New Gatekeepers - the problem solvers of energy scarcity
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Transcript of New Gatekeepers - the problem solvers of energy scarcity
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NEW GATEKEEPERSTHE PROBLEM SOLVERS OF ENERGY SCARCITY
The Energiewende - Is there a Nordic Way?A Sustainable Energy Future in Germany and Nordic CountriesAn international Conference at the Nordic Embassies in BerlinOctober 15-16 2012
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CARBON BUDGET
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WHO WILL SACRIFICE THEIR ASSETS?Source: World Coal Association 2012
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THE ROLE OF GATEKEEPERS
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Big important decisions
Frequent decisions
Secondary decisions
Small decisions
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DECISION TREE OF ENERGY CONSUMPTIONGatekeepers
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DECISION TREE OF ENERGY CONSUMPTIONGatekeepers
Real estate agencies
Energy companies
Web portals
House managers
Housing companies
Construction supervisors
Local tourism services
Car sales
Supermarkets
Cooking blogsHome appliances sales people
Farmers
Schools
Sport clubs
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Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
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Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
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Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
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Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
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results in corporations
Rautakesko: Energy Master serviceBonnier publications: What is big -projectFazer: Climate lunch and new recipes
RESULTS IN CORPORATIONS2009–2013
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RESULTS IN STARTUPS2009–2013
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IS IT BUSINESS?
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Clean techEco-niche
limited profit or cost saving
unlimited profit
affects customersbehavior
inside the company
strategy
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IN NUTSHELL:
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1.Energy smart economy is service economy.
2.Gatekeepers with the potential of creating behavioral change have paramount business opportunities.
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QUESTIONS?Demos Helsinkihttp://demos.fi/englishhttp://www.peloton.me/in-english/
Tuuli [email protected]@demos.fi