"New Era in Recruiting Talents for Company"

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Social Media and Recruitment
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    13-Sep-2014
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Presentation delivered by Phil Mogilev, Account Executive at LinkedIn at business breakfast with "How to Manage Club"(project of Jansen Capital Management) - 30.07.2013, EBA office, Kyiv, Ukraine

Transcript of "New Era in Recruiting Talents for Company"

Page 1: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Social Media and Recruitment

Page 2: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Phil MogilevEnterprise Account Executive

LinkedIn

©2012 LinkedIn Corporation. All Rights Reserved.

Page 3: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved.

Profile Overview

How to Manage your Profile

How to Improve your LinkedIn Presence

How your company can improve its Presence

Key Take Away Points

How can you attract Talent with LinkedIn?

Live Demo

Q&A

Agenda

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TALENT SOLUTIONS

LinkedIn: A global pool of talent

4

Europe, Middle East and Africa:

50M+

North America: 80M+

Asia Pacific: 37M+Latin America and

Caribbean: 20M+

225M+Members worldwide

170 M+Monthly unique visitors

+2 newMembers per second

Monthly uniques source:Comscore

©2013 LinkedIn Corporation. All Rights Reserved. 4

Page 5: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

Professionals come to LinkedIn to develop their careers, not just to find jobs

5

Page 6: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Context is key

6

Social Utility Friends, Family & Colleagues

Social Gaming & Photo Sharing

Public Communications

Fans & FollowersReal-time

Microblogging

Professional Network

Colleagues & Business Contacts

Professional Identity, Connections & Insights

Platform Connections Killer Apps

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TALENT SOLUTIONS 7

It All Begins with your Profile…

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TALENT SOLUTIONS

Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have placed

They will be able to speak first hand of how you supported their job search

You only need a few to establish credibility It is best to get a variety and make sure they address

different points

Page 9: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

GroupsHelp you identify the experts and become an expert

Page 10: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Your Connections: Thoughtfully Building your Network

10

PastCompany

School

CurrentCompany

Clients

You

Friends

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TALENT SOLUTIONS

How can your company use LinkedIn to become more productive and successful?

Page 12: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Managing your company’s LinkedIn Profile

Page 13: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Leverage Your Recruiters

Page 14: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Using Status UpdatesBroadcast your jobs

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TALENT SOLUTIONS

Professional insights and knowledge sharing Your essential source for business intelligence

Page 16: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Take advantage of our mobile platformsInformation and business contacts at your finger tips on the go

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TALENT SOLUTIONS

What can you do?

17

Share and Like Company Updates with your Connections

Follow Your Company Company page & share Company status updates with your connections

Ensure you have a complete Linkedin.com profile, with an image, skills, employment and education history

Build connections, participate in Groups

Share Jobs with your network

1.

2.

3.

4.

5.

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TALENT SOLUTIONS

http://blog.linkedin.com & http://talent.linkedin.com/blog/

Recruiting Solutions

Resources

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TALENT SOLUTIONS

Resourceshttp://www.linkedinlabs.com/

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TALENT SOLUTIONS

Changing the way

companies work.

Market. Sell. Recruit.

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TALENT SOLUTIONS

80% of professionals today are passive candidates

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right

opportunities

©2013 LinkedIn Corporation. All Rights Reserved. 21

20%Active

80% Passive

225m+Members worldwide

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TALENT SOLUTIONS

Talent Acquisition is becoming more strategic as organizations learn how to engage passive talent

Strategic:Low costEfficient

Quality of hire focus Proactive pipeline-based process

Reactive:High cost

Labor-intensiveApplicant quantity focus

Req to req process

Developing

Foundational

Strategic

Traditional

22

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TALENT SOLUTIONS

This evolution is driven by improvements to the core components of Talent Acquisition strategy  

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Agency reliance, Reactive

Sourcing excellence, team-wide pipelining

Internal and external talent engagement

Post-and-pray Targeted engagementEngage everywhere,

including mobile

Employees as talent brand ambassadors

Success metrics

World class marketing of talent brand

Talent data guides business strategyDeveloping

Foundational

Strategic

Early emphasis on passive talent

Job board and social recruiting

Defined Employer Value Proposition

Traditional

Segment-specific campaigns

So

urc

ing

Jo

bs

Bra

nd

Me

trics

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TALENT SOLUTIONS

Three core components work together to drive recruiting effectiveness

Proactive Sourcing

Automated Engagement

Strategic Sourcing

and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

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Page 25: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Software EngineerProduct Marketing

ManagerJava Engineer

Target every candidate with the right jobs automatically

AmazonSr. Java Engineer

Java Engineer

JOBS YOU MAY BE INTERESTED IN

Product Marketing DirectorGap Inc.

