Glassdoor Employer Branding Summit Presentation: Will Staney
New Frontiers for Sourcing Talent: Will Staney #SOSUAU Keynote
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21-Sep-2014 -
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Transcript of New Frontiers for Sourcing Talent: Will Staney #SOSUAU Keynote
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NEW FRONTIERS FOR SOURCINGTALENT
WILL STANEY | SUCCESSFACTORS, AN SAP COMPANY | @WILLSTANEY
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@willstaney
AGENDA
THE CHALLENGE OF DATA COMPLEXITY NEW TRENDS IN SOURCINGHOW SEARCH IS CHANGING
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@willstaney
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@willstaney
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THE CHALLENGE =DATA COMPLEXITY
@willstaney
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@willstaney
BIG DATA IS…REALLY BIG
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NO REALLY…ITS HUGE
Earth
Pluto
80x
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@willstaney
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@willstaney
“The Perfect Storm”
• Mobile Devices
• Social Media
• Big Data
• Sensors
• Location-based Services
CONTEXTUAL TECHNOLOGY
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@willstaney
THE SEGMENTED WEB
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TRENDS AFFECTING SOURCING
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@willstaney
SOURCERS=EMOTIONAL MARKETERS
EMPLOYER BRANDING
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RIDING THE WAVES OF NEW TECHNOLOGY• Applying new tech to TA/EVP
• Day in the life videos TRULY through the eyes of an employee
• Onboarding/Gamification
• Virtual campus/office tours
• Pictures/video content to tell the employment branding story literally from a first person view
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EMPLOYER BRANDING = STORY TELLING
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@willstaney
As of December 2012:
• 15% of online adults say they use Pinterest
• 13% of online adults say they use Instagram
• 6% of online adults say they use Tumblr
• 67% of online adults say they use Facebook
• 20% of online adults say they use LinkedIn as of August 2012.
Source: Pew Research Center (pewinternet.org)
SOCIAL MEDIA
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@willstaney
6° OF SEPARATION? TRY 4°
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THE FUTURE OF EMPLOYEE REFERRALS
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@willstaney
USE SOCIAL TO BYPASS GATEKEEPERS
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@willstaney
THERE ARE NO BARRIERS TO ENTRY ANYMORE
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@willstaney
MOBILE
• By 2016, there are expected to be more smartphones in the world than people.
•
• 74% of smartphone owners use location-based services
•
• Location based recruiting is going to be a continuing trend
•
• More than 70% of active job seekers are using their mobile devices to find jobs.
•
• Only 7-10% of employers have a mobile version of their career website.
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@willstaney
THE FUTURE OF SEARCH
FACEBOOK GRAPH SEARCH GOOGLE SOCIAL GRAPH
VS
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@willstaney
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Shared by a co--worker
Shared by 3 friends on G+
I shared this
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@willstaney
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@willstaney
THANK YOU
• I’ll be here all day
• Follow me on Twitter: http://twitter.com/WillStaney
• Follow me on Facebook: http://facebook.com/willstaney
• Linkedin: http://linkedin.com/in/willstaney
• Come see me if you want a demo of Google Glass