Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen /

paper and let’s get started.

Presented on July 12th 2013 by Marc D. Horne

Co-Founder, DailyDealBuilder.com

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If You Have Questions Along the Way?

Type them in the questions box or if you are not watching this live you can always

reach us at support@hcdesk.com

New Daily Deal Builder Patch Upgrades Available

The goal of these upgrades is to increase your sales,

subscribers, and revenue while providing a better user experience.

Presented by Marc Horne

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The 2 primary ways to build your list, grow your site valuation, and increase

revenue of your deal site are:

1. Drive more traffic to your site. 2. Increase opt-in conversion rate.

The easiest and most effective way is by increasing the rate at

which your visitors come to your website and opt-in to receive deals, coupons, and updates.

Patch 1: Popup Subscribe Form

Over Today's Deal Page

Increase opt-in conversion rates

Patch 2: Design Update to All Offers, Side Deals, Buy Button, & Countdown Timer

…will increase your sales conversion rates

It updates the look of your side bar deals

Gives a new look to your All offers page…

Patch 3: Social Media Icon Integration

Have them linked on your footer…

How to connect your social media:

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Settings” >> “Site Settings,” and proceed to input the full URL (with http://) in the text boxes for your Facebook page, Twitter page, & LinkedIn page.

• We live in a social world. FB has over 1Billion users. Utilizing these 3rd parties to grow your audience is incredibly powerful and important.

• A new study conducted by Constant Contact and Chadwick Martin Bailey has revealed that word-of-mouth is crucial for the success of small retailers using daily deals. The study has thrown light on consumer behavior in relationship to daily deals. Here at Daily Deal Builder, we have continually been huge proponents of User Generated Recommendations. User generated recommendations and word of mouth advertising is the most powerful from of advertising that any company can utilize. Read More.

Patch 4: Choose Product Type - Shipped / Downloadable / Coupon

How to run shipped or downloaded offers:

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Create New Offer” and proceed to choose whether or not your product is shipped, downloadable, or a coupon.

• Shipped: Select this option if you are offering a product that will be shipped and does not require a coupon to be generated. After the promotion ends, simply export the orders CSV file and deliver it to whomever will be fulfilling the orders.

• Downloadable: Choose this option if you are promoting a product from a company that can be accessed online. After selecting, you are asked to input the private download URL or membership area URL.

• Coupon: Selecting this option will enable the system to automatically generate and deliver the coupon with secret key to the customer. It will email the coupon to the customer as well as add it inside their Account information.

Non-Profit Plugin

How to use the non-profit plug-in

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Settings” >> “Non-Profits.”

• Input and order the non-profits, charities, or schools you wish to support. Once saved, new users are required to select which non-profit that they want to be associated with.

• The remaining activity of that user on your site is associated with their selected choice. When user orders, the non-profit selection is associated with their offer.

• Export your order CSV files and sort the orders by the non-profit column.

• How much, when, and how you pay out or donate to the non-profit is entirely up to you. Stay organized by importing this information into a company shared document (such as a Google Drive Spreadsheet).

Why Cause Marketing?

• Once you are successfully set up, you will want to update your About Us page and company information to help ensure your customers realize your causes.

• People enjoy buying from companies that are running operations for a “greater good.”

• There are a wide variety of causes, charities, and non-profits out there and many businesses use their Cause Marketing relationship as one of their USPs (Unique Selling Points), because the businesses who are doing it “right”, also see huge benefits and larger bottom lines.

• Companies can easily connect with others who are like minded and share the same passions. They become aligned with well known, loyal brands. Build compassionate customers who see beyond their products and services and share their vision. Their employees are more likely to be loyal and proud of their positions. There are potential tax benefits, the company becomes more “news worthy”, and customers are more likely to share information about the company with their friends.

Free Offer Plug-in

How to use the free offer plug-in

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Create New Offer.”

• Select the “Click for free offer” radio box.

• In order for a user to download and redeem they are required to be a registered member of your site. As such, running free offer promotions is a brilliant way to gain new users, while simultaneously helping merchants.

• Scoutmob has set themselves apart from their competitors because their model has one, simple difference from the industry leaders like Groupon or Living Social; their coupons are FREE.

• You can charge merchants for every coupon that is downloaded and / or redeemed. Example: $1 per downloaded voucher and $1 per redeemed voucher.

