The new economy of innovation How thinking small got big

LIFT Marseille Vendredi 19 Juillet 2009

Alexandra Deschamps-Sonsino

CEO & Co-Founder of Tinker.it!

Tinker.it!

Design studio in London & Milan

Physical computing

Interactive products & installations

www.tinker.it

Massimo Banzi

CTO of Tinker.it!

Co-Founder of

the Arduino platform

www.arduino.cc

Results: 1,520,000 for Arduino (0.07 seconds)

Arduino

Cheap & open-source platform

to learn electronics

Sold around the world (60k units)

Developed in 2005 in Italy

www.arduino.cc

Day 1Breadboard, components, mess

Project by Andy Huntington

Day 50Fit for purpose

Project by Shawn Bonkowski & Mike Albers

Track your cat with RFID CaTaLog http://www.nermal.org/

Track if your plants need watering CaTaLog http://www.nermal.org/

Tell the world your baby is kicking Kickbee

Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary

The Arduino ecology

Other platforms (x)uino

Education

Publications

A new conversation...

Public engagement

New applications of technology

New ways of doing r&d

New scales of innovation

The situation

Acme Corporation®

We should

make

A x 1>>

Let me ask

the design

department>>

Let’s have

a meeting

Ok send the

specs to the

engineering

department.

Hmm, that’s

not really what

we asked for

Let’s email

them a

document

Let’s get this

prototyped with

the CNC machine

That just cost

€10K

Let’s have

a meeting

& establish

requirements

>> >>

>> >>

The situation

John Doe // Michel Dupont

I want

to make

A x 1>>

Let me Google

that for you >>I spend

some €

I make a

prototype

I post it on

my blog

Make blog

links to it

http://makezine.com/

10 people

want to buy itNow what?

I link to

it on Twitter>> >>

>> >>

New manufacturing models?

Less than 1K units is hard

Conversations are difficult

From prototype to production-ready

New production models?

FabLabs

Techshop

RepRap

Makerbot

Former industrial nations?

New product challenges?

Designer / Engineer relations

New product design visions

New product design professionals

New financial models?

We’re in a recession

Beyond banks, angels & VC?

Smaller yet global audiences

Sustainability challenges

Small production is still production.

Electronics in everything!

Responsible design is hard

New models of ownership

Open source

Troubleshooting & support

History & Legacy

New market expectations

Managing demand and supply

Beyond the geek community

New language

The point

Rethinking how innovation happens

Supporting small businesses

Shared innovation models

Funding for small projects

Reboot local production

Merci à LIFT!

LIFT Marseille 2009

Alexandra Deschamps-Sonsino

alex@tinker.it

twitter.com/tinker_it

www.tinker.itwww.tinker.it/now