New Growth areas in Automotive, Special Lighting & UHP
Transcript of New Growth areas in Automotive, Special Lighting & UHP
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New Growth areas in Automotive, Special Lighting & UHP
Bas van de KieftCEO Business Group Automotive, Special Lighting & UHP
November 23, 2004
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Scope of the Business Group
• Automotive applications– Product range of Signaling and Head-lighting Xenon, Halogen,
LED modules
• Special Lighting applications– Optical: Film, entertainment and Optical industry– UV: Disinfection, Medical and Sun-tanning and UV body care– IR: Zone heating, Infrared Sauna, Animal rearing, Semiconductors,
bottle blowing– EUV: Philips Extreme Ultra Violet for next generation Wafersteppers
• Consumer Electronics applications– LCD Backlighting– Digital projection
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Common characteristics / Key drivers for success
• Co-operation with leading customers across the globe
• Leading in innovation
• Excellence in execution– Supply performance– Quality performance
• Integrated system approach where this adds value
• Exploring new technologies: LED modules, OLED, lasers
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Automotive applications
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Car production grows with 3% butthe Car lighting market grows faster: 8%
Driven by• Safety• Comfort• Design
Leading to• New functions• More lamps
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Market leader OEM Japan,China, Korea, India
Philips Automotive Lighting: Sales & Market share
Market positionEurope # 1 Nafta # 3Latam # 1Asia Pacific # 1Worldwide # 2
EuropeAPR
Americas
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27.5
19 19.6 20 19.8
21.5 21.8
23.6
25.0 25.5
27.0
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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Market Share (%)
Market Share Development BU Automotive 1994-2004
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Examples Automotive customers
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Xenon• Invented by Philips• World No 1 supplier• 1st in Hg-free (Toyota)
• 2.5 more light output than halogen• 50% less energy
Trends in head-lighting: Safety & Comfort
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Evolutionfrom task lighting only …… to ambient lighting,
orientation lighting, …
Trends in interior lighting: Design & Comfort
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HiPerVision:A breakthrough in signaling• Car life• Low energy• Small size• New design opportunities
Trends in car lighting: Car life & Design
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• Strong fit with new Philips Brand Positioning
• Extensive media coverage
• Further strengthens leadership in safety segment in After Market
Trends in after market: Safety & Comfort
NightGuide
1
2
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1. Safety Zone2. Information Zone3. Comfort Zone
Front page“De Telegraaf”!
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LED• LEDs are increasingly used in rear light and signaling applications …
… and will ultimately be applied in head lighting• Increased co-operation Philips Automotive and LumiLeds including
LED modules
Trends in car lighting: Design & Car life
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Quality is key driver for success
• The average ’03 level of rejected bulbs @carmaker is < 1 ppm– # of supplied bulbs 405.000.000 pcs– # of rejected bulbs 383 pcs
• Close co-operation suppliers / set makers to reach zero defects
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Lamps for special applications
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OpticalEntertainment Lighting
Studio
Theatre
UltraVioletBodycare
Medical (eg psoriasis)
Disinfection(water/air)
InfraRedSemicon
Bottleblowing
Sauna’s
Terrace Heating
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Water purification
A fast growth area: Water & air disinfection applications with UV light
Municipal water Domestic water Bottle /Ultra Pure water Waste water
Cooling coils Forced air/HVAC Upper air Domestic stand alone air purifier
Air purification
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Co-operation ASML
Philips Extreme Ultra Violet for Next generation Wafersteppers (2007)
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Consumer Display Applications
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Market LCD TV
0
5000
10000
15000
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30000
2003 2004 2005 2006 2007
quan
tity
k pi
eces
>=70" 60"-69" 50"-59" 40"-49" 35"-39" 29"-34" 24"-28"CMI autumn 2003LPL march 2004
Source: CMI May 2004 (Input for CMI is: Display Search / Stanford I-Supply)
LCD backlighting systems: a fast growing opportunity
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Philips preparing to enter LCD backlighting systems market
• Fast growing larger screens
• Competences regarding lightsource, luminaire, electronics, optics
• Breakthrough innovation expected early 2005– Sharper moving images– Higher brightness– Higher contrast– Wider viewing angle
• Close co-operation LG – Philips LCD
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1995: Philips invents UHP Projection Light System
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Front Projection Rear ProjectionApplication
MD-PTV
Video-Wall
Pro
fess
iona
l
Market
Con
sum
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Home Cinema
Home Entertainment
Conference Room
Mobile Professional
Education
Segment
Philips Lighting created the data projection market and is now creating the digital rear projection TV market
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UHP Market key customers
Front Projection Rear ProjectionApplication
MD-PTV
Video-Wall
Pro
fess
iona
l
Market
Con
sum
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Home Cinema
Home Entertainment
Conference Room
Mobile Professional
Education
Segment
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0
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2003 2004 2005 2006 2007
K p
cs
Home Cinema Home Entertainment Education Professional mobile Conference room
Source: UHP PMG estimation based source DTC
Market Overview: Front-Projection Market Fcst
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Market Overview: Rear-Projection Market Fcst
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K p
cs
2003 2004 2005 2006 2007
MD-PTV 60-70" MD-PTV 50-60" MD-PTV 40-50"
Source: UHP PMG estimation
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Digital Rear Projection TV at HomePhilips LightingMarket share 2004: 70%
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Key strategy UHP
• Profitable growth
• Strong investments in R&D (+30% in 2005 vs. 2004) to remain leading in IP, support new product design and development of new technologies (e.g. lasers)
• Strong investments in capacity expansion in Belgium (lamp burners) and China (assembly/electronics)
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BG Automotive, Special Lighting & UHP
Sales 800 M Euro with
• average 11% comparable growth 2000 – 2004 through– leading customer across the globe– strong innovation– excellence in supply / quality
• above average profitability
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