Expedia, Inc.Product Marketing Manager

JOBS YOU MAY BE INTERESTED IN

Expedia, Inc.

JOBS YOU MAY BE INTERESTED IN

More applicants on LinkedIn find jobs through automated recommendations than search

Bank of America

Expedia, Inc.Software Engineer

Software Engineer

25

Page 26: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Job targeting begins right on the homepage

©2013 LinkedIn Corporation. All Rights Reserved. 26

Megan Jain

Your ideal passive candidate

Software Engineer

Expedia, Inc.

Software Engineer

Software EngineerJuniper Networks

LiveOpsSoftware Engineer

Senior

Page 27: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Reach candidates with personalized jobs on mobile

Job you may be interested in:

EngineerExpedia

©2013 LinkedIn Corporation. All Rights Reserved. 27

Megan Jain

Your ideal passive candidate

Software Engineer

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TALENT SOLUTIONS

What do candidates see when they visit your employees’ profiles?

©2013 LinkedIn Corporation. All Rights Reserved. 28Note: number of professionals visiting reflects unique members visiting your employees profiles

Megan Jain

Your ideal passive candidate

Software Engineer

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TALENT SOLUTIONS

Engage them in the right context

©2013 LinkedIn Corporation. All Rights Reserved. 29Note: number of professionals visiting reflects unique members visiting your employees profiles

Megan Jaing atSoftware Engineer at Expedia

Expedia, Inc.

Megan Jain

Your ideal passive candidate

Software Engineer

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TALENT SOLUTIONSNote: company page viewers reflect unique members visiting your company page©2013 LinkedIn Corporation. All Rights Reserved. 30

When candidates research your company today, they miss your talent brand

Megan Jain

Your ideal passive candidate

Software Engineer

Page 31: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

Join the team that is transforming the future.We are passionate about what we do.

Companies Home | Expedia, Inc.

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

Expedia, Inc. 46767 followers

Expedia, Inc.

Expedia, Inc.

Software Engineer

Todd Logan

VP of Finance

Emily MeinhardtAccount Executive

Hillary Carroll

Manager of Operations

Software Engineer

Software Engineer

Software Engineer

Director of Engineering

Director of Engineering

Senior Software Engineer

Senior Software Engineer

Careers

Engage them with your branding and targeted jobs

©2013 LinkedIn Corporation. All Rights Reserved. 31

Megan Jain

Your ideal passive candidate

Software Engineer

Promoting on employee profiles can

increase Career Page visitors

by up to 66%

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TALENT SOLUTIONS

46767 followers

46767 followers

Veteran MobileTop Performer

Find and Engage the world’s best passive talent

Expand your reach to Access the full network

Added to project

Met her. Ready to move in 6 months. Follow up in Oct.

Software Engineer

Software Engineer

Megan Jain

at Acme SystemsSan Francisco Bay Area I Internet I via Networking

Software Engineer

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Engage candidates directly with InMail

Manage your pipeline of talent

Page 33: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

The LinkedIn Core Solution creates a virtuous cycle

Candidates who have engaged with your jobs and brand are

2x as likely

to respond to your recruiters

Strategic Sourcing

and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

33

Companies who adopt this strategy hire

75% more candidates through LinkedIn than companies with Jobs and Recruiter alone

Page 34: "New Era in Recruiting Talents for Company"

TALENT SOLUTIONS

3 things our most effective clients do

1. Scale hiring for all professional roles

2. Own the full candidate experience on LinkedIn

3. Use Recruiter to find the best candidates

©2013 LinkedIn Corporation. All Rights Reserved. 34

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TALENT SOLUTIONS

Clients

©2013 LinkedIn Corporation. All Rights Reserved. 35

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TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 36

Phil [email protected]/in/philmogilev