New Found Land Labrador GSM Brand Standards

8/8/2019 New Found Land Labrador GSM Brand Standards

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Graphic Standards


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Government of Newfoundland and Labrador Graphic Standards Manual

Table of Contents

Graphic Standards

Four Colour Brand Signature Master Artwork ..... 1

The Brand Signature ~ Overview ....................... 2

Department Logos ........................................... 4

Special Brand Signatures ................................. 6Measurement and Re-sizing ............................. 7

Protection Area ............................................... 8

Small Use Brand Signature .............................. 9

Minimum Size ................................................. 9

Brand Signature ~ Pantone and

Four-Colour Reproduction ............................... 10


Four-Colour Reproduction (REVERSED) ............ 11

Brand Signature ~ Single Colour

with Tint Reproduction ................................... 12

Brand Signature ~ Single Colouron Dark Backgrounds .................................... 13

Protecting the Brand Signature ....................... 14

Supporting Typeace ...................................... 17

Colour Palette ............................................... 18


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Four Colour Brand Signature Master Artwork

(for use at all sizes greater than or equal to 1 inch wide)

Note: the dotted line is not part o the Brand Signature, but only represents the minimum protection space.

Do not alter the brand signature in any way.


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Use on white paper stock or stationery,

printed items, promotional items, and light

coloured vehicles.

Use when printing on an approved dark-

coloured background (see page 11).

Use or black and white newspaper advertising,

ax cover sheets, and other media where

colour cannot be achieved but 30% and 70%

tints can be reproduced.

Use when screens and tint cannot be

reproduced.

The Brand Signature ~ Overview

The Brand Signature consists o two elements:

the unique lettering o the words Newoundland

and Labrador, and the integrated stylized

Pitcher Plant graphic fower. The relationship

between the two elements is xed and must

never be altered. Reproduction in colour on a

white background is always preerred wherever

possible (see page 10 onwards or Pantone,

our-colour process, one and two-colour, ANPA-

COLOR, and RGB reproduction specifcations).

Publications will determine which version o

the Brand Signature to apply.


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Use when the Brand is being used outside

Canada.

Use when the Brand is being used in French

language situations.

Use when the Brand is being used in French

language situations outside Canada.


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Department Logos

When the Brand Signature is accompanied

with department names the ollowing design

standards must be ollowed. The illustrated

examples are based on the Brand Signature

at 5. All the other uses should be proportionally

enlarged or reduced. All department logos are

available on CD. The department can produce

the logo in a variety o ways:

ColourColour Reversed

Black and White ReversedBlack and White

Tourism, Culture and Recreation

ITC Franklin Gothic - Demi - 25pt

0.65"

5"

Grey-Scale

Note: Department logos are not to be used on stationery or forms.


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Department Logos (continued)

Department logos have been developed oreach government department as well as a

number o branches and agencies, boards

and commissions.

Following are the existing versions, all

available on CD.

Government Departments

Business

Education

Environment and Conservation

Executive CouncilFinance

Fisheries and Aquaculture

Government Services

Health and Community Services

Human Resources, Labour and Employment

Innovation, Trade and Rural Development

Justice

Labrador and Aboriginal Aairs

Municipal Aairs

Natural Resources

Tourism, Culture and Recreation

Transportation and Works

Branches/Offices/Secretariats

Cabinet Secretariat

Intergovernmental Aairs

Oce o the Chie Inormation Ocer

Public Service Secretariat

Rural Secretariat

Womens Policy Oce

Agencies, Boards and Commissions

Fire and Emergency ServicesGovernment Purchasing Agency

Housing

Labour Relations Agency

Labour Relations Board

Public Service Commission

Note: Department logos are not to be used on stationery or forms.


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Special Brand Signatures

Embroidery Logo

When the Brand Signature is embroidered

on wearables such as jackets, T-shirts and

ball caps, a special le has been designed

to accommodate this process. When using

the embroidery logo match colour treads to

Pantone numbers.

Engraving/Embossing Logo

When the Brand Signature appears on glass,

metal or stone, an engraving/embossing

logo has been designed to accommodate the

particular requirements o that process.

Embroidery Logo

Engraving/Embossing Logo

PANTONE

294C

PANTONE

485C

PANTONE

715C

White

PANTONE

362C


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Measurement and Re-sizing

Precise and consistent measurement o theBrand Signature is best achieved by measuring

horizontally rom the outside let edge o the

letter N in Newoundland, across to the outer

right seri edge o the letter d.

When resizing the Brand Signature, alwaysensure that it is scaled proportionately. As a

check, the vertical measurement should always

be the horizontal measurement. I this

2:1 ratio is o, the Brand Signature will appear

horizontally or vertically skewed, leading to an

unacceptable appearance (as illustrated below).

Horizontal measurement


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Protection Area

So that the Brand Signature can stand outclearly in any situation or application, it should

be reproduced with as much surrounding clear

space as possible without looking unnatural

or isolated. Allow a minimum space around all

the elements equal to the height o the letter

L in Labrador. Visually, this means there will

always appear to be more clear space above

the entire Brand Signature, adding impact to

its presentation.


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Small Use Brand Signature

Because o the unique details within the BrandSignature design, particularly in the stylized

fowers, fower stems, and lettering style,

it is important to reproduce everything as

clearly as possible. In the majority o printing

processes it is recommended that the Brand

Signature is reproduced equal to or greater

than 1". At widths o less than 1", subject

to a minimum width o .5" and only in those

special cases, the Small Use Brand Signature

must be used. This Brand Signature must

never be used at larger reproduction sizes.

The method o measurement and protection

area or the Small Use Brand Signature is the

same as or all others (see page 8).

Minimum Size

When the Brand Signature is reproduced atwidths less than 1", and particularly at the

minimum width o .5", great care should be

taken to ensure that mechanical production

processes reproduce all the elements o the

Brand Signature precisely. The Small Use

Brand Signature must only be reproduced on

white or clear backgrounds.

Note: Above is enlarged for illustrative purposes.

Four-Colour Version

Minimum

One-Colour Version

Solid Black

Minimum

1"

.75"

.5"

1"

.75"

.5"


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1


Four-Colour ReproductionTo ensure consistent colour reproduction o

the Brand Signature using Pantone colours or

our-colour process, ANPA-COLOR or RGB, the

ollowing specications must be ollowed.

Reproduction on white backgrounds ensures

maximum legibility and impact. Dierent

reference numbers for coated (C) and

uncoated (U) colours are given so that a close

visual match can be achieved or the orange

and green colours on diering paper stock.

Pantone Coated:Blue: Pantone 294C

Red: Pantone 485C

Orange: Pantone 715C

Green: Pantone 362C

Pantone Uncoated:Blue: Pantone 294U

Red: Pantone 485U

Orange: Pantone 714U

Green: Pantone 361U

Four-Colour Process:Blue: (coated and uncoated) C100 M58 Y0 K21

Red: (coated and uncoated) C0 M100 Y99 K4

Orange: (coated) C0 M36 Y71 K0

Orange: (uncoated) C0 M61 Y97 K0

Green: (coated) C70 M0 Y100 K9

Green: (uncoated) C69 M0 Y100 K0

ANPA-COLOR:Blue: ANPA-COLOR-701

Red: ANPA-COLOR-704Orange: ANPA-COLOR-749

Green: ANPA-COLOR-741

RGB:Red: R238 G46 B36

Orange: R250 G175 B94

Green: R71 G170 B66

Blue: R0 G85 B150


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1

Brand Signature ~ Pantone

and Four-Colour Reproduction(REVERSED)

Reproduction on a blue background is acceptable

when a white background is not available.

The lettering must always appear white.

The blue area shown here is not a panel but

simply represents the protection area around

the Brand Signature (see page 8). Dierent

reerence numbers or coated (C) and uncoated

(U) colours are given so that a close visual

match can be achieved or the orange and

green colours on diering paper stock.

Pantone Coated:Blue: Pantone 294C

Red: Pantone 485C

Orange: Pantone 715C

Green: Pantone 362C

Pantone Uncoated:Blue: Pantone 294U

Red: Pantone 485U

Orange: Pantone 714U

Green: Pantone 361U

Four-Colour Process:Blue: (coated and uncoated) C100 M58 Y0 K21

Red: (coated and uncoated) C0 M100 Y99 K4

Orange: (coated) C0 M36 Y71 K0

Orange: (uncoated) C0 M61 Y97 K0

Green: (coated) C70 M0 Y100 K9

Green: (uncoated) C69 M0 Y100 K0

ANPA-COLOR:

Blue: ANPA-COLOR-701Red: ANPA-COLOR-704

Orange: ANPA-COLOR-749

Green: ANPA-COLOR-741

RGB:Red: R238 G46 B36

Orange: R250 G175 B94

Green: R71 G170 B66

Blue: R0 G85 B150


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1


with Tint ReproductionWhere production constraints preclude the

use o two-colour or our-colour process

reproduction o the Brand Signature, it may

appear in a single colour with 30% tint inside

the stylized fower heads and 70% tint in the

stems or as black and white. These Brand

Signatures may also be reproduced using

Pantone 294 (C or U). Other colours must

not be used.

These Brand Signatures must only be reproduced

on white backgrounds. The method of

measurement and protection area or these

versions o the Brand Signature is the same

as or all other Brand Signatures (see page 7-8).

For usage 1.5" and larger For usage smaller than 1.5"


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1


on Dark BackgroundsWhere production constraints preclude the

use o two-colour or our-colour process

reproduction o the Brand Signature, it may

appear using a single colour. The Brand

Signature may be reversed out o a black or

Pantone 294 (C or U) background. The letters,

stem, and stylized fower heads remain white.


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1

Dont change the lettering colour

Dont enhance or modiy the Brand Signature

proportional relationship

Dont condense or expand the Brand Signature

Dont rame the Brand Signature with lines,

shapes or panels

Protecting the Brand Signature

Only the versions o the Brand Signatureshown on pages 213 o this section

are authorized or use. Pages 14 to 16

show typical examples o common errors

in reproduction, or misuse o the Brand

Signature that must be avoided at all times.


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1


(continued)

Dont lose the green stems

Dont lose the spaces between petals

Dont print colour Brand Signature on

black backgrounds, use the reversed logo

Dont lose the Brand Signature

in mixed tone backgrounds

Dont add glows

Dont change the protection space

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Dont add drop shadows


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1


(continued)

Dont change Brand Signature orientation

Dont lose the Brand Signature in

light backgrounds


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1

Supporting Typeface

To maintain consistency across all applicationsof the Brand Signature, the typeface ITC

Franklin Gothic has been selected or headline

and text requirements. This clear, legible, and

very distinctive typeace is available in roman

and italic versions in multiple weights which

complement the Brand Signature.

Consistent typography is an important elementin reinorcing the Brand, and typeaces other

than ITC Franklin Gothic should not be used.

Text usually appears in black or grey (Pantone

Cool Grey 9), and headings appear in Pantone

294 (C or U) or grey, or reversed white out o

blue, grey, or black backgrounds.

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyz





Government of Newfoundland and Labrador

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdeghijklmnopqrstuvwxyz



ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz

Book

Book Italic

Demi

Demi Italic

Heavy

Heavy Italic

Typical ITC Franklin Gothic Demi setting


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Secondary Colours

(313, 289, 513, 1955, 021, 168, 7405, 357)

The secondary colour palette has been selected to

provide a harmonious and extended interpretation

o the Newoundland and Labrador Brand.

Secondary colours must be used in conjunction

with the ofcial colours, not in lieu o them.

The secondary colours provide

good combinations or use

with the core colours.

Colour Palette

Core Colours

(294, 485, 715, 362)

The Newoundland and Labrador Brand colour

palette is designed to help organize the colours

associated with the brand. The colour palette

chosen supports our unique personality

by differentiating us visually. Use

these colours when designing

collateral material,

promotional items,

and online

elements.

Pantone

Colour Wheel

362 715

294 485

021313

50%

75%

65%

75%

50%

75%

7405

513

289

357

168

1955

55%

45%

35%

25%

80%

60%

40%

20%

10%75% 50%

50% 75%

25%

10%

20%

40%

60%

80%

35%

45%

55%

65%

75%

80%

60%

40%

20%

10%

75%

65%

55%

45%

35%

25%

80%

60%

40%

20%

10%

25%

35%

45%

55%

65%

75%

There are many

colour options

available to cover

all types o usage,

but it is important to limit

the number o colours since

too much variation can be visually

distracting. The secondary colours can be

useul in a variety o situations, ranging rom corporate

collateral to more playul product-specic items.

Where possible text is to be

printed in Pantone Cool Grey 9.

Colours shown are not an exact match to the specified Pantone

colours. Please refer to a Pantone swatch book for true colour match.

New Found Land Labrador GSM Brand Standards

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