14TH - 16TH DECEMBER 2016 - NAIROBI, KENYA15TH - 17TH FEBRUARY 2017 - NAIROBI, KENYA

20TH - 22ND FEBRUARY 2017 - DAR ES SALAAM, TANZANIA19TH - 21ST APRIL 2017 - MARINA, DUBAI

Certified by: www.GAFM.comThe global American Academy of Project Management - AAPM under the International Board of Standards & Global Academy of Finance Management IBS GAFM ® which is A TUV Accredited Body on ISO Certified 9001 & ISO 29990 for Certification Standards and Training - Going Global Every Day ©.

Recognized in over 150+ countries via Training providers, Universities, Colleges and Business Schools Globally in America, Europe, Middle East, Asia & Africa

Course Overview

The Chartered Digital Marketing Certification course is taught by award winning marketing guru Michael Leander. The 3 day course will provide attendees with the insight, tools and tips needed to succeed in digital marketing and mobile marketing.

Increase your marketing efficiency to create better results>

and higher ROI

Learn new skills that will help you succeed in digital and>

mobile marketing

Ensure you are on top of the latest digital and mobile>

marketing developments

Get world class inspiration from a highly experienced,>

award winning marketing professional

Take an active part in the digital and mobile revolution>

in Africa

Attend this highly rated Chartered Digital

Marketing Course to:

Who should attend?This program will add tremendous value to anyone aiming to further their marketing career including: CEO's, CMO's, marketing managers, marketing assistants and marketing coordinators, internet marketing experts, branding experts, brand managers, market assistants, market analysts, Sales and Promotions Manager responsible for services marketing and others working or aiming to work in roles that require knowledge about marketing and markets.

Membership opportunities with:

Michael Leander

He has trained professionals in over 40 countries on 6 continents. He has been endorsed by over 400 attendees. Delivered in a fast paced, highly engaging way, the course will open your eyes to the possibilities offered by digital marketing and mobile marketing. You will see world class marketing examples, learn proven techniques and better understand how to create a compelling digital and mobile presence that gets results.

Taught By Award Winning Marketing Guru:

All attendees will be required to pass the test to receive

The Chartered Digital Marketer Certificate issued jointly by

international training institute Markedu and ABMC

ACCREDITED BY THE NATIONAL INDUSTRIAL

TRAINING AUTHORITY

NITA/TRN/870 www.NITA.go.ke

Contact us:Access Business Management Conferencing

(ABMC) International,

Head Office: Nairobi, Kenya,

Reliance Center, 3rd floor, Woodvale groove

Tel No.: +254 20 51 40 700,

+254 772 22 2004 / 2005 /2007

Email: info@intl-abmc.com,

Web: www.intl-abmc.com

CHARTERED DIGITAL MARKETING CERTIFICATION COURSE

THE FIRST 5 DELEGATES TO BOOK WILL GET A FREE TABLE PC BOOK & PAY NOW !

Taught By Award Winning Marketing Guru:

Michael Leander

CHARTERED DIGITAL MARKETING CERTIFICATION COURSE

He has trained professionals in over 40 countries on 6 continents. He has been endorsed by over 400 attendees.

The Most Promising Marketer Award

One attendee from each course cohort will be

recognized with the Most Promising Marketer Award.

To be eligible for the award, attendees must deliver

a short essay of no more than 1.000 words answering

the question:“This is how my approach to marketing

will change in the next 3 years”

In addition attendees will be evaluated based on the

ability to demonstrate “good-to-great marketing

thinking and approach” and above average, but

considerate, participation throughout the course.

“Michael Leander gave us clear and

practical tips at the University of

New York MBA Course in International

Marketing” Sales manager Martin Vitek, Czech Republic.

“The digital marketing master class

changed my life Marketing Manager, Nancy Rizkallah,

Soliman Travel, Egypt

“So many people think they've got

social media cracked, but Michael

really does have the secret of

how to do it right.Cleantech Entreprenur Denis Thornton,

United Kingdom

“Very entertaining, one of the best

with excellent content and delivery”Head of Brand, Aimee Prendergast,

Betway Group, Ireland

“I recommend his seminar to all who

need a strategic approach to digital

and content marketing”Professor Zozeta Miliopoulou,

American College of Greece

08:00 – 09:00 Registration, tea/coffee and snacks

09:00 Welcome and practical details

09:15 Your Digital Marketing Ecosystem: How to

improve it and how to fit it in a winning

mobility strategy

- What does an effective digital marketing ecosystem look

like; what are the challenges marketer's faces and how to

overcome them.

- What are the key components for successfully bringing

your message to your audience through digital channels.

- How do you integrate your digital marketing presence

with the rest of your marketing mix.

- What is the role you can expect mobility (mobile across all

devices) to play in the coming years.

11:15- Mobile marketing crash-course; from location

based marketing to sticky apps

Mobile marketing offers a plethora of opportunities for the

savvy marketer. In this session, you will hear about;

> the 6 senses you need to know in order to successfully

engage a mobile centric audience.

