New England Association of Circulation Executives2013 Fall Convention

Northampton, MA– October 7, 2013

N.E.A.C.E Conference

Agenda

• Technology & Terminology

• How Is It Being Used

• Reporting & Analytics

• In The News

What is this?

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Can’t build the future by clinging to the past….

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By using GPS tracking, companies can address key demands of today’s marketplace:

• Take it out of the mail

• Alternative / Commercial delivery

• “Do more with less”

• Improve operational efficiencies– Network performance

– Benchmarking

– Quality Control (Timely Deliveries, Reduce Complaints)

• Increasing need for internal controls, audit requirements, and real time reporting

A Solution … With A Technology Answer

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A Solution for DistributionPublishers need new tools to reduce costs and manage the day-to-day activities.

GPS Solution:• Contractors/Carriers carry GPS-enabled devices

• A Web-based management system allows for oversight and creation of defined contractor routes

• GPS data records produce:

– Coverage of route

– Delivery data (time, date, speed, etc.)

– Internal Controls

• Integration with circulation systems such as DSI, DTI & DISCUS.

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Wouldn’t it be nice to know……..

• When is the route being serviced?

• Has the truck reached the distribution center?

• Are single copy outlets being serviced properly?

• Is my TMC being delivered?

How do I get this done …. I am a staff of 1 !

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What You Should Think About

Is this Important To Me

A Nice to Have But Not Necessary

Start & Stop Times

Monitor Complaint

Monitor DND’s

Info for Contract NegotiationsRedelivery Confirmation

Not managing the “manner and means” ……. but measuring the results

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Remember this ?

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GPS Definitions

Breadcrumb: A visual depiction of driving patterns and directions for a particular carrier.

Geo-Fences: Area depicts a specific geographical location based on publisher’s distribution network- Routes (i.e. Zip, Sub-Zip, etc.)

Ping Rate: Frequency of communication from device for location (30 seconds, 1 minute, etc.)

Waypoints: A sampling of addresses (lat/long) that represent delivery locations within a route/fence.

Coverage: Calculation based on the number of waypoints triggered versus available on the route.

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A Feature Rich Mapping & GPS Solution

Leverages waypoints to ensure route completion times and locations

Driving sequence, time, and mileage

Visual verification of route activity, not delivery

97 % Coverage

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What Can GPS Be Used For …….

Geo Fencing & Breadcrumb Trails Start & Stop Times Location Mileage & Time

Waypoints Do Not Deliver Complaints TMC / Sunday Select Recycling Locations

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Verification ComponentThe system also provides a track and trace that ensures piece are delivered to the right house by utilizing technology and fieldwork by individuals in real-time.

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Capabilities of GPS Technology• Geo-Coding / Time Stamp Validation

GPS and date/time information can not be altered

• Route Structure Contractor route assignment

Contractor district assignments

Routes by ZIP, Sub-ZIP, or custom to the newspaper/distributor needs

• Waypoints Weighting capabilities

Different types of products can be distinguished (Sunday Select vs TMC)

Notification by delivery time

Dynamic modification of waypoints

• Visual Route Coverage Ability to view route/network coverage in real-time utilizing mapping software

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Does this work in real life?

• Trucking and Distribution– Newspaper equipped trucks with GPS technology to monitor delivery times to

distribution centers and drop off locations.

– Provided automated alerts to distribution center personal and managers on status of truck.

– Eliminated the need to call to find the where the product

– Helped fleet performance through basic fleet management (miles, idle time, speeding, etc.)

• Single Copy and Bulk – Publisher provided each vehicle/carrier with GPS technology

– Lost Sales- high traffic locations were being serviced at the end of the route.

– Quantify how much time to service large locations (grocery stores).

– Can include automated laydown sheets with inventory information.

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Does this work in real life?

• Paid Circulation– Redelivery

– Complaints

– Geo-coded single copy draw & returns information

– Start & Stop times … was the product distributed during the delivery window.

• Non-Paid Circulation– Waypoint coverage helps establish distribution characteristics

– Manage to large delivery windows that could be up to 72 hours

– Is the proper areas being delivered

– Do not deliver locations can be assigned

– Recycling Centers

– Know more about what is going on

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You can do a lot more!

Analytics & Reporting

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Distribution Management Tool

• Dashboard provides summary level

overview of key metric performance

• “Drill Down” capabilities

• Standard reporting

• REAL-TIME INFORMATION

AVAILABLE !!!

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Data Analytics

• Utilizing trending and historical data

to determine stop and stop times

• Able to assess delivery sequence

for field testing

• Real-Time data

• Assess areas of risk and

distribution patterns

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Key Benefits to Publisher & Distributors

• Higher level of controls and transparency

– Asses Risk

– Alliance for Audited Media Information

• The system serves as a powerful sales tool for gaining new clients and additional reporting to existing customers.

• Hold delivery network and carriers accountable for actions.

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Benefits to Publisher & Advertiser

• Transparency

– Advertisers are provided weekly reports on delivery performance

– Timely information, correctable actions

• Provides verification and assurance to advertising clients that FSI’s / Preprints are handled in a quality controlled environment, delivered on time, and to the correct area.

• Web-based reporting – analytics & visualized

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Return On Investment

Since publishers are only beginning to use the product, a quantifiable amount is still yet “to be determined”. However, some of the key benefits will eventually turn into savings and revenue such as:

• Negotiation Tool - system allows to capture key metrics that influence delivery fees/rate

• Best Practices - data usable to measure market performance and allows for benchmarking

• Do More With Less - allows for more analytical reporting regardless of staff size

• Postage Savings - take product out of the mail and deliver efficiently through distribution network

• Distribution Company – deliver more than just your newspaper

• Auditing - a more efficient audit can be conducted due to availability of data

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GPS In The News

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GPS In The News

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What Else Can Mobile Technology Do?

• Fleet management (fuel, speeding, tracking, etc.)

• Monitor trucking to distribution centers (late trucks)

• Redelivery mobile application

• Single copy- delivery/pick up times monitored at locations

• Single copy draw and returns

• Route optimization

• Mobile kiosk sales platform

• Complaint tracking and visualization

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For more information, please contact:

Antony GeorgeVice President, Business DevelopmentOffice: 314-732-4925 ext. 110Cell: 630-606-1029ageorge@agilissystems.com