New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
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Transcript of New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Customer
Flow (Marketing & PR Perspective)
Clarity of the W-H-Y
Future of Marketing
Making it Happen
Our organizational
stand -
Leadership development
Becoming truly
customer centric
Our competitors
push
Impact
internal marketing
Less walls between us and the customer.
Future of Marketing
Make a group of
six
Get the CF Paper
Discuss what’s
changing
WE MARKET THE
EXPERIENCE
Showcasing activities
•Activating journal •Kompasiana •Blog •EP on Journalism
Program by Program
Outgoing Gip
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Activities KPIs
Conversion Matrix
Incoming Gip
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Activities KPIs
Conversion Matrix
Outgoing GCDP
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Activities KPIs
Conversion Matrix
Incoming GCDP
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Activities KPIs
Conversion Matrix
Conversion Rates
Disclaimer
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Outgoing gip
% % %
Outgoing gCDp
% % %
leadership challenges
SYNERGY TO GENERATE APPLICATIONS
DIGITAL TO DRIVE TO GIS
EXPERIENCE & OPPORTUNITY TO GENERATE
SIGNUPS AND APPLICATIONS
Content TO ATTRACT, RETAIN, POSITION.
How can I bring this home
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