> how to create a strategy for effectively engaging the

mobile audience.

> what is location based marketing and how can you

leverage these opportunities.

> how to create apps that attracts a large audience and

makes your audience engage with the app frequently.

> winning case studies from around the world.

12:15 Group exercise – creating mobility engagement for

the mobile native

Groups will work on an exciting and challenging project which

aims to engage a mobile native audience.

CHARTERED DIGITAL MARKETING CERTIFICATION COURSE ProgrammeDay 1

10:45 - Break with refreshments

13:00 Lunch

14:30 How to build a compelling online presence:

What you need to know to create a top

performing website

This session covers the key components to establishing a

high performing website. A website that attracts visitors

and converts them to customers.

- Setting objectives for your website and how to measure

your goals

- Structuring your website and deciding content for your

website

- Best practices for designing your website with the funnel

principle

- Learn how to implement MWR's Most Wanted Responses

- 7 easy tips anyone can implement now for increased

performance

16:00 End of day 1

14:00 Group presentations

Groups will present the results of the group exercise.

Optional:

18:30 – 21:00 Consumer behavior insight talk –

This informal conversation about the change in consumer

behavior takes place over dinner at a nice Nairobian restaurant.

Add this option to your booking for USD 50Day 2:

08:00 – 09:00 Registration, tea/coffee and snacks

09:15 Review of your company website – fun exercise

In this session Michael Leander will review 5 websites and

provide his input on what is good and bad. Attendees

will learn a lot from this exercise.

10:00 Make Google your friend ! SEO for anyone:

The 5 key components that can help you attract

more traffic from search engines

Best practices for getting more free traffic from Google and other search engines.

10:30 Break

11:00 How to attract and retain an audience with

content marketing

In this super engaging session, you will get to do exercises

and learn about all types of content. This session is

guaranteed to leave you with at least 5 new, fresh ideas.

- How to get started with content marketing

- How to create your content concept and make it work

- Quick tip: What is OPC and how do you apply it

- How to increase shares and interactions through content

rich marketing

- How to approach content, repurposing of content in

social media and other channels

- Best practices for branded content

12:15 Group exercise – content marketing.

13:00 Lunch

14:00 Group exercise presentations

14:30 Email marketing promotions and email marketing

newsletters – a proven methodology for success

You will learn how to make email marketing and simple

marketing automation work for you.

- how to design an email value proposition

- how to acquire email subscribers effectively

- how to use your content strategy in relation to your email

marketing and marketing automation efforts

- the top 15 best tips for success with email marketing and

email newsletters

16:00 End of day 2

CHARTERED DIGITAL MARKETING CERTIFICATION COURSE Day 3

08:45 – 09:30 Registration, tea/coffee and snacks

09:30 Introduction to the RACE model

The RACE model is a planning model for digital and mobile

marketing. In this morning session you will be introduced

to the model, which will help you better plan and manage

your digital marketing activities and campaigns.

09:45 Words and landing pages: Make words and

language your friend - A simple guide to building

effective texts for any digital channel: online, social,

mobile

- Understand how people read, scan and filter online and

in mobile

- The ABOA (Attribute, Benefit, Objective, Answer) model

and how to use it

- Case studies using words to make a difference in social

media channels

- Building winning headlines for any digital marketing assets

- Exercise that will show you how you can quickly hone

your writing skills, even if you are not a copywriter

11:15 Break

11:30 REACH: How to plan effective campaigns for

branding, acquisition and just about anything else.

- how to plan any type of marketing campaign

- how to reach your audience online and on mobile devices

- case studies that will wow you and inspire you

12:30 Lunch

13:30 Social media marketing best practices:

The 10 Golden Rules for Successful Social Media

Presence for branding, customer acquisition and

customer care

- planning your social media efforts

- setting goals for your social media activities and how you

measure

- how to use social media for effective customer service:

create service experiences that sell.

- how to listen online and use sentiment analysis

- world class examples and case studies for your inspiration

15:00 Tea/coffee break

15:30 Social media best practices, continued

16:15 Certificate Ceremony: Get your certificate and

photo opportunity

17:00 End of course

About Michael Leander

A digital marketing pioneer, Michael

Leander is an award winning marketer

and speaker. Hailing from Denmark, Mr. Leander

has been actively involved in all aspects of digital

marketing since 1996. Prior to his involvement in

internet marketing, he was considered a leader in

the CRM and direct marketing space.

He has worked with many global brands, trained

tens of thousands and shared his knowledge with

audiences in over 40 countries on 6 continents.

Michael Leander has also judged marketing award

shows in over 15 countries.

http://www.michaelleander.me or Google “Michael Leander”

More about Michael Leander here

Contact us:

Access Business Management Conferencing

(ABMC) International,

Head Office: Nairobi, Kenya,

Reliance Center, 3rd floor, Woodvale groove

Tel No.: +254 20 51 40 700,

+254 772 22 2004 / 2005 /2007

Email: info@intl-abmc.com,

Web: www.intl-abmc.com