New Facebook Platform Changes
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date post
17-Oct-2014 -
Category
Technology
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Transcript of New Facebook Platform Changes
MASTERMINDS
FACEBOOK PLATFORM CHANGES – WHAT’S NEW
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• Look• Interaction• Discovery• Metrics
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TIMELINE
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TIMELINE//
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TIMELINE//
• About
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TIMELINE//
• Friends
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TIMELINE//
• Photos
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TIMELINE//
• Maps
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TIMELINE//
• Likes and Interests
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TIMELINE//
• Music, Video, News, Games
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TIMELINE//
• Timeline
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TIMELINE FOR BRANDS?//
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TICKER
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TICKER//
• Used for light activity• Makes News Feed less noisy
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NEWS FEED//
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NEWS FEED//
• “Top Stories” and “Most Recent” stories
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NEWS FEED//
• High quality content can become a “Top Story”
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NEWS FEED//
• User control
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GREAT CONTENT
IS KING//
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We spent the last year making it so that you can connect to anything you
want, in any way you want.
- Mark Zuckerberg
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OPEN GRAPH API//
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OPEN GRAPH API//
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OPEN GRAPH API – LIFESTYLE ACTIONS//
HOTEL
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CONTEXTUAL VERBS//
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CONTEXTUAL VERBS//
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OPEN GRAPH API – LIFESTYLE ACTIONS//
Jen likes Inception
VS
Jen watched Inception on Netflix
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OPEN GRAPH API – LIFESTYLE ACTIONS//
Ryan likes The Rolling Stones
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Ryan listened to Beast of Burdenby The Rolling Stones on Spotify
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OPEN GRAPH API – LIFESTYLE ACTIONS//
Nancy likes Sex and the City Slots
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Nancy played Sex and the City Slotsat the Venetian with Ryan
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Today we’re making it possible to build a completely
new class of apps and to rethink a lot of industries at
the same time.
- Mark Zuckerberg
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FRICTIONLESSEXPERIENCE
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FRICTIONLESS EXPERIENCE• Redesigned permissions
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FRICTIONLESS EXPERIENCE//
• Automatic sync with Timeline
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• Individual actions in Ticker
FRICTIONLESS EXPERIENCE
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FRICTIONLESS EXPERIENCE//
• Compiled summaries in News Feed
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GRAPH RANK//
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GRAPH RANK//
• Edge Rank for app• Discovery
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APP METRICS//
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APP METRICS//
• Optimize!
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APP METRICS//
• Optimize!