up to date
d
Hosting solution needs sufficient power
for Apps
® 1&1 Internet 2013 New 1&1 Hosting Portfolio
23
NEW 1&1 Webhosting – Most powerful shared hosting
® 1&1 Internet 2013
App Expert Support
Expert support for Click & Build Apps, PHP and MySQL databases
App Expert Center Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)
and more than 250 Web Apps
Forum with extensions, support and advice from experts & App developers
Software & Mobile Website Builder included Latest version of NetObjects Fusion 2013 in 10 different languages , as well as Adobe
Dreamweaver CS 5.5
Mobile Website Builder to easily create mobile websites
Content Delivery Network
Providing maximum performance for your website with Points of Presence (PoPs) distributed in 23 locations worldwide on different backbones
Guaranteed performance
2 GB RAM for guaranteed performance of resource-intensive applications (performance leader in shared hosting)
NEW
NEW
NEW
NEW
NEW
Florian
Florian Weigmann
Head of Product Management Webhosting
® 1&1 Internet 2013 25
We know what professionals need:
Flexible modules that integrate perfectly with one another to meet the requirements for developing
great web projects
® 1&1 Internet 2013 26
Key Take Aways: It‘s all about Apps
The latest versions of 40 popular open source apps
The ability to install with a few clicks in either safe or free mode
Apps come preloaded with best practice plug-ins and themes for our top 5 apps
HTML code snippets for over 100 Web Apps
Information and news on top apps is at your fingertips
® 1&1 Internet 2013 27
Key Take Aways: It‘s all about expertise and performance
App Experts available for the top 5 apps +
MySQL + PHP
Active members in App Support Forums & we keep up-to-date on
trends
We are now offering guaranteed
performance (2 GB)
CDN is available and can be incorporated
for even faster delivery
® 1&1 Internet 2013 28
Key Take Aways: It‘s all about Mobile & Design
Easy-to-use Mobile Site Builder allows
customers to choose between:
Converting an existing or building a new desktop site for an optimized view on mobile devices
Building a new website directly from scratch - the newest
version of NOF