Copy Offer Plug-in

How to use the copy offer plug-in

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Successful Offers” or “Failed Offers”

• Select the “Copy” option by the offer you wish to copy.

• We recommending analyzing the offer that you are copying and optimizing it by updating certain components such as the headline or actual offer structure.

• When you promote a successful offer on your website, you will want to replicate the success between once a month and once a quarter (this fully depends on the business and offering).

• Plan in advance with merchant the ability to re-promote the offer in the future.

Multiple Price Points Plug-in

How to use the multiple price points

• Login to your website with your admin or merchant credentials. Once logged in select management from the bottom.

• Select “Create New Offer”

• Add multiple price points and titles to your offer. This is a great way to add additional packages that someone can choose from immediately before buying.

• Example: Option 1: 1 Hour Massage + Spa Therapy for 50% Off - $128 Option 2: Best Deal* 3, 60 Min Massages for 65% Off - $240 Option 3: 1, 30 Minute Massage for 35% Off - $95

Crafting Your Deals

• 1. “The Bundle”

• The bundle is where you combine two or more of a business’ products or services as a bundle and offer a discount on it. Typically the business will not offer this bundle to the general public.

• Examples are limitless, however a few are…

• Buy one ticket to Symphony Orchestra on __/__/__ and get another ticket for the __/__/__ show.

• Get a full meal for the price of a burger.

• Running a daily deal on pizza? Why not offer a bundle package to include salad and a coke? Running a travel deal? Why not work to include airfare and a car rental? Often times it’s easier for a business to increase the value of the offering without taking as much of a hit if they can bundle 2 or more of their products or services together.

Crafting Your Deals

• 2. The Complimentary Bundle

• Work with two similar / complementary businesses to offer a package deal that includes services or products from two separate businesses. Some examples include:

• Running a travel deal? Why not work to include airfare and a car rental?

• Running a deal on your hotel? Why not include nightlife passes to the nearest attraction?

• Dinner and a Movie

• GA. Aquarium tickets & World of Coke combo pass

• Iphone and iphone speakers

• Dinner at a restaurant and ice cream at ice cream parlor across street

Crafting Your Deals

• 3. “The Special”

• The special is where a business makes a unique offering on their services specifically designed for the deal site. Often times, this special is not available to the general public.

• 2 for 1 Valentines day pre-fixed dinner

• Laser Hair removal – Large, Medium, Small…

• Choice of appetizer, entrée, and desert from special menu.

• Software purchase with 1 year free hosting.

Crafting Your Deals

• “The Standard Deal”

• The standard daily deal is where a business follows the usual route of offering 50%-90% off one of their products and services.

• Many businesses simply can’t afford to run a standard daily deal, however if they were to bundle products together or create a “special” specifically designed for the deal site, they might be able to make it work.

• You can use multiple price points with the standard deal.

Patch 7: Incentives and Credits Upgrade

• The patch 7 incentive upgrade allows you to do a couple things. You could set the incentive as "Incentive Based" or "referral based":

• Incentive type: Incentive Based "This allows you to give incentives to your users for buying things. Example, if you set purchase amount to 100.00 and incentive amount to 10.00, for every $100 a user orders from your website, they are credited $10.00."

• Incentive type: Referral Based "This allows you to reward your users for referring their friends. Example, if you set referral number to 1 and incentive amount to 5, when someone refers a friend and they buy 1 offer, they are credited $5 in their account."

Patch 7: Incentives and Credits Upgrade

Providing further incentives will yield greater user generated recommendations.

Patch 8: Quantity per Attribute

Patch 8: Quantity per Attribute

These upgrades will increase your optin and sales conversion rates!

• No action required on your end.

• After choosing what you want to implement on your website and pushing the order through. Send us an email and we will manually install and activate them on your deal site.

• We have invested tens of thousands of dollars into creating these upgrades for you, but wanted to make it as easy and cost-effective as possible for you.

• Activate 1 or all of them by visiting http://dailydealbuilder.com/plugins/

Activate these by visiting:

http://dailydealbuilder.com/plugins

To learn more and launch a daily deal venture, we invite you to visit us on the web at:

http://dailydealbuilder.com

To download the PDF of these slides, visit: http://dailydealbuilder.com/plugins/info.pdf

Questions? Email support@hcdesk.com

Thank you for joining us. Have a great day. Make 2013 HUGE!

Presented by Marc Horne

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