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Week 1: Introduction, Course OverviewLecture:Introductions, syllabus review, goals and expectations.Week 2: History & Theory – Origins of Consu eris!e"ding:#C!$ T.J. Jackson Lears, “From Salvation to Sel !"eali#ation$ %dvertising and t&e T&erapeutic"oots o t&e 'onsumer 'ulture, The Culture of Consumption, (!)*.#C!$ Susan J. +att, “'ity omen and t&e -uest or Status#C!$ "obert J. eems, “T&e /irt& and 0evelopment o t&e % rican %merican 'onsumer +arket, (122!(132.Week %: "ss Cu'ture, Crowded "''s, "nd the Consu er(s !e)u*'ic!e"ding:L. 'o&en, A Consumer’s Republic, '&. )#C!$ J. 4ilbert, “T&e Intellectuals and +ass 'ulture#C!$ J. Fiske, Understanding Popular Culture, '&. 5#C!$ . /en6amin, “T&e Fl7neurWeek +: Consu )tion "nd the Countercu'ture!e"ding:L. 'o&en, A Consumer’s Republic, '&. 80. /rooks, Bobos in Paradise, selections#C!$ T. Frank, The Conquest of Cool, '&s. 9 : *Week : Consu )tion, -e ocr"cy, "nd T"ste, .t/ 1!e"ding:;. /ourdieu, Distinction, ;t. I#C!$ ". illiams, “TasteWeek 0: Consu )tion, -e ocr"cy, "nd T"ste, .t/ 2!e"ding:;. /ourdieu, Distinction, '&s. ), 8.J. Seabrook, Nobro , '&. 5

Co + – Consu er Cu'ture3Week : Consu )tion "nd the Co''")se of -istinction, .t/ 1!e"ding:". J. Li ton, The Protean !elf #C!$ L. Friedman, The "ori#ontal !ociet$, Introduction, '&. (#C!$ +. 0iawara, “<omeboy 'osmopolitanism3creenings: The Talented Mr. Ripley; Superfly; Le"vey Li*r"ry !eserveWeek 4: Consu )tion "nd the Co''")se of -istinction, .t/ 2!e"ding:J. Seabrook, Nobro , '&. 9#C!$ 0. =immerman, “Six 0egrees o 0istinction

3creening: Six Degrees of Separation; Le"vey Li*r"ry !eserve* Take-Home Midterm Due * Week : Consu )tion, 3ty'e, & -esign!e"ding:>. ;ostrel, The !ubstance of !t$leWeek 15: Chi'dren "nd Consu )tion!e"ding:#C!$ %. -uart, Branded% The Bu$ing and !elling of Teenagers, selections#C!$ S. Linn, Consuming &ids% The "ostile Ta'eo(er of Childhood, selections

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#C!$ +. 4ladwell, “T&e 'ool&unt#C!$ %. ?otlowit#, “False 'onnections3creening: Merchants of ool Week 11: Consu )tion, 3urvei''"nce, "nd 3oci"' Contro'!e"ding:#C!$ +. Foucault, “;anopticism#C!$ +. %ndre6evic, Realit$ T), “T&e ?inder, 4entler 4a#e o /ig /rot&er#C!$ J. /audrillard, “'onsumer Society#C!$ S. <arper, “=ombies, +alls, and t&e 'onsumerism 0ebate3creening: Da!n of the Dead #1 4$; Le"vey Li*r"ry !eserveWeek 12: Consu ing Identities#C!$ Lamont and +oln@r, “<ow /lacks Ase 'onsumptionB#C!$ <. S&ugart, “"einventing ;rivilege$ T&e Cew D4ayE +an in 'ontemporary +edia#C!$ J. %rt&urs, “ !e* and the Cit$ and 'onsumer 'ultureB#C!$ J. Sc&or, “ &at s rong wit& 'onsumer SocietyG3creenings: "ight lu#; Sex and the ity$ 67 8ery 8ogue Ide"9 Le"vey Li*r"ry !eserve* %aper %rospectus Due * Week 1%: Consu ing ;"ith!e"ding:>incent J. +iller, Consuming Religion, '&. ), “'onsumer "eligion H '&. 9, “;opular "eligion in'onsumer 'ulture#C!$ J. Twitc&ell, Branded Nation, '&. 5, “ ne +arket Ander 4odWeek 1+:TH7<=3>I8I<> HOLI-7? – C'"ss sus)endedCo + – Consu er Cu'ture

Week 1 : Confronting Consu )tion!e"ding:#C!$ ?. 'onca, “'onsumption and Knvironment in a 4lobal ;olitical Kconomy#C!$ K. Luttwak, “'onsuming or Love

Class 2: Tuesday, January 28: Corporate Culture and its OnlineJammers

Reading assignments $

Klein, Naomi. "New Branded World," in NO LOGO

Klein, Namoi, "Culture Jamming: Ads Under Attack." In No Logo. New ork : !icadorU A, #$$$.%%. &'()*

tall+ rass, !eter, and Allon W-ite, " rom Carni/al to 0rangression," in The SubculturesReader . 1elder, Ken and ara- 0-ornton, eds New ork: 2outledge, #$$*. %% 3$'('4#.

eek )$ % luent Society September (2 : ()

S&ort Kssay aE <ow di icult will it be to c&ange %merican attitudes aboutconsumptionG

-uestions$ bE 0o you t&ink material well being correlates strongly wit& our overallwell beingG

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From &ere on out, all s&ort essays are due every Tueds"y, in classDt&roug& week (3E.

"e uired$ ?apur, “;oor but ;rosperous, The Atlantic www.t&eatlantic.comMissuesM1*sepMkerala.&tm.;/S, “<istory o % luen#a,

www.pbs.orgMkctsMa luen#aMdiagM&istory.&tml DwebsiteET&e 'enter or a Cew %merican 0ream, www.newdream.org DwebsiteETaper, “T&e /ittersweet <arvest, !cience +

ood&ouse “'urbing verconsumption -... Technolog$ and !ociet$ /aga#ine

"ecommended$ >olti, “T&e Sources o Tec&nological '&ange, D'&apter )EJosef Pieper, Leisure as the Basis of Culture

ond"y, "rch 4: Techno'ogy, Work, "nd Leisure: The 7'ien"tion of L"*or 3u "ry of "r@

• Tho )son, ))/ %5 A %15 •

="r' "r@, B str"nged L"*or,B in Tho )son, ))/ %11 A %22 • Lycos .icture >"''ery: "nuf"cturing• <ike "nnounces 2 )ercent w"ge *oost for Indonesi"n shoe workers• 3"dd'e Drook Teens 3tunned *y <orth Eersey 3we"tsho)s• 3uffer the Litt'e Chi